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November 15, 2011


Innovation in Manufacturing: Driving
Growth and Competitiveness
Presentation at Rockwell Automation
Manufacturing Perspectives
Chicago, Illinois



Dr. Robert D. Atkinson
President
Information Technology and Innovation Foundation
The Information Technology and Innovation Foundation (ITIF)
is a Washington, D.C.-based think tank at the cutting edge of
designing innovation policies and exploring how advances in
technology will create new opportunities to boost economic
growth and improve quality of life. ITIF focuses on:

        National economic competitiveness;
        Innovation processes, policy, and metrics
        E-transformation (e.g., health, commerce, e-government)
        IT and economic productivity
        Science and technology policy
        Innovation and trade policy


                                                                   2
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation?

     Key Trends in IT Evolution and Intersection with
4
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        3
Manufacturing is a Key Driver of U.S. Economic Growth


 Had U.S. manufacturing grown at the same rate as the overall
  economy over the past decade, the economy would have as
  many as 8 million more jobs.

 Manufacturing jobs pay 9% more than jobs in the overall
  economy.

 Manufacturing accounts for 57% of U.S. exports. A 10%
  increase in sales due to exports produces twice as many jobs as a
  10% increase in domestic demand.


                                                                      4
U.S. Manufacturing Job Growth Was the Worst of A Sample of OECD Nations

100%

90%

80%

70%                                                         United States
                                                            Canada
60%
                                                            Australia
50%                                                         Japan
                                                            France
40%
                                                            Germany
30%                                                         Italy
20%                                                         Netherlands
                                                            Sweden
10%
                                                            United Kingdom (1)
 0%




                                                                                 5
U.S. Manufacturing Jobs Fell Precipitously in the Last Decade


25000




20000




15000




10000




 5000




    0




                                                                6
But Not Principally Because of Productivity
20000


18000                56 % - 1990s
16000


14000                                                                                         61 % - 2000s
12000


10000


 8000


 6000


 4000


 2000


    0
        1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010


                                                                                                                        7
Real Manufacturing Value-Added As Share of GDP
14.0%




12.0%




10.0%




8.0%


                                                                                                                                  Manuf
6.0%




4.0%




2.0%




0.0%
        1987 88   89 1990 91   92   93   94   95   96   97   98   99 2000 01   02   03   04   05   06     07    08 2009
                                                                                                        Source: Bureau of Economic Analysis

                                                                                                                                               8
Real Manufacturing Value-Added As Share of GDP
14.0%



12.0%



10.0%



8.0%


                                                                Manuf
6.0%                                                            Nondurables



4.0%



2.0%



0.0%


                                            Source: Bureau of Economic Analysis

                                                                                   9
Real Manufacturing Value-Added As Share of GDP
14.0%



12.0%



10.0%



8.0%

                                                                Manuf
                                                                Durables
6.0%
                                                                Nondurables



4.0%



2.0%



0.0%


                                            Source: Bureau of Economic Analysis

                                                                               10
Real Manufacturing Value-Added As Share of GDP
14.0%



12.0%



10.0%



8.0%
                                                                Manuf
                                                                Durables
6.0%                                                            Nondurables
                                                                Computers


4.0%



2.0%



0.0%


                                            Source: Bureau of Economic Analysis

                                                                               11
Real Manufacturing Value-Added As Share of GDP
14.0%




12.0%




10.0%




8.0%                                                   Manuf
                                                       Durables
                                                       Durables - computers
6.0%                                                   Nondurables
                                                       Computers

4.0%




2.0%




0.0%

                                             Source: Bureau of Economic Analysis

                                                                                12
Real Manufacturing Value-Added As Share of GDP
14.0%




12.0%




10.0%
                                                                   Manuf

                                                                   Manuf -
8.0%                                                               computers
                                                                   Durables

                                                                   Durables -
                                                                   computers
6.0%                                                               Nondurables

                                                                   Computers

4.0%




2.0%




0.0%

                                             Source: Bureau of Economic Analysis

                                                                                13
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation

     Key Trends in IT Evolution and Intersection with
4
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        14
We Are Competing With Developing Nations for Cost-Based Manufacturing

            2008 Hourly Compensation Costs in Manufacturing (U.S. = 100)
160   150

140            131

120                  111
                           100
100                               86    86
 80
                                               58
 60                                                  50

 40                                                        27     26
                                                                           19
 20
                                                                                4
  0




                                                                                    15
Easier to Compete in High-Tech Manufacturing
   100


    90


    80


    70


    60


    50


    40


    30


    20


    10


      0
                  Australia                   Canada                    Germany                       Japan                      Korea              United Kingdom                United States

                             Low-technology                   Medium-low technology                         Medium-high technology                         High-technology

Source: Stephen Ezell and Robert Atkinson (2011), International Benchmarking of Countries' Policies and Programs Supporting SME Manufacturers. Washington: DC: Information Technology and Innovation
Foundation, September. Data from OECD, “Industry and Services STAN Database: “Value-added shares relative to manufacturing,” http://stats.oecd.org/index.aspx?r=228903

                                                                                                                                                                                                       16
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation?

     Key Trends in IT Evolution and Intersection with
4
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        17
Because Moore’s Law Has Not Slowed Down




Transistor Growth in Intel Computer Processor Chips


                                                      18
How much would 5 GBs of storage have cost using 1995 technology?



1)   $5.50
2)   $55
3)   $550
4)   $5,500




                                                                   19
How much would 5 GBs of storage have cost using 1995 technology?



1)   $5.50
2)   $55
3)   $550
4)   $5,500



      5 GBs cost $1.5 billion in 1960.


                                                                   20
ICT Doubling (or Halving) Times
 Total bits shipped                         1.1 years

 Microprocessor Cost per Transistor Cycle   1.1 years

 Magnetic Data Storage                      1.3 years

 Dynamic Random Access Memory (RAM)         1.5 years

 Average Transistor Price                   1.6 years

 Processor Performance in MIPS              1.8 years

 Modem Speeds                               1.9 years

 Transistors in Intel Microprocessors       2.0 years

 Microprocessor Clock Speed                 2.7 years
Rapid Growth in Bandwidth Capacity
 The capacity of the network
  backbone has increased by 18
  million % in the past decade.

 By 2020, average network speeds
  are likely to be 3 million times
  greater than they were in 1990.




                                      22
But Not All Due to Computing
 Solving a complex linear
  programming model:
   1988: 82 years
   2003: 1 minute

 An increase in efficiency of 43
  million. Of this, a factor of
  roughly 1,000 was due to
  increased processor speed,
  whereas a factor of roughly
  43,000 was due to improvements
  in algorithms.
   Source: Ed Lazowski, University of Washington, Computer Science Dept.
                                                                            23
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation?

     Key Trends in IT Evolution and Intersection with
4
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        24
U.S. Manufacturing Has Lagged Behind in Using IT
       Ratio of Industry IT Spending to Value Added, 2009
.14
.12
.10
.08
.06
.04
.02
.00




                                                            25
But Manufacturing is About Atoms and Bits
 A part is information.

 What its characteristics are
  is information.

 Where it is information.

 What its condition is
  information.
New IT Capabilities are Enabling Smart Manufacturing
• Smart sensing and
  instrumentation

• Faster, more reliable networks

• IT-enabled micro-controllers

• Design and visualization
  software

• High performance modeling
  and simulation programs

• Machine vision
A Shift to the Cloud

 In 2011 44% of
manufacturing companies
were either implementing or
evaluating cloud
deployments; and 22%
already have implemented.
(Source: IDC)


                              28
Near Infinite Internet Addresses




 IPV6 can provide multiple IP addresses to every grain of
                   sand on the planet
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation

     Key Trends in IT Evolution and Intersection with
4
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        30
Get the 4 T’s Right
           Tech                          Talent



                      Flickr: marzzelo




           Trade                         Tax



                                               Flickr: Nedral
                Flickr: Alan Miles NYC
Today’s Presentation
1    Where Are We in U.S. Manufacturing?


2    Why Innovation is Key to Manufacturing Renewal


3    Why is IT Driving Manufacturing Innovation


4    Key Trends in IT Evolution and Intersection with
     Manufacturing

5    What Should Washington Do?


6    Why Hasn’t Washington Done More?

                                                        32
Economists Don’t “Get Manufacturing”
“America’s role is to feed
a global economy that’s
increasingly based on
knowledge and services
rather than on making
stuff.” (Larry Summers)



                                        33
Economists Don’t “Get Manufacturing”
 “Any economist can tell you
that this decline (in
manufacturing) is not
necessarily a cause for
concern…We have become an
ideas economy.”
(Kevin Hassett, American Enterprise
Institute)


                                        34
Nor Competitiveness


 “The notion that nations
compete is incorrect…
countries are not to any
important degree in
competition with each
other.” (Paul Krugman)




                             35
Nor Competitiveness


“Potato chips, computer
chips, what’s the
difference.” (Bush I
economic advisor, Michael
Boskin)




                            36
Thank You
Robert Atkinson             ratkinson@itif.org

              Follow ITIF:

    Facebook: facebook.com/innovationpolicy
    Blog: www.innovationpolicy.org
    YouTube: www.youtube.com/user/techpolicy
    Website: www.itif.org
    Twitter: @robatkinsonitif

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Innovation in Manufacturing: Driving Growth and Competitiveness

  • 1. November 15, 2011 Innovation in Manufacturing: Driving Growth and Competitiveness Presentation at Rockwell Automation Manufacturing Perspectives Chicago, Illinois Dr. Robert D. Atkinson President Information Technology and Innovation Foundation
  • 2. The Information Technology and Innovation Foundation (ITIF) is a Washington, D.C.-based think tank at the cutting edge of designing innovation policies and exploring how advances in technology will create new opportunities to boost economic growth and improve quality of life. ITIF focuses on:  National economic competitiveness;  Innovation processes, policy, and metrics  E-transformation (e.g., health, commerce, e-government)  IT and economic productivity  Science and technology policy  Innovation and trade policy 2
  • 3. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation? Key Trends in IT Evolution and Intersection with 4 Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 3
  • 4. Manufacturing is a Key Driver of U.S. Economic Growth  Had U.S. manufacturing grown at the same rate as the overall economy over the past decade, the economy would have as many as 8 million more jobs.  Manufacturing jobs pay 9% more than jobs in the overall economy.  Manufacturing accounts for 57% of U.S. exports. A 10% increase in sales due to exports produces twice as many jobs as a 10% increase in domestic demand. 4
  • 5. U.S. Manufacturing Job Growth Was the Worst of A Sample of OECD Nations 100% 90% 80% 70% United States Canada 60% Australia 50% Japan France 40% Germany 30% Italy 20% Netherlands Sweden 10% United Kingdom (1) 0% 5
  • 6. U.S. Manufacturing Jobs Fell Precipitously in the Last Decade 25000 20000 15000 10000 5000 0 6
  • 7. But Not Principally Because of Productivity 20000 18000 56 % - 1990s 16000 14000 61 % - 2000s 12000 10000 8000 6000 4000 2000 0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 7
  • 8. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% 8.0% Manuf 6.0% 4.0% 2.0% 0.0% 1987 88 89 1990 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 08 2009 Source: Bureau of Economic Analysis 8
  • 9. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% 8.0% Manuf 6.0% Nondurables 4.0% 2.0% 0.0% Source: Bureau of Economic Analysis 9
  • 10. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% 8.0% Manuf Durables 6.0% Nondurables 4.0% 2.0% 0.0% Source: Bureau of Economic Analysis 10
  • 11. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% 8.0% Manuf Durables 6.0% Nondurables Computers 4.0% 2.0% 0.0% Source: Bureau of Economic Analysis 11
  • 12. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% 8.0% Manuf Durables Durables - computers 6.0% Nondurables Computers 4.0% 2.0% 0.0% Source: Bureau of Economic Analysis 12
  • 13. Real Manufacturing Value-Added As Share of GDP 14.0% 12.0% 10.0% Manuf Manuf - 8.0% computers Durables Durables - computers 6.0% Nondurables Computers 4.0% 2.0% 0.0% Source: Bureau of Economic Analysis 13
  • 14. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation Key Trends in IT Evolution and Intersection with 4 Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 14
  • 15. We Are Competing With Developing Nations for Cost-Based Manufacturing 2008 Hourly Compensation Costs in Manufacturing (U.S. = 100) 160 150 140 131 120 111 100 100 86 86 80 58 60 50 40 27 26 19 20 4 0 15
  • 16. Easier to Compete in High-Tech Manufacturing 100 90 80 70 60 50 40 30 20 10 0 Australia Canada Germany Japan Korea United Kingdom United States Low-technology Medium-low technology Medium-high technology High-technology Source: Stephen Ezell and Robert Atkinson (2011), International Benchmarking of Countries' Policies and Programs Supporting SME Manufacturers. Washington: DC: Information Technology and Innovation Foundation, September. Data from OECD, “Industry and Services STAN Database: “Value-added shares relative to manufacturing,” http://stats.oecd.org/index.aspx?r=228903 16
  • 17. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation? Key Trends in IT Evolution and Intersection with 4 Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 17
  • 18. Because Moore’s Law Has Not Slowed Down Transistor Growth in Intel Computer Processor Chips 18
  • 19. How much would 5 GBs of storage have cost using 1995 technology? 1) $5.50 2) $55 3) $550 4) $5,500 19
  • 20. How much would 5 GBs of storage have cost using 1995 technology? 1) $5.50 2) $55 3) $550 4) $5,500  5 GBs cost $1.5 billion in 1960. 20
  • 21. ICT Doubling (or Halving) Times  Total bits shipped 1.1 years  Microprocessor Cost per Transistor Cycle 1.1 years  Magnetic Data Storage 1.3 years  Dynamic Random Access Memory (RAM) 1.5 years  Average Transistor Price 1.6 years  Processor Performance in MIPS 1.8 years  Modem Speeds 1.9 years  Transistors in Intel Microprocessors 2.0 years  Microprocessor Clock Speed 2.7 years
  • 22. Rapid Growth in Bandwidth Capacity  The capacity of the network backbone has increased by 18 million % in the past decade.  By 2020, average network speeds are likely to be 3 million times greater than they were in 1990. 22
  • 23. But Not All Due to Computing  Solving a complex linear programming model:  1988: 82 years  2003: 1 minute  An increase in efficiency of 43 million. Of this, a factor of roughly 1,000 was due to increased processor speed, whereas a factor of roughly 43,000 was due to improvements in algorithms.  Source: Ed Lazowski, University of Washington, Computer Science Dept. 23
  • 24. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation? Key Trends in IT Evolution and Intersection with 4 Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 24
  • 25. U.S. Manufacturing Has Lagged Behind in Using IT Ratio of Industry IT Spending to Value Added, 2009 .14 .12 .10 .08 .06 .04 .02 .00 25
  • 26. But Manufacturing is About Atoms and Bits  A part is information.  What its characteristics are is information.  Where it is information.  What its condition is information.
  • 27. New IT Capabilities are Enabling Smart Manufacturing • Smart sensing and instrumentation • Faster, more reliable networks • IT-enabled micro-controllers • Design and visualization software • High performance modeling and simulation programs • Machine vision
  • 28. A Shift to the Cloud  In 2011 44% of manufacturing companies were either implementing or evaluating cloud deployments; and 22% already have implemented. (Source: IDC) 28
  • 29. Near Infinite Internet Addresses IPV6 can provide multiple IP addresses to every grain of sand on the planet
  • 30. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation Key Trends in IT Evolution and Intersection with 4 Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 30
  • 31. Get the 4 T’s Right Tech Talent Flickr: marzzelo Trade Tax Flickr: Nedral Flickr: Alan Miles NYC
  • 32. Today’s Presentation 1 Where Are We in U.S. Manufacturing? 2 Why Innovation is Key to Manufacturing Renewal 3 Why is IT Driving Manufacturing Innovation 4 Key Trends in IT Evolution and Intersection with Manufacturing 5 What Should Washington Do? 6 Why Hasn’t Washington Done More? 32
  • 33. Economists Don’t “Get Manufacturing” “America’s role is to feed a global economy that’s increasingly based on knowledge and services rather than on making stuff.” (Larry Summers) 33
  • 34. Economists Don’t “Get Manufacturing”  “Any economist can tell you that this decline (in manufacturing) is not necessarily a cause for concern…We have become an ideas economy.” (Kevin Hassett, American Enterprise Institute) 34
  • 35. Nor Competitiveness  “The notion that nations compete is incorrect… countries are not to any important degree in competition with each other.” (Paul Krugman) 35
  • 36. Nor Competitiveness “Potato chips, computer chips, what’s the difference.” (Bush I economic advisor, Michael Boskin) 36
  • 37. Thank You Robert Atkinson ratkinson@itif.org Follow ITIF: Facebook: facebook.com/innovationpolicy Blog: www.innovationpolicy.org YouTube: www.youtube.com/user/techpolicy Website: www.itif.org Twitter: @robatkinsonitif