The document discusses innovation through design and covers three main ideas: designing attitude by focusing on process and outcomes rather than definitions, designing methods using various tools and techniques, and designing organization by structuring problems and embedding innovation into a company's culture.

1. innovation by design
Feb. 3 - 4, 2010
Friday, February 19, 2010

2. youngjin yoo
http://youngjinyoo.com
Friday, February 19, 2010

3. introduction
attitude
context
methods
organize
Friday, February 19, 2010

4. innovation
Friday, February 19, 2010

5. information
infrastructure
Friday, February 19, 2010

6. ubiquitous information
environments
Friday, February 19, 2010

7. 3 ideas
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8. “If I had asked my customers
what they wanted, they’d
have said a faster horse”
Henry Ford
Friday, February 19, 2010

9. performance
Disruptive
disruption technology
maturity
take-off
ferment Sustaining
technology
time
Friday, February 19, 2010

10. how to spot the next curve in
knowledge economy?
Friday, February 19, 2010

11. how do you
create one?
Friday, February 19, 2010

12. looking for a
genus?
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13. innovation is different from creativity
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14. innovation is ...
systematic
organized
disciplined
Friday, February 19, 2010

15. “No problem can be solved
from the same level of
consciousness that created it.
We must learn to see the
world anew”
A Einstein
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16. idea #1
design : attitude
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17. what is design?
Friday, February 19, 2010

18. o d
g o
what is design?
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19. process & outcome
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20. idea #2
design : methods
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21. tools & methods
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22. idea #3
design : organization
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23. design is ...
organization
problem
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24. behavioral & cultural DNA
Friday, February 19, 2010