One Pager Profile of Innogress's BDAS (Business Development As Service) Offering. BDAS is Market Research Led Predictive Marketing and Business Development Framework

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Phone: +91-9810199654
Email: marketing@innogress.com
www.innogress.com
NCR Delhi, India
www.innogress.com
• Business Ecosystem Development
• Market Segments Identification
• P r o d u c t s a n d S o l ut i o n s
Positioning
• Account Mapping, Development &
Strategic Relations
• Account’s Opportunity Research
• Business Propositions &
Proposals
• Business Deals Management
In today’s competitive, challenging and complex
business environment, marketing and generating
business for your products and solutions are not a
straightforward task. Conquering new business
requires 360°pursuation of customers involving
consultative and solution oriented selling.
Innogress helps its customer’s to align products
& solutions proposition as per market
requirements and enables business development
function as a service.
Gamut of BDAS:
• Business Ecosystem Development
• Market Segments Identification
• Products and Solutions Positioning
• Account Mapping, Development & Strategic
Relations
• Account’s Opportunity Research
• Business Propositions & Proposals
• Business Deals Management
Business Development Services (BDAS)
Business Development
As A Service (BDAS)
Innogress Professional Services Pvt. Ltd.
Innogress Professional Services
BDAS !!
Its Unique
Agile
Impactful
• Reduce your Time to Market Cycle
through Innogress’s BDAS
• Agile professional BD Services for
your organisaƟon, leading to rapid
value delivery
• Extend & leverage business networks
• ConsultaƟve Approach in Products,
Services & SoluƟons Selling

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Business Ecosystem Development
Firms having built up a positive and supportive ecosystem
for its businesses are getting automatic attention and
business opportunities across various geographies and
industry verticals. Building an Enabling and supporting
Business Ecosystem is foundation stone for any scalable
business model. Your ecosystem is going to be your com-
petitive advantage & partner in all stages of your busi-
ness.
Innogress through its proven consulting framework for
identifying and building various components of your busi-
ness ecosystem, can help you scaling your business by
aligning with various stakeholders of the industry. Be it
establishing a positive interaction framework with indus-
try analysts, consultants, media & professional networks,
regulators, retailors, business & channel partners, ven-
dors, Innogress has established itself in enabling its cli-
ents to generate strategic impact through Ecosystem,
leading to sustainable top line and bottom line gains.
Market Segments Identification
Know Your Customer (KYC) is very important for channel-
izing your energy and efforts in right direction. However
your customer base has some segmental orientation,
hence identifying and segmenting your customers and
designing relevant products and solutions as per need of
various market segments are key to your marketing strat-
egy.
Segmentation and Customer Acquisition are on-going
process, so creating and establishing a standard frame-
work to identify and segment your market space is key to
your business success.
Innogress through its proven market identification, seg-
mentation and market size business opportunity estima-
tion techniques, can help you in
achieving your KYC initiatives
and enables you in establishing
you in your most suitable market
segments.
What Innogress Offers in BDAS (Business Development As A Service)
Products and Solutions Positioning
Once your customer segments got identified, you need to plan
your positioning strategy for your various products and solutions.
Your unique positioning differentiates you from your competition
and gives you strategic advantage in acquiring new businesses.
With emerging complexity of market segments and different ex-
pectations from different customers, a generic positioning strate-
gy is not enough, you need to study and analyze unique business
requirements for your target market segments & your customers
in order to customize products and solutions presented to them.
Subsequently charting out best positioning strategies for your
products and solutions which catches maximum attention to your
t a r g e t m a r k e t s e g m e n t s a n d c u s t o m e r s .
Innogress helps you in identifying your products and solutions
unique positioning strategy and captures the unique business
requirements for various market segments & customers. In-
nogress has deeper analytical capabilities in business require-
ment analysis, physcho - behavioral analysis of customers and
decision making processes related to purchasing, which helps
you in understanding customer’s needs.
Account Mapping, Development & Strategic
Relations
B2B (Business To Business) marketing requires extensive effort
in understanding your target customer accounts. Target Custom-
ers needs to be identified based on set of criterions and a de-
tailed analysis need to be carried out in various customer ac-
counts at various levels in order to access specific business op-
portunities and strategic needs of products & solutions sourcing.
Innogress has institutionalized framework of carry out primary
and secondary data analysis in order to identify relevant target
customers for your products and solutions and advise you to fine
tune your positioning strategies as per needs of that account.
Once customer accounts are identified then it need to be devel-
oped and on-boarded into regular rela-
tionship with key decision makers. In-
nogress helps its clients in developing
and maintaining those strategic rela-
tions with its customers in a profession-
al way which creates tremendous value
to business.
Account’s Opportunity Research
B2B Marketing of solution oriented products and solutions re-
quires extensive pre-sales activities. It requires exhaustive infor-
mation gathering about targeted customer accounts and finding
out what kind of requirements or needs customer has. Require-
ment analysis in pre-sales stage requires extensive research of
target accounts which involves B2B meetings, discussions, infor-
mation collection and analyzing those information for generating
business opportunities, sales leads and subsequently using this
stage research for customizing business proposition.
Innogress has exhaustive Account’s oriented opportunity re-
search and analysis methodologies, which gives your marketing
team to strategically approach an emerging business opportunity
and gives you and early lead from your competition.
Business Propositions & Proposals
Innogress Analysts and Consultant can enable your Business
Proposal preparation activities by providing strategic information,
content, data related with solutions, technologies, solution archi-
tecture, practices, processes, commercials and strategic costing
based on emerging engagement models and account/opportunity
based research carried out during pre-sales. Innogress can do
strategic bid management for large RFP’s and RFQ’s of your cus-
tomers and can give that extra professional touch which keep you
ahead of your competitors.
Business Deals Management
In today’s competitive environment, even a single business op-
portunity need to be seriously and carefully handled. In most of
the cases there is lesser level involvement of business leaders,
generally lower value deals are left for transactional executives to
handle, however even a smaller value opportunity can generate a
larger opportunity in future and hence needs strategic handling,
depending on kind of account we are talking about.
Innogress provides End-To-End Professionally Managed Business
Deals Management Services to its customers, which ensures
each on-going deals becomes success-
ful and becomes a turning point for
bigger deals in future.