This document presents a social media strategy for Gemtree Vineyards. It begins with background on the company and its current lack of a social media strategy. The objectives are to increase social engagement and effectiveness. Key terms are defined and risks/opportunities discussed. A literature review covers best practices and case studies. Recommendations include developing a consistent strategy aligned with goals, identifying risks and solutions, and setting a social media policy. The conclusion reiterates the need for an evaluation plan.