1. My Mastery
Timeline
May 2014 – April 2015
Liz George – MDL501-O Section 2

2.  Journey Goal
 Learn the steps and skills needed in order to become a
master in my career.
 Strategies
 Read Robert Greene’s Mastery and identify one of the master
examples he provides that most relates to me.
 Review the Occupational Outlook Handbook listed under
additional recourses in the library and look at perspective
careers. http://www.bls.gov/ooh/
 Visit Lynda.com and review what resources they have for
internet marketing.
 Review the Connect Community Calendar to find events to
participate in.
Development and
Leadership
May 2014

3.  Journey Goal
 Learn basics of SEO and SEM to enhance my current skillset.
 Strategies
 Read Auerbach, D. (2013). You Are What You Click. Nation,
296(9), 27-34.
 Watch Lynda.com video What is SEO?
http://www.lynda.com/Web-CMS-tutorials/What-
SEO/74535/82450-4.html
 Evaluate what fundamental skills I have and others need to
gain.
 Attend Social Media Club meeting.
Internet Marketing
Fundamentals
June 2014

4.  Journey Goal
 Learn how brand development and storytelling go hand I
hand when creating and maintaining a successful personal
and professional brand.
 Strategies
 Read Petek, N., & Ruzzier, M. (2013). Brand Identity
Development and the Role of Marketing Communications:
Brand Experts' View. Managing Global Transitions:
International Research Journal, 11(1), 61-78.
 Watch Lynda.com video Why Storytelling is Important
http://www.lynda.com/Business-Business-Skills-tutorials/Why-
storytelling-important/157131/161398-4.html
 Review my personal brand for development options.
 Attend 1st of 5 Student Success Workshops.
Business Storytelling and
Brand Development
July 2014

5.  Journey Goal
 Learn how to review consumer behavior to understand what
motivates and drives consumers in order to have a more
successful product.
 Strategies
 Read Olynk Widmar, N., & McKendree, M. (2014). How Do
Consumer Perceptions Impact Your Market?. National Hog
Farmer, 59(4), 24-29.
 Take Lynda.com course Persuasive UX: Influencing Behavior
Patterns http://www.lynda.com/Web-User-Experience-
tutorials/Persuasive-UX-Influencing-Behavior-Patterns/162703-
2.html
 Look at my personal consumer behavior for trends.
 Attend Pure Motivation event.
Internet Consumer
Behavior and Analysis
August 2014

6.  Journey Goal
 Expand my skills in the area of site usability and learn different
tools to improve the user experience.
 Strategies
 Read Fichter, D., & Wisniewski, J. (2012). Web Development
Best Practices. Online, 36(1), 57-60.
 Take Lynda.com course Foundations of UX: Content Strategy
http://www.lynda.com/Web-User-Experience-
tutorials/Foundations-UX-Content-Strategy/114880-2.html
 Look into WDDBS degree program and review their resources
on Connect.
 Attend a GPS Workshop.
Web Design and Usability
September 2014

7.  Journey Goal
 Expand my social media skills and learn new tools like mobile
technology and location based technology.
 Strategies
 Read Papasolomou, I., & Melanthiou, Y. (2012). Social Media:
Marketing Public Relations’ New Best Friend. Journal Of
Promotion Management, 18(3), 319-328.
doi:10.1080/10496491.2012.696458
 Watch Lynda.com video Employing the Power of Social Media
http://www.lynda.com/Business-tutorials/Employing-power-
social-media/163419/172138-4.html
 Look into HootSuite University http://learn.hootsuite.com
 Familiarize myself with Full Sail’s social media channels.
New Media Marketing
October 2014

8.  Journey Goal
 Learn about different avenues of marketing and their unique
strategies that make them successful.
 Strategies
 Read Null, C. (2012). Let YouTube Build Your Business. PC
World, 30(8), 25-26.
 Watch Lynda.com video Online Marketing Fundamentals
http://www.lynda.com/Business-Online-Marketing-SEO-
tutorials/Online-Marketing-Fundamentals/89117-2.html
 Research marketing associations in the Orlando area.
 Attend 2nd of 5 Student Success Workshops.
Advanced Internet
Marketing Strategies
November 2014

9.  Journey Goal
 Build on skills gained from 1st SEO course to gain a more
complete understanding of the topic.
 Strategies
 Read Tornoe, R. (2013). Getting Noticed Through SEO. Editor &
Publisher, 146(8), 24-25.
 Take Lynda.com course SEO Fundamentals
http://www.lynda.com/Google-Analytics-tutorials/SEO-
Fundamentals/89810-2.html
 Apply SEO fundamentals to my personal blog.
 Attend 3rd of 5 Student Success Seminars.
Advanced Search Engine
Optimization
December 2014

10.  Journey Goal
 Strengthen my public relation skills by learning how to handle
issues that occur online and how best to protect my brand
with proactive strategies.
 Strategies
 Read When Your Reputation Doesn't Match Your Ideals ….
(2012). Vital Speeches of the Day, 78(7), 228-230.
 Watch Lynda.com video Constructing a Successful Press
Release http://www.lynda.com/iOS-tutorials/Constructing-
successful-press-release/114903/166650-4.html
 Read through the press section on Fullsail.edu.
 Attend Student Branding Society club meeting.
Strategic Internet Public
Relations
January 2015

11.  Journey Goal
 Learn how to use analytics to identify trends and track
success of projects.
 Strategies
 Read Rasmus, D. W. (2014). Analytics FOR THE REST OF US. KM
World, 23(2), 10-12.
 Watch Lynda.com video Web Analytics Fundamentals
http://www.lynda.com/Business-Data-Analysis-tutorials/Web-
Analytics-Fundamentals/123562-2.html
 Look into the Google Analytics Academy
https://analyticsacademy.withgoogle.com/explorer
 Attend 4th of 5 Student Success Seminars.
Web Analytics and
Optimization
February 2015

12.  Journey Goal
 Gain a foundation of legal aspects of the internet along with
a better understanding of intellectual property.
 Strategies
 Read Doctorow, C. (2012). The Curious Case of Internet
Privacy. Technology Review, 115(4), 65-66.
 Watch Lynda.com video What is Intellectual Property Law?
http://www.lynda.com/Business-Business-Skills-tutorials/What-
intellectual-property-law/165636/168704-4.html
 Understand my rights as a creator for my personal brand.
 Explore IMMS organization on Connect.
Internet and the Law
March 2015

13.  Journey Goal
 Learn how to create campaigns by learning from some of the
best examples in the industry by reviewing case studies.
 Strategies
 Read Learmonth, M. (2012). Top Viral Campaigns. Advertising
Age, 83(46), 29.
 Watch Lynda.com video Creating a Marketing Campaign
http://www.lynda.com/Business-Business-Skills-
tutorials/Creating-marketing-campaign/75926/83029-4.html
 Help PRIDE club create marketing campaign to attract new
members.
 Attend 5th of 5 Student Success Seminars.
Internet Marketing
Campaign Development
April 2015

14.  OrgSync
 Online community platform for colleges.
 Sony
 Boats a large online community supporting gamers which
helps them market and sell their product.
 Amazon
 Online communities that are interest based.
 Google
 Endless resource for tools to utilize for site management.
Innovative Companies to
Watch

15.  Alexis Ohanian
 Reddit Founder
 Steve Huffman
 Reddit Founder
 Scott Heiferman
 Co-Founder CEO of Meetup.com
Innovative Leaders to
Watch

16.  American Marketing Association
 https://www.ama.org
 Social Media Association
 http://socialmediaassoc.com
 eMarketing Association
 www.linkedin.com/company/emarketing-association
 Social Media Club
 https://orgsync.com/79045/chapter
 Student Branding Society
 https://orgsync.com/56199/chapter
Networking Opportunities

17.  Active listener
 Provides constructive criticism
 Challenges ideas to make them better
 Care about mentee’s goals and progress
 Has high level of success in career field
 Provides guidance to insure mentee is making good
choices and avoiding mistakes
 Respectable
 Honest
 Reliable
 Open minded
 Personal Connection
Mentor Characteristics

18.  Melissa Daniels – Program Manager at Google
 www.linkedin.com/in/melissadaniels
 Crystal Akins – Senior Community Manager at Clorox
 www.linkedin.com/pub/crystal-akins/25/810/469
 Kelley Parker – Senior Community Manager at SEGA
 https://www.linkedin.com/in/kellieparkerhttps://www.linkedin.
com/in/kellieparker
 Jane Eto – Web Product Manager at Full Sail
 jeto@fullsail.com
 Chris Rediske – Web Producer at Full Sail
 crediske@fullsail.com
 Chelsea Erikson – Web Product Manager at Full Sail
 cerickson@fullsail.com
Potential Mentors