The Inmobi home screen launcher was designed to: 1) Display stories and content of interest to users directly on their home screen in a cyclic manner through images and short videos. 2) Allow users to customize their home screens and app drawers. 3) Track user interactions like clicks and swipes to understand engagement and improve the app. 4) Share content through social networks and set screen lock images from stories.

1. Inmobi
HomeScreen Magazine Launcher
About the client
Launcher
Inmobi is an Indian global provider of enterprise platforms for marketers. The platform enables consumers
to discover new products and services by providing contextual, relevant, and curated recommendations
on mobile apps and devices.
With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely
global solution for advertising.
Android smartphones are inoperable without a launcher, which comprises the home screen and the
catalogue of all the apps available on the device.
Inmobi wanted to build their own launcher and let Android users set it as a default. The intent is to
capture the market and push their content into Samsung and MI devices.
That’s why every device comes with a default launcher pre-installed.
Objective Of The Launcher
The Challenge
Provide a user interface that lets users customise the phone’s home screen and launch apps.
It should display stories of interest to the user on the mobile’s Home screen.
A launcher was built which is a customizable and versatile home screen replacement. It can be used
to completely overhaul the home screens as a clean, fast home launcher, It is built on top of Pixel
launcher which is an open source project.
The Solution
Features
Customisable app drawer - Vertical or horizontal scroll, page effects.
Video Stories and picture based stories - Stories of interest are displayed to the user in a cyclic way.
These are periodic displays are a mix of image and video stories. High quality images are downloaded
to the local storage and displayed. After 24 hours they are automatically deleted. This enables fresh
content.
Peek and watch more - You can pull down and read more/watch a video for every story. Most of the
articles/videos are short (< 2 min), thus allowing a user to snack on them and move on.
Interoperability between multiple launchers - Ability to inherit the settings and organisation of icons
from other launchers. This is very convenient as one doesn’t need to organise all the icons again. This is
compatible with Novo and Microsoft Launchers.
Event Tracking - Integration of Facebook analytics. Event tracking e.g. if someone clicks on the CTA or
swipes up. This provides useful information about the kind of actions users are performing and can be
used to improve the app usage.
Sharing content - If the user likes a story they can share it with others through a host of social media
tools like Instagram, Facebook, WhatsApp etc.
Set screen lock image from Story - User can set an image of his choice their screen lock image by liking
the image.
Set categories - Stories to be displayed can be choosing from a set of categories.
Country specific content - By default, news and content specific to the user’s country are displayed.
This can be changed by choosing a different country.
Restore launcher setting - If the launcher apps have been changed or reorganised several times. A user
can restore the settings from any of the last 10 backup settings.
It has 10K+ installations on play store with a rating of 4.1/5
Result
Interactive background - Turns the home screen into a showcase of app shortcuts and dynamic
widgets.