Initial planning ideas
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The document discusses initial planning ideas for a music video. It lists two alternative Taylor Swift songs that were considered - "Love Story" and "22" - before settling on "We Are Never Getting Back Together." The artist chose that song because they would enjoy filming and developing ideas for it the most. They also felt the target age range of 14-22 for that song best matched their own age so they could understand what that audience would want to see.
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Question 1
Megan Brant created a music video for the song "We Are Never Getting Back Together" by Taylor Swift. The music video follows conventions of the pop genre by focusing on the artist and having visuals that relate to the song lyrics. Megan used a variety of shots and filmed in recognizable London locations to engage audiences. She also created a digipak and magazine advertisement for the album that feature close-up shots of Taylor Swift to highlight her image and attract audiences, mirroring conventions of real pop media products. Megan aimed to develop Taylor Swift's star image across her music video, digipak, and magazine advertisement through a consistent style.
Question 4
The student used various media technologies throughout the construction, research, planning, and evaluation of their A2 music video coursework. They used blogging to publicly display their work and track progress. Video hosting sites like YouTube were used to upload drafts, production logs, and the final music video. Presentation software like Prezi was used for research tasks. A Canon 550D camera and Adobe Photoshop were used to take photos and create promotional materials like a magazine advert and digipak. Video editing software Adobe Premiere was used to edit footage, add effects, and assemble the final music video. Microsoft Word and video presentations using Adobe Premiere were utilized for evaluations.
Question 3
The document discusses audience feedback received for a music video. Feedback was gathered from classmates, teachers, students, and adults both within and outside the target demographic. Feedback indicated lighting and shot length needed improvement. Positive feedback was received about green screening. Gathering quantitative and qualitative data on paper allowed reviewing all opinions to improve professionalism. Additional feedback confirmed the video appealed most to younger audiences as intended. Implementing theme consistency across related materials improved the house style. Not all feedback was useful as some came from outside the target demographic. Overall, feedback helped enhance video quality and maintain audience attention.
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The document provides guidelines for Associated Press (AP) style rules regarding punctuation of quotations, identifying people, capitalization, money, numbers, time, and dates. Key points include using quotation marks around direct quotes and punctuation inside the quotes; using full names on first reference and last names on subsequent references; capitalizing proper nouns but not directions or seasons; using figures for sums under $1 million and spelling out cents; and spelling out numbers under 10 and using figures for numbers 10 and above.
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The document discusses feedback received from the target audience of a music video project. A questionnaire was distributed to the target audience of 16-18 year old males and females to determine preferences for shots, narrative, genre, and other elements. This informed the initial production of the music video. The first draft received feedback that helped improve areas like narrative clarity and camera work. A focus group then viewed the final draft and provided positive feedback while also noting lighting could be improved with more low-key contrasts. Overall, the target audience feedback helped at both pre-production and post-production stages to ensure the music video would appeal to its intended viewers.
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Becky Lindsay, a 17-year-old performing arts student, was chosen as the model for a photoshoot portraying an alternative music artist. She was selected due to her music tastes in indie, alternative genres and experience from acting roles, which would help her look the part. Her age also fits the target demographic of 15-21 year olds for alternative music magazines. Extensive text conversations were had to coordinate schedules and availability between the model, photographer, and studio during the upcoming October half term break.
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The document describes a conversation that will take place between two students, Student A and Student B, for a school radio program. Student A is the school radio presenter, while Student B is in a band and has been invited on the program. They will ask each other questions about the radio program, Student B's band, and their musical tastes and experiences. The questions provided will be a starting point for their on-air conversation.
Media Double Page Spread Article Draft
Eledora, a popular UK girl duo, is traveling to the US to release their first album. They have had success with their debut single reaching number one. Their album includes a collaboration with Jay-Z. They have also announced a tour opening for Coldplay in 2015. The duo met while attending university but left school to pursue music careers. They were signed by a record label after appearing in a television advertisement. The album is nearly complete and they are excited for fans to hear a ballad included in the album. The two girls say they occasionally disagree but never seriously argue.
My favourite music video!
This music video by Taylor Swift called "You Belong With Me" is one of the author's favorite videos because the storyline connects well with the song's lyrics. The video portrays stereotypical high school experiences like having a crush that the author could relate to as a teenager. It follows conventions of a typical love song video with exaggerated stereotypes of popular girls, football boys, and geeks that make it funny and relatable because most people are familiar with those archetypes in their own high schools.
Background info
The document discusses an artist and their background and career development. It describes how the artist has written songs expressing feelings of loneliness and addressing stereotypes in society. As a child, the artist was passionate about singing and began posting cover songs online. This helped them gain a fan base and led to opportunities like small unpaid gigs. Eventually the artist secured a record deal after their popularity grew through radio play. The document also reviews similar paths of other famous artists like Ed Sheeran, Birdy, Lana Del Rey, and Jake Bugg who also began honing their skills at a young age through online posting and small performances.
Background info
The document discusses an artist and their background and career development. It states that the artist has been writing songs and expressing their feelings about society through lyrics and music videos since a young age. The artist gained recognition by posting covers and original songs on social media. While initially just a hobby, the artist's popularity grew and they were eventually signed to a record label after their music started being played on the radio. The document compares this artist's background to other famous artists who also began by independently releasing music and building fanbases online before achieving mainstream success.
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Genre conventions
The document discusses conventions of the indie/soul music genre that will be followed for a music video project. Key conventions include natural, colorful costumes and unique camera angles to reflect the indie emphasis on originality. Popular artists like Joss Stone and Adele demonstrate the soul genre's powerful voices and storytelling nature. Andrew Goodwin's theory of the artist having a unique star power through expressive performance will also influence the music video.
Research into music videos
This document summarizes research conducted through a questionnaire for a music video targetting 11-18 year olds. The questionnaire found that the target audience listens to music everyday, with pop being the favorite genre. Most respondents listened to chart music and liked Taylor Swift's "Mine" music video. They preferred a mixture of narrative and performance shots. Katy Perry was the most popular artist. The song "The One That Got Away" was chosen. Popular production companies identified were YMCMB and Columbia. YouTube and iTunes were identified as good platforms for distribution. The performer should be young, have long hair, be slim, and wear colorful makeup.
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The document provides examples of simple past tense verbs in English. It lists affirmative and negative examples of common past tense verbs like "watch", "visit", "play", and "walk". It also provides yes/no question examples using "Did". Finally, it lists common past time expressions like "yesterday", "last week", and "last year" and provides additional verb examples like "study", "eat", "exercise", and "read".
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Question 3 Evaluation
The document summarizes audience feedback received for a music video. The creator sent a questionnaire to friends and family who had seen the video, which provided insights. They also showed 20 college acquaintances the video without audio and had them guess the genre, with 17 correctly guessing "Indie Rock." Feedback was also gathered via a one-word description of the video and suggestions for improvements. The feedback helped the creator stabilize shots and add context, improving the video.
Question 3 Evaluation
The document summarizes audience feedback received for a music video. The creator sent a questionnaire to friends and family who had seen the video, which provided insights. They also showed 20 college acquaintances the video without audio and had them guess the genre, with 17 correctly guessing "Indie Rock." Feedback was also gathered via questions asking people to describe the video in one word and suggest improvements. The feedback helped the creator stabilize shots and add context, improving the video.
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Q2 what have you learned from your audience feedback
Q2 what have you learned from your audience feedback
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Question 1
Megan Brant created a music video for the song "We Are Never Getting Back Together" by Taylor Swift. The music video follows conventions of the pop genre by focusing on the artist and having visuals that relate to the song lyrics. Megan used a variety of shots and filmed in recognizable London locations to engage audiences. She also created a digipak and magazine advertisement for the album that feature close-up shots of Taylor Swift to highlight her image and attract audiences, mirroring conventions of real pop media products. Megan aimed to develop Taylor Swift's star image across her music video, digipak, and magazine advertisement through a consistent style.
Question 4
The student used various media technologies throughout the construction, research, planning, and evaluation of their A2 music video coursework. They used blogging to publicly display their work and track progress. Video hosting sites like YouTube were used to upload drafts, production logs, and the final music video. Presentation software like Prezi was used for research tasks. A Canon 550D camera and Adobe Photoshop were used to take photos and create promotional materials like a magazine advert and digipak. Video editing software Adobe Premiere was used to edit footage, add effects, and assemble the final music video. Microsoft Word and video presentations using Adobe Premiere were utilized for evaluations.
Question 3
The document discusses audience feedback received for a music video. Feedback was gathered from classmates, teachers, students, and adults both within and outside the target demographic. Feedback indicated lighting and shot length needed improvement. Positive feedback was received about green screening. Gathering quantitative and qualitative data on paper allowed reviewing all opinions to improve professionalism. Additional feedback confirmed the video appealed most to younger audiences as intended. Implementing theme consistency across related materials improved the house style. Not all feedback was useful as some came from outside the target demographic. Overall, feedback helped enhance video quality and maintain audience attention.
Actor release
Greta Bruce has signed an actor release form allowing Megan Brant to film her for a music video. The release form outlines the terms of Greta's engagement including the number of filming days, expenses to be covered, credit to be given, and assurance that Greta is healthy enough to perform. It protects both parties by clarifying expectations and responsibilities for the filming.
What have you learned from your audience feedback
1) Audience feedback helped the creator improve their music video by highlighting what was effective and what could be improved.
2) Feedback indicated that some shots needed better lighting or to be shortened for better pacing. The green screening was effective.
3) The creator collected feedback from classmates, teachers, and adults both in and outside of their target audience of females aged 13-24. Feedback confirmed the video appealed most to younger viewers who could relate to the breakup theme.
Technical difficulties along the way
The document discusses some technical difficulties the author encountered while filming. These included dressing actresses in green tops that made them difficult to cut out against a green screen background. Getting shadows right with green screening was also challenging. When filming outside at night, it was hard to properly position red head lights to illuminate the actors without shadows. Some outdoor and indoor footage also appeared fuzzy after uploading.
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Megan discusses her experience using digital technology in her AS and A2 coursework. In AS, she was familiar with using Photoshop from GCSE but learned the new program InDesign, which she found easy to use. InDesign proved useful for later A2 work creating digipaks and posters. For her A2 music videos, Megan had to learn new programs like Premiere and After Effects on her own as teachers provided little help. She also created blogs to store research and planning, finding the website simple to use. Digital technology helped Megan complete her coursework, though learning new programs independently was challenging for her A2 work.
Digital technology from as to a2 work
Megan discusses her experience using digital technology in her AS and A2 coursework. In AS, she was familiar with using Photoshop from GCSE but learned the new program InDesign, which she found easy to use. InDesign proved useful for later A2 work creating digipaks and posters. For her A2 music videos, Megan had to learn new programs like Premiere and After Effects on her own as teachers provided little help. She also created blogs to store research and planning, finding the website simple to use. Digital technology helped Megan complete her coursework, though learning new programs independently was challenging for her A2 work.
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The Matrix is a 1999 science fiction film directed by the Wachowskis. In the film, humans are unaware that they are living in a simulated reality called the Matrix, which was created by intelligent machines to subdue the human population. Computer programmer Thomas Anderson, whose hacker alias is "Neo", begins to question his reality and goes searching for the truth with the help of a group of underground rebels fighting against the machines.
The matrix
The Matrix is a 1999 science fiction film directed by the Wachowskis. In the film, humans are unaware that they are living in a simulated reality called the Matrix, which was created by intelligent machines to subdue the human population. Computer programmer Thomas Anderson, whose hacker alias is "Neo", begins to question his reality and goes searching for the truth with the help of a group of underground rebels led by Morpheus.
Magazine ad first draft
This draft magazine ad aims to promote a new product. It likely includes images and text to grab readers' attention and convince them to learn more about what is being advertised. The goal is to entice customers and drive sales of whatever item or service is being marketed in the ad.
Representation 2
The document discusses representation in media texts. It explains that representation means media texts are intentionally composed versions of reality, not direct windows into it. Representations can selectively present reality or use stereotypes. When analyzing representations, one would ask questions like who or what is represented, how it is created, who created it, why it is presented in that way, and what effect it has. The document also discusses theorists like Richard Dyer who studied pop stars as media texts, and theorist White who coined the term "gatekeepers" to refer to people involved in decision making in constructing media texts.
Structure of your music video
The structure of the music video alternates between performance and narrative bases, with choruses featuring the artist performing against colored backgrounds to draw attention, while verses tell the story of a relationship that broke up through flashbacks. This combination aims to engage audiences by showing the performance aspects during choruses and providing narrative context during verses to make them want to find out more about what led to the breakup.
History of music videos
The document traces the history and evolution of music videos from their early origins in films like "A Hard Day's Night" by The Beatles to promotional videos on MTV to the widespread popularity of artists' videos on YouTube. Key developments included The Buggles releasing the first music video aired on MTV, Michael Jackson's groundbreaking "Thriller" video, Madonna's performance at the first MTV music video awards show, and the billions of views of videos by artists like Lady Gaga on YouTube.
Photos of locations
Megan Brant filmed parts of her music video at several London locations including Tower Bridge, Trafalgar Square, and her school's green screen room. She chose Tower Bridge and Trafalgar Square because they are recognizable landmarks that people can relate to. She filmed her chorus against a green screen at school to add different colored backgrounds later. Due to bad weather in Hyde Park, she plans to film additional scenes at Eastcote Secret Gardens for its open space and similar atmosphere.
More from meganbrant (20)
Initial planning ideas
- 1. Initial planning ideas Other songs that I thought of doing before I picked we are never getting back together by Taylor Swift are: • Love story- Taylor Swift • 22- Taylor Swift As you can see I had genre and artist that I wanted to stick to but I decided on picking the song that I would enjoy filming and coming up with the idea the most. I chose this song in the end because I know the target audience would be between 14- 22 which is my age so I would know what kind of things that they would want to see and watch.