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Lesson four
 Thursday 17th November 2011
Hello!

Good morning!

    
Our last day!

  Oh, no!

   
Our last day!

  Oh, yes!

   
Revising
What we have learned so far.
Sales
Complaints
      Listen
   Acknowledge
      Solve
      Thank
On the phone
  Requests for information
    Prices and discounts
      Sizes / Features
          Delivery
          Payment
        Complaints
Emails
What is an email?
Email address


           example-address@gmail.com



Username    @ (at sign)        Domain name



                                        Top-level
                          Mail server
                                         domain
Email

 To:

 CC:

 BCC:

 Subject:

 Body:
Spam
It hurts everyone.
Commercial emails
     Requests for information
             Quotes
            Delivery
            Payment
            Conflicts
Message structure
Salutation      Dear Ms Martínez,


Message         How are you?
                Blah, blah, blah…
                Blah, blah, blah…
                Blah, blah, blah…
                Blah, blah, blah…
                Blah, blah, blah…


Polite ending   Looking forward to your reply,



Signature       Daniel Peñalver
Message formality

Less formal                 More formal


Hello Bego,                 Dear Ms Martínez,

Blah, blah, blah…           Blah, blah, blah…
Blah, blah, blah…           Blah, blah, blah…
Blah, blah, blah…           Blah, blah, blah…


Talk to you soon,           Looking forward to your reply,



Dani                        Daniel Peñalver
Polite endings

 Looking forward to your reply,

 Hoping to hear from you soon,

 Thank you very much in advance,

 Kind regards,

 Best regards,

 Regards,

 Have a very nice day!
Payment terms

 You can pay in three easy installments.

 We offer fixed monthly repayments at attractive
  interest rates.

 Pay in easy, interest-free installments.
Attachments

 Please find enclosed…

 Enclosed you will find a copy of our…

 I’m sending you … with this email.
Tricks

 Look up words:

    http://www.wordreference.com

 Look up sentences:

    http://www.linguee.es

 Check your spelling:

    Revisar > Ortografía
E-commerce
Your website needs…
                          Shopping cart program
Secure Socket Layer (SSL) certificate (secure credit card information transfer)
                             Payment gateway
How to buy
           Find product (in a search engine like Google)
Add to shopping basket (British) or shopping cart (American English)
                         Checkout button
                         Log in or Sign up
                              Account
                              Log-out
How to buy
           Find product (in a search engine like Google)
Add to shopping basket (British) or shopping cart (American English)
                         Checkout button
                         Log in or Sign up
                              Account
                              Log-out
How to sell
            Marketing
Search Engine Optimization (SEO)
            Usability
 Social media (Twitter, Facebook)
          Pay Per Click
Your CV
 It’s important
Your CV is sales literature
      It has to talk about your features and benefits!
CV structure
Personal details (Name, address, date of birth, nationality, driving licence)
                                Objective
                      Education & Qualifications
      Employment (Date, position, responsibilities, achievements)
                                 Interests
                                Reference
Curriculum Vitae

 Name: Mary Example Casanova

 Address: My street name, number, Murcia

 Email address: maryexample@gmail.com

 Phone number: +34 968 XXXXXX

 Date of birth: 2 June 1975

 Nationality: Spanish
Curriculum Vitae

 Objective: To obtain a position as a salesperson in
  which I will be able to put my knowledge of English
  to good use.

 Education & Qualifications
      19XX-19XX – Instituto Francisco Salzillo, Alcantarilla.
      Higher education
      Training courses
      Other skills (computer skills, typing)
Curriculum Vitae

 Employment
     19XX-20XX – Zapatitos Shoe Shop
     Position: sales assistant
     Responsibilities: sales, stock control
     Achievements: during the time I was employed shop
      sales increased 20%
Curriculum Vitae

 Interests
    Yoga, watersports, painting

 Reference
    Ana Formerboss
    Address of my former boss, +34 968 XXXXXX
Cover letter

 “I have seen your advertisement in …”

 I have been given the address of your company by…

 I am interested in applying for the post of…

 As you can see from my enclosed CV I work for…

 At present I am responsible for…
Unemployed?

 I’m between jobs at the moment (and have been
  since…)

 I’m out of work at present.

 I am currently unemployed.

 I was made redundant.

 I was one of the XX employees to be made redundant.

 My last employer was…
Cover letter

 Reason for leaving current job (prospects, salary)

 I very much hope that you will grant me an interview.

 I enclose my CV and
    copies of my qualifications
    a testimonial from my previous employer

 Polite ending: Hoping to hear from you soon,
Signs in your shop
       Do it right!
Opening hours
      or
Business hours
    Monday 9am – 8pm
    Tuesday 9am – 8pm
   Wednesday 9am – 8pm
   Thursday 9am – 8pm
     Friday 9am – 8pm
    Saturday 9am – 8pm
     Sunday CLOSED
Holidays
We’ll be right back
Open / Closed
Push / Pull
PLEASE,
turn out lights
when not in use
Help wanted
Watch your step
Prohibitions
Employees only
  Staff only
NOTICE
no eating or drinking
     in this area
No cell phones
No parking
No photography
No smoking
No refunds
First Aid Kit
Emergency exit
CAUTION
WET FLOOR
Sales
     Sale price _________
This week’s specials _________
This month’s specials _________
        ____ off today
         Special price
          Half price
       Reduced to clear
        Discount price
          New season
Thank you!
Reference
         Communication for Business, by Birgit Abegg and Michael Benford.
Professional English in Use: ICT For Computers and the Internet, by Esteras & Fabré
                               Open 24 hours CC: by
  http://www.flickr.com/photos/sally_12/2613972183/sizes/o/in/photostream/

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Inglés profesional para atención al cliente en comercio. Día 4 de 4.

  • 1.
  • 2. Lesson four Thursday 17th November 2011
  • 4. Our last day! Oh, no! 
  • 5. Our last day! Oh, yes! 
  • 6. Revising What we have learned so far.
  • 8.
  • 9.
  • 10. Complaints Listen Acknowledge Solve Thank
  • 11.
  • 12. On the phone Requests for information Prices and discounts Sizes / Features Delivery Payment Complaints
  • 14. Email address example-address@gmail.com Username @ (at sign) Domain name Top-level Mail server domain
  • 15. Email  To:  CC:  BCC:  Subject:  Body:
  • 17. Commercial emails Requests for information Quotes Delivery Payment Conflicts
  • 18. Message structure Salutation Dear Ms Martínez, Message How are you? Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Polite ending Looking forward to your reply, Signature Daniel Peñalver
  • 19. Message formality Less formal More formal Hello Bego, Dear Ms Martínez, Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Blah, blah, blah… Talk to you soon, Looking forward to your reply, Dani Daniel Peñalver
  • 20. Polite endings  Looking forward to your reply,  Hoping to hear from you soon,  Thank you very much in advance,  Kind regards,  Best regards,  Regards,  Have a very nice day!
  • 21. Payment terms  You can pay in three easy installments.  We offer fixed monthly repayments at attractive interest rates.  Pay in easy, interest-free installments.
  • 22. Attachments  Please find enclosed…  Enclosed you will find a copy of our…  I’m sending you … with this email.
  • 23. Tricks  Look up words:  http://www.wordreference.com  Look up sentences:  http://www.linguee.es  Check your spelling:  Revisar > Ortografía
  • 24.
  • 26. Your website needs… Shopping cart program Secure Socket Layer (SSL) certificate (secure credit card information transfer) Payment gateway
  • 27. How to buy Find product (in a search engine like Google) Add to shopping basket (British) or shopping cart (American English) Checkout button Log in or Sign up Account Log-out
  • 28. How to buy Find product (in a search engine like Google) Add to shopping basket (British) or shopping cart (American English) Checkout button Log in or Sign up Account Log-out
  • 29. How to sell Marketing Search Engine Optimization (SEO) Usability Social media (Twitter, Facebook) Pay Per Click
  • 30.
  • 31. Your CV It’s important
  • 32. Your CV is sales literature It has to talk about your features and benefits!
  • 33. CV structure Personal details (Name, address, date of birth, nationality, driving licence) Objective Education & Qualifications Employment (Date, position, responsibilities, achievements) Interests Reference
  • 34. Curriculum Vitae  Name: Mary Example Casanova  Address: My street name, number, Murcia  Email address: maryexample@gmail.com  Phone number: +34 968 XXXXXX  Date of birth: 2 June 1975  Nationality: Spanish
  • 35. Curriculum Vitae  Objective: To obtain a position as a salesperson in which I will be able to put my knowledge of English to good use.  Education & Qualifications  19XX-19XX – Instituto Francisco Salzillo, Alcantarilla.  Higher education  Training courses  Other skills (computer skills, typing)
  • 36. Curriculum Vitae  Employment  19XX-20XX – Zapatitos Shoe Shop  Position: sales assistant  Responsibilities: sales, stock control  Achievements: during the time I was employed shop sales increased 20%
  • 37. Curriculum Vitae  Interests  Yoga, watersports, painting  Reference  Ana Formerboss  Address of my former boss, +34 968 XXXXXX
  • 38.
  • 39. Cover letter  “I have seen your advertisement in …”  I have been given the address of your company by…  I am interested in applying for the post of…  As you can see from my enclosed CV I work for…  At present I am responsible for…
  • 40. Unemployed?  I’m between jobs at the moment (and have been since…)  I’m out of work at present.  I am currently unemployed.  I was made redundant.  I was one of the XX employees to be made redundant.  My last employer was…
  • 41. Cover letter  Reason for leaving current job (prospects, salary)  I very much hope that you will grant me an interview.  I enclose my CV and  copies of my qualifications  a testimonial from my previous employer  Polite ending: Hoping to hear from you soon,
  • 42.
  • 43. Signs in your shop Do it right!
  • 44.
  • 45. Opening hours or Business hours Monday 9am – 8pm Tuesday 9am – 8pm Wednesday 9am – 8pm Thursday 9am – 8pm Friday 9am – 8pm Saturday 9am – 8pm Sunday CLOSED
  • 46.
  • 47.
  • 56. Employees only Staff only
  • 57.
  • 58. NOTICE no eating or drinking in this area
  • 67. Sales Sale price _________ This week’s specials _________ This month’s specials _________ ____ off today Special price Half price Reduced to clear Discount price New season
  • 69. Reference Communication for Business, by Birgit Abegg and Michael Benford. Professional English in Use: ICT For Computers and the Internet, by Esteras & Fabré Open 24 hours CC: by http://www.flickr.com/photos/sally_12/2613972183/sizes/o/in/photostream/