OSRAM Opto-Semiconductors hired Ingenex Digital Marketing to create a virtual trade show experience for LIGHTFAIR International 2010 that included capturing video, photos, and testimonials from the event and publishing them on a dedicated website. The virtual trade show saw over 23,000 pageviews and strong social media engagement. It provided an effective way to promote OSRAM's products and brand online to the 22,000 attendees and beyond.