The document discusses behavior change communication and information, education, and communication (IEC) approaches in public health. It notes that the goal of health education is to change people's harmful health practices and reinforce good ones. IEC attempts to change a target audience's behavior regarding a specific problem within a set time. It also discusses strategies for effective IEC, including increasing access to and quality of health services, combining interpersonal communication with mass media, improving community health worker performance, and gaining community support. The document lists different media channels that can be used like print, television, radio, and social media.

1. (or)
Behavior Change
Communication
- Md Moinuddin
Lecture in family welfare
Dep't of community medicine

2. The aim of health education
into bring about a change in
health behavior of the people in
such a manner that the harmful
health practices given up and
good one’s are reinforced.

3. IEC in an approach which
attempts to change or set of
behavior in a target
audience regarding a
specific problem in a
predefined period of time.

4.  Increase reach of health services.
 Improve quality of services.
 Make supervision move oriented
towards problem solving.
 Combine IPC & mass media approach
 Improve performance level through
continuous action with ANON/ASHAS

5.  Cost effective
 Client oriented
 Permanent driven
 Changes attitude, created awareness
 Feedback mechanism

6.  IEC is successful its is planned with
comprehensive strategy.
 Gain knowledge & incorporate
community tradition
 Everything can’t be changed at once
and focus on relevancy

7.  Support from Community leaders.
 Involve target audience.
 Rapport with like minded NGO’s.
 Interaction between health workers and clients.
 Anticipate trouble and plan accordingly.
 Monitoring or Evacuation

8.  Print Media
 Mass Media
 Television
 Radio
 Internet
 Social Media
 Folk Media

9. Thank You
- Md Moinuddin
Lecture in family welfare
Dep't of community medicine