The document emphasizes the importance of managing data as a critical resource for organizations, highlighting that data quality issues can lead to ineffective decision-making and increased remediation costs. It outlines best practices for data management, including starting with key information domains and implementing governance and accountability. Successful companies manage their data effectively, resulting in accurate information and intelligent decisions.

1. ATTENTION
DATA i
(“Data Management for Dummies”)
Dmitry Kovalchuk

2. Your company
depends on resources

3. You plan resources

4. You plan resources
You pull resources

5. You plan resources
You pull resources
You store resources

6. You plan resources
You pull resources
You store resources
You utilize resources

7. You manage your
resources to be
effective

8. You manage finances

9. You manage people

10. You manage inventories

11. You manage time

12. Why don’t you
manage
your data?

13. Data is not a
trivial resource

14. Data volumes grow much
faster than your other resources
V
About 40% a year
$
t

15. Perhaps your data is…
no longer timely

16. Perhaps your data is…
no longer timely
hard to access

17. Perhaps your data is…
no longer timely
hard to access
poor quality

18. Perhaps your data is…
no longer timely
hard to access
poor quality
incomplete

19. I hope
you are
aware of this
problem

20. Why do you
put up with it?

21. Imagine that your other
resources…

22. are no longer timely

23. are hard to access

24. are poor quality

25. are incomplete

26. Of course you can
take steps
to avoid these problems

27. ATTENTION
if you don’t manage data
it can become a
cancer…

28. It can be invisible - you
might not know about it

29. It penetrates everywhere

30. It harms you from the
inside

31. You get inaccurate reports

32. You make bad decisions

33. You spend more and more
on remediation

34. You become ineffective

35. But I have
good news for you

36. Hundreds of companies
have avoided this
bad situation

37. They know one secret

38. They manage their data
like other resources

39. Their data is always…
in the right time
and place

40. Their data is always…
in the right time
and place
the right volume

41. Their data is always…
in the right time
and place
the right volume
the right quality

42. Their information is
accurate

43. Their information is
accurate
They make
intelligent decisions

44. Their information is
accurate
They make
intelligent decisions
They trust their
decisions

45. They are successful

46. Do you want to be like
them?

47. It is NOT simple:
Manage Your Data

48. Best practices to get you
started

49. Start with the most
important information –
Master Data
materials sites customers
products services
equipment
suppliers employees
assets partners

50. Start small – choose
one data domain
CRM DWH
ERP Other
Customer
Master Data
such as Customer Master Data

51. Big
Metadata data Transactiona
l data
Enterprise
Reference Information Unstructured
data data
Other data
Master data
Think Big – move towards
Enterprise Information
Management

52. Responsibilities
Accountability
Procedures
Processes
Standards
Policies
Metrics
Roles
Stable Data Governance

53. Implement prescriptive
technologies

54. Measure the quality of
data and business
benefits

55. All this leads to:

56. Your data is a usable,
trustworthy resource

57. Thank you for attention
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