Virtual Events for Universities and Employers

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Virtual Events for Universities and Employers

  1. 1. VIRTUAL EVENTS FORUNIVERSITIES ANDEMPLOYERSstudent & alumni engagement redefined
  2. 2. WHO IS BRAZEN AND WHO AM I?1. Great content: Through ourblog, Brazen Life, we’re asubstantive thought leader inthe careers space.2. Powerful platform: We’re allabout engagement andfacilitating conversations thatlead to enhanced brands,bigger pipelines and betterhires.Ashley HoffmanVice PresidentMarketing + StrategicPartnerships
  3. 3. WHY ARE YOU HERE?PROVIDING VALUE TOSTUDENTS ANDALUMNI IS ALL ABOUTCREATINGENGAGEMENT
  4. 4. POLL: WHAT TOOLPRODUCES THEHIGHESTENGAGEMENTAMONG YOURSTUDENTS?
  5. 5. Career Fairs Student/AlumniNetworkingOFFLINE EVENTS ARE A GREAT ENGAGEMENTTOOL, BUT THEY DON’T ALLOW YOU TO REACHEVERY STUDENT, THEY CAN BE EXPENSIVE, ANDTHEY ARE NOT SCALABLEInfo SessionsLunch and DinnerEvents
  6. 6. Multi-tasking is a way of life.Typing is better than handwriting.And, your students and alumni areonline...but you know this!
  7. 7. SO WHAT ABOUTONLINEENGAGEMENT?
  8. 8. Web 1.0: Your Website!Great Content, But Static: Newsletter-type content.Resources. Evergreen content.
  9. 9. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACTON UNIVERSITY RECRUITING AND STUDENTENGAGEMENT
  10. 10. BUT SOCIAL MEDIA CAN STILL BE A BROADCAST- ONE TO HUNDREDS, THOUSANDS, ORMILLIONS. IT’S NOT THE TYPE OFCONVERSATION WE ALL KNOW IS MOSTVALUABLE: LIVE, AND ONE-TO-ONE.
  11. 11. Webinars and LinkedIn:Getting ThereSome live conversation, but not one-to-one.Some one-to-one conversation, but not live.
  12. 12. But Live and One-To-One is HowStudents and Alumni Are ConnectingWhen They Want to Have aConversation.Facebook Chat. Gchat. Texting.
  13. 13. TRUE ENGAGEMENTCREATE AN ONLINE EXPERIENCE THAT ALLOWSALUMNI, STUDENTS AND EMPLOYERS TO ENGAGEONE-ON-ONE IN AN EASY AND EFFICIENT WAY
  14. 14. EventWE COMBINE THE INTIMACYOF LIVE-CHAT WITH THEURGENCY OF A VIRTUAL EVENT
  15. 15. WE USE MATCHING TECHNOLOGY TO MANAGESIMULTANEOUS ONE-ON-ONE CONVERSATIONSIN ONE EVENT
  16. 16. Old School Ain’t So CoolSTUDENTS WANT A GENUINE EXPERIENCE THATMIRRORS FACEBOOK AND LINKEDIN, NOT SECONDLIFE. THEY ALSO DON’T WANT TO DROWN INGROUP CHATS.
  17. 17. UM, HOW DO I DOTHAT?
  18. 18. We work withyour school orcompany tocreate a seriesof virtual eventsbased on yourengagementgoalsStep 1
  19. 19. Attendees registervia a customizedRSVP form. Youchoose whatquestions are asked(graduation year,major, etc.) anddecide how oursystem will usethose answers tocreate qualityconnectionsStep 2
  20. 20. Participantsmake themselvesavailable toconnect withother attendeesand browseevent informationStep 3
  21. 21. When twoattendeesare available,the platformconnectsthem in aone-on-onechat.Step 4Resumecan beviewedduringchatEachconversationis timedKey participant informationis available during chatText-basedconversations formaximum efficiencyPenn State Alumni Association
  22. 22. After each chat, participants rate theconversation and take notes for easy follow-upStep 5Penn State Alumni Association
  23. 23. Participants usetheir dashboardto track andfollow up withtheir connections-- just likeswappingbusiness cardsand taking notes,but all online!Step 6
  24. 24. Networking EventsConnect students with the best andbrightest alumni from your university, orget to know students in a more informalsetting. Students can find internships, jobs,introductions and mentorship opportunitiesVirtual Career Fairs*Large scale or boutique virtual career fairscan connect students in real-time withemployers. A great compliment to yourexisting in-person career fair engagement.Resume ReviewStaff your event with career centeremployees, alumni, student volunteers andoutside experts. When students connectwith an expert they will have 5 to 15minutes to ask questions and have theirresume critiqued in real-timeDevelopmentInvite your alumni to chat with staff,students, other alumni and yourdevelopment team from the comfort oftheir office or home. After the event,follow up via phone or emailPost Webinar ChatSend students to a post-webinar chatwhere they can connect with the webinarpresenter and other attendees to discussand debate the topic of the dayVirtual MeetupsCompliment your in-person meet-ups thatare happening across the country withvirtual meetups that allow alumni fromcoast-to-coast, and even worldwide, to chatin real-timeCross-Major CollaborationFacilitate exciting new projects throughcross-major collaboration. For examplecreate new businesses by matching studentsin engineering with students in the businessschoolCareer CoachingStaff your event with professional careercoaches or accomplished alumni to answerstudent questions, and coach them on bestpractices in applying for jobs, interviewing,and moreVIRTUAL EVENTS CAN BE USED FOR A VARIETY OFSTUDENT AND ALUMNI ENGAGEMENT APPLICATIONSOpen House EventsStudents can connect directly withemployers at custom open house eventsthat showcase the breadth of a company’scareer opportunities.
  25. 25. WHAT’S THE VALUE?-Dissolve geographic boundaries - reach students anywhere-Increase number of engagement opportunities-Lower cost compared to in-person-Brand enhancer-Engage students and alumni early in the process-Great metrics - all tracked and all already online
  26. 26. CASE STUDIES
  27. 27. - Students fromdozens of schoolsacross the country- Recruitedeveryone frominterns toengineering grads- Leveraged 10+members of theirteamRaytheonValue: Increase time “on campus.” Hire for all positions.Engage early. Leverage broader team and on-campusrelationships.
  28. 28. - Successfulevents once permonth- Promote viaLinkedIn Group- Industry-basedconnectionsGWValue: Engage LinkedIn Group. Createconnections across state and country lines. Alumnifrom all years.-100 Alumni-19 States-7 Countries-Grad Years:1963-2016!
  29. 29. - 25+ Employers-300+ Students- Employers hiringin PAPennStateValue: Niche career fair. Engage smalleremployers. Create quality and targetedconnections.
  30. 30. Question foryou:HOW CAN WEHELP YOU?Questions for us?
  31. 31. Student & AlumniEngagement RedefinedContactAshley Hoffmanashley@brazencareerist.comGinny Manochaginny@brazencareerist.comStop by ourbooth atNACE! #502

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