This document summarizes apps available on the Informatica Marketplace that can accelerate ROI and boost productivity for data integration projects. It provides an overview of the marketplace and highlights example apps that address common challenges in areas like data profiling, mapping, testing, deployment, and monitoring. The document demonstrates how these apps can help automate repetitive tasks, enforce coding standards, and reduce project timelines.

1. Accelerate ROI with Apps
from Informatica
Marketplace
Presented by Scott Geffre
Vice President, Marketplace
June, 2014

2. Safe Harbor
The information being provided today is for informational purposes only. The
development, release and timing of any Informatica product or functionality
described today remain at the sole discretion of Informatica and should not be
relied upon in making a purchasing decision. Statements made today are
based on currently available information, which is subject to change. Such
statements should not be relied upon as a representation, warranty
or commitment to deliver specific products or functionality in the future.

3. What is a Marketplace?

4. The Informatica Marketplace
A Data Integration Ecosystem
Partners Consumers
Developers
Informatica
• Software, Services Vendors
• Strengthen Partnership
• Generate Awareness
• Discover Solutions
• Evaluate Products
• Request Ideas
• Administrators
• Architects
• Data Analysts
• Contribute, Collaborate
• Enable Customers
• Engage & Interact
• Identify Whitespace

5. Key Statistics
1,200+ Apps
100,000+ Community
15,000+ Monthly
Downloads
Members

6. Free vs. Purchasable Product Categories
Data Integration
67%
DQ
5%
MDM
5%
Cloud
16%
Other
7%
Marketplace Apps
745
460
Free / Trial
Apps
Purchasable
Apps

7. Marketplace Apps
Data Integration
Mappings, Utilities, Connectors,
Code Testing and Deployment,
Monitoring, Job Scheduling
Data Quality
Rules & Reference Data, Health
Check, Accelerators, Services
Cloud
Connectors, Templates, Data
Loaders, Plugins, Process
Automation, Services

8. Key Marketplace Features
A trusted community resource
• Robust Solution Information

9. Key Marketplace Features
A trusted community resource
• Ratings / Reviews
• Select solutions based on community feedback

10. Marketplace Seal of Approval
Review of functional specifications
Assessment of architecture and
workflow
Validation of use cases
Product availability and system
requirement checks
Black box, stability, stress, and
performance testing
Installation and deployment
procedures
Evaluation of supporting
documentation

11. Data Migration
Project Walkthrough
Example Apps to Speed Productivity

12. Velocity Data Migration Methodology
Data Profiling Validation
Rules
Quality
Scorecards
Target
Location
Legacy
Staging
Acquire Convert Load
Exception
Processing
Audit / Lineage
Mainframe
Relational
Flat Files
Applications
Pre-Load
Staging Packaged Apps
Big Data
Cloud Apps

13. Project Stages and Typical Challenges
Analyze Build Test Operate
Analyst Architect Developer Administrator
Unknown Data Types
Multiple Formats
Missing Values
Invalid Entries
Developer
Lack of Automation
Repetitive Mappings
Coding Standards
Manual Review
Incomplete visibility
Extensive Time
Code Migration
Manual Monitoring
Outage Prevention

14. Free Informatica Data Integration Tools
On the ground or in the Cloud
 automate the loading and extraction of data
 advanced scheduling to automate complex
multistep integrations
 powerful enterprise functionality such as
fine-grained access controls, delegated
administration
 automates the back-up of data of cloud-based
PowerCenter
Express
 No coding, easy-to-use graphical design and
development.
 full range of data transformations.
 Workflow tools to create complex, multi-step
transformations.
 Mid-stream data viewer to test and understand
the impact of transformations at every step.
 The connectivity you need to connect to:
relational databases, flatfiles, ODBC, JDBC,
XML, social media sources, Web services and
unstructured data.
applications to on-premise databases,
or files
 easily configure advanced integrations with
point-and-click user interface

15. Data Profiling Using PowerCenter Express

16. Mapping with Stage Mapping Generator

17. DBMetaData

18. Standardize string using User Defined
Functions

19. Validate SSN using User Defined functions

20. Demo – Add-ons for
Mappings

21. Standardize and Validate Country

22. Identify Suspect Names

23. Perform Source to Target Code Translation

24. Capture Exceptions

25. Load Audit Info

26. Final Mapping

27. Check coding standards with ICC Tool

28. PowerCenter Deployment Group
Control File Builder

29. Parameter File Engine

30. XML Analyzer

31. Job Scheduling – Skybot Trial

32. Project Stages and Typical Challenges
Analyze Build Test Operate
Analyst Architect Developer Administrator
Unknown Data Types
Multiple Formats
Missing Values
Invalid Entries
Developer
Lack of Automation
Repetitive Mappings
Coding Standards
Manual Review
Incomplete Visibility
Extensive Time
Code Migration
Manual Monitoring
PowerCenter Outage Prevention
Express
Mapping, Mapplet
Samples
Stage Mapping
Generator
DB Metadata
ICC Utility
Control File Builder
Parameter File Engine
XML Analyzer
Skybot

33. Automate Editing - Autotype Excel Macro

34. Compare PowerCenter Objects

35. Don’t Build It. Find It.
Over 1,200 apps and services to boost your productivity
• Leverage an Ecosystem of Partners, Developers and
Informatica
• Accelerate Project Delivery Using Trusted, Pre-built
Solutions
• Participate in the Community through Ideation, Contribution
http://marketplace.informatica.com