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Fun factor
By adding “fun” to the
equation government
policy designs become
more effective.
Government policies that apply
humor in campaigns or interven-
tions have been found to be more
memorable, liked, accepted and
shared with others.
Hyperbolic
discounting
The tendency for people
to over-evaluate the now.
Ask people if they would put 30% of their current
salary aside to save for their pension today, and 95%
of the people would say ‘NO’. But if you ask people
if they would be willing to put aside 30% of their next
pay raise, 76% of the people would now say now
yes. Policies that incorporate hyperbolic discounting
have a bigger chance in achieving behavioral
change especially in achieving long-term goals.
Default
when provided a default
option people stick with
that option if it is hard to
make a choice.
In an online experiment concerning
donor donations, participants were
more likely to participate in an
organ donation program when the
choice to participate was made the
default choice.
Salience
A stimulus that stands out
from the rest.
Tax offices in the US have changed
the position of the signature moving
it from down to up. Research in
Behavioral Economics has shown
that when people have to sign a tax
form first before filling it in, people
are more likely to fill the form in
truthfully.
TAXSignature :
YES
Do you want to be
an organ donor?
NO
Behavioral Insights can be used to improve government policy design by
manipulating the effects of psychological, social, cognitive, and emotional
factors on individual decision-making.
for government
Behavioral Insights
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