Innovation and growth are strategic imperatives for technology companies. In order to respond to a quickly changing environment, win the market share race and seize the advantage of disruptive innovation, technology companies have to be dynamic, fluid and bold. This involves a high degree of risk, which many are willing to take in anticipation of future rewards. To learn more visit: http://www.gcre.joneslanglasallesites.com/en/industries/technology

1. Leading the Charge in Emerging Markets:
Corporate Real Estate Trends
for the Technology Sector
Innovation and growth are strategic imperatives for technology companies. In order to respond to a
quickly changing environment, win the market share race and seize the advantage of disruptive
innovation, technology companies have to be dynamic, fluid and bold. This involves a high degree
of risk, which many are willing to take in anticipation of future rewards.
1. Aggressive growth in emerging markets
BRIC countries as well as CEE and SEA
are top priorities for portfolio expansion
CEE
43%
RUSSIA
36%
CHINA
57%
SEA
% - of technology
companies
expecting increase
in their portfolios
36%
INDIA
51%
CEE - Central and Eastern Europe
BRAZIL
39%
SEA - Southeast Asia
2. Flexible real estate portfolios are required
to support the growth
Senior leadership demands being placed on CRE
(% - Respondents who reported that these demands are increasing)
Demands linked to portfolio
productivity and flexibility
Demands linked to growth
Limiting exposure to
future real estate costs
71%
Increasing the utilization of existing
buildings in the portfolio
66%
Creating on-demand space for the
business, bringing more flexibility
to the leasehold portfolio
64%
74%
Enhancing productivity of the
real estate portfolio
Delivering a
platform for growth
in select markets
Enabling remote or
mobile working
85%
59%
3. Speed of geographic expansion fuelling outsourcing
Technology companies have the most strategic attitude
toward outsourcing among all sectors
(% - Companies where outsourcing represents a strategic relationship)
$
18%
GOVERNMENT
19
%
RETAIL
27
%
26%
ENERGY
CONSUMER
PRODUCTS
29%
30%
OTHER
INDUSTRY
PHARMA/
LIFE SCIENCE
35%
37%
BANKING/ TECHNOLOGY
FINANCIAL
CRE services expected to be fully outsourced
in three years' time
LEASE
ADMINISTRATION
PORTFOLIO AND
FACILITIES MANAGEMENT
TRANSACTIONS
SERVICES
PROJECT MANAGEMENT/
BUILD-OUT/ DESIGN
TECHNOLOGY
PROPERTY
MANAGEMENT
ENERGY AND
SUSTAINABILITY
SERVICES
OTHER SECTORS
4. Challenges associated with portfolio
growth in emerging markets
1. Real estate market transparency issues
2. Lack of CRE professionals to support
international expansion
3. Procurement teams are not
knowledgeable about providing
CRE services in unfamiliar markets
4. Lack of market and portfolio information
Source: Leading the charge in emerging markets
Corporate Real Estate Trends for the technology sector
Jones Lang LaSalle www.jll.com/globalCREtrends
© Jones Lang LaSalle 2014