Irn bru pro forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
The average director earns around $92,000, that’s around $44.34 an hour.
Directors always need to have 3-4 extra batteries.
The top directors use 13 cameras to get all the perfect angles and shots.
Logistics, is the longest directed film running at 857 hours
Female directors only take up 9% of the industry
The oldest film director was born in 1913, working till he was 103
2.6% of directors are under 30
The youngest director is 22 year sold
The highest grossing film directed by victor Fleming is ‘Gone With the Wind’ with a
making of $3,440,000,000
The lowest grossing film directed by John Penney is ‘Zyzzyx Road’, making only $30

Info-graphic Bibliography:
Put your info-graphic bibliography here.
http://work.chron.com/much-money-film-director-
make-7811.html
http://www.desktop-documentaries.com/video-
production-equipment.html
http://filmmakersfans.com/exactly-how-many-
cameras-really-need-to-make-a-movie/
https://en.wikipedia.org/wiki/Logistics_(film)
https://stephenfollows.com/how-old-are-hollywood-
directors/
Lee Grayson. (2013). How much money does a film director
make?. Available: http://work.chron.com/much-money-film-
director-make-7811.html. Last accessed 13/09/17.
anon. (/). Video production equipment and gear check list .
Available: http://www.desktop-documentaries.com/video-
production-equipment.html. Last accessed 13/09/17.
FMF Resource. (2015). Exactly, how many cameras are really needed
to make a movie?. Available: http://filmmakersfans.com/exactly-
how-many-cameras-really-need-to-make-a-movie/. Last accessed
13/09/17.
anon. (2012). Logistics (film). Available:
https://en.wikipedia.org/wiki/Logistics_(film). Last accessed
13/09/17.
anon. (2015). How old are Hollywood directors?. Available:
https://stephenfollows.com/how-old-are-hollywood-directors/.
Last accessed 13/09/17.

Info-graphic:
Put your info-graphic design work here.
10 points:
1-The average director earns around $92,000, that’s around $44.34 an hour.
2-Logistics, is the longest directed film running at 857 hours
3-The oldest film director was born in 1913, working till he was 103
4-The lowest grossing film directed by John Penney is ‘Zyzzyx Road’, making only $30
5-The youngest director is 32 year old, damian chazelle. In 2017 he was the youngest ever director to win
an academy award
6-Directors always need to have 3-4 extra batteries.
7-The top directors use 13 cameras to get all the perfect angles and shots.
8-Female directors only take up 9% of the industry
9-2.6% of directors are under 30
10-The highest grossing film directed by victor Fleming is ‘Gone With the Wind’ with a making of
$3,440,000,000

Research:
Describe how you located, retrieved and stored information:
Located
All of my information that I used on my info graphic was collect off of different sites on the internet. For a lot of my information I used the
links from Wikipedia (for the original site) to get more accurate information.
Retrieved
The information that I received, I had to filter it to find the most important points that are relevant to my project. That means that even
though I have a lot of information I needed to narrow it down to a few key points.
Stored Information
To log my information I used a Harvard referencing software to take down the author, date, location of article etc. I put this on my
PowerPoint so if needed I can get the exact information back.

Client research:
Client: Irn-Bru
Irn-Bru was first launched in 1901, by McCowan’s, this company was originally a water business created by a man called Andrew McCowan. His wife
attempted to create more money by selling toffee from her house window in Stenhousemuir. The sales of the toffee became more popular an successful than
the lemonade and soon became the family income.
Irn-Bru is described to be Scotland's other national drink, after whiskey.
According to http://metro.co.uk Irn-Bru is ranked as one of the UK’s top fizzy drinks.
Due to the company originating from scotland, the majority of sales occur there.
Irn-Bru has hade scotland the only country in the world where coca-cola or another product made by the same brad is not the top selling fizzy drink.
Irn-Bru was originally going to be called “strachans Brew”.
The name was originally supposed to be Iron Brew but proposed branding laws forced Barr’s in July 1946 to alter the name as the drink is not actually
brewed. The new ‘Irn-Bru’ trademark was first registered on Thursday 18th July 1946.
The recipe for IRN-BRU is known by only three people in the world - former Chairman Robin Barr, his daughter Company Secretary and Legal Affairs Manager
Julie Barr; and one other A.G.Barr p.l.c board director whose identity remains confidential.
The secret recipe has been passed down from one generation of the Barr family to another since 1901 when BARR'S IRON BREW (as it was then) was
launched by Robert Barr and his son Andrew Greig Barr.
In May 2007, A.G Barr re-designed the Irn-Bru Can and Bottle Logos.
In April 2016, A.G Barr released the redesigned Irn-Bru Can and Bottle Logos.

Client research:
In the early days of Irn-Bru, a long-running advertising campaign was
undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting
from the 1930s to the early 1970s. Ba-Bru was inspired by the character of
‘Sabu’ in Rudyard Kipling’s book ‘Sabu The Elephant Boy’. Ba-Bru and Sandy
introduced generations of Scots to Barr’s Iron Brew and were the longest
running advertising cartoon characters in history. Along with the comic, a neon
sign featuring Ba-Bru stood outside Glasgow Central Station for many years,
eventually being removed in the late 1970s.
Some of Irn-Bru’s adverts can be quite rude, though this is smart of the company. For example, people will hear about
the brand negative or positive so will be more likely to tell their friends either way. Most of the poster ads made are
based to look older. Though these adverts are seemed harmless and funny by most people, some people did take a
disliking to them.

Client research:
In Irn-Bru’s ad ‘New Fella’
The light-hearted
commercial for Irn Bru
makes it clear that nothing
could be quite as bad as
discovering that the young
man is English. Especially if
he is a walking cliché of
imagined Englishness.
New Fella, IRN-BRU advert 2013
To advertise, Irn-Bru uses
an comedic affect such as
being rude in their ads to
draw peoples attention,
and
make people remember
who they are.
As well as being extremely popular in Scotland it is
Also very popular in Russia

Client research:
Scottish carbonated soft drink
-Referred to as Scotland's other national drink after Scottish
whiskey
-Unique and sometimes controversial adds keep it the top
selling drink in Scotland.
- Sold more than Pepsi and Coke in Scotland and is the third
best selling drink in the UK after Pepsi and Coke, more popular
than Fanta and Dr. Pepper
Irn-Bru is trying to branch out by creating
other irn-bru related products

Market research:
Irn-Bru’s main competition:
• Pepsi
• Sprite
• Coca-Cola

Market research:
The inventor of Pepsi-Cola was a druggist in North Carolina named Caleb Davis Bradham. In 1893,
Bradham began selling “Brad’s Drink” at the soda fountain in his store. The beverage was a mixture of
sugar, water, caramel, lemon oil, nutmeg, kola nuts, and a few other ingredients. Five years later,
Bradham renamed the drink Pepsi Cola because he believed that it helped to stave off indigestion.
The price of sugar increased significantly during the war, and Bradham used the opportunity to buy
more of it, thinking that the price would continue to climb and he would be able to sell for a profit. The
gamble didn’t work out in his favor, and in 1923 Bradham declared bankruptcy. The company was
purchased eight years later by the Loft Candy Company.While competitors were selling 6-ounce bottles
for a nickel during the Great Depression, Pepsi began selling 12-ounce bottles for the same price. Their
profits doubled. They even had a catchy jingle to make sure that consumers never forgot that their
price was right. In the 1970s, an inventor named Nathanial Wyeth developed a bottle made of
polyethylene terephthalate, which was lighter than glass, wouldn’t shatter if dropped, and wouldn’t
contaminate its contents. By 1976, Pepsi was selling the bigger bottles to thirsty consumers
everywhere. There has been over 11 logos for Pepsi in the last 122 years. Pepsi cola was the first
American product to be manufactured, marketed, and sold in the soviet union.
At the 1959 trade exhibition in Moscow, Richard Nixon (who was friends with a Pepsi executive.
Convinced the leader of the Soviet Union, Nikita Khrushchev, to taste the product. Khrushchev and
Pepsi formed a relationship, and in 1972 a deal was signed to get the drinks on store shelves in the
U.S.S.R.

Market research:
Sprite is a company that's been created by Coca-Cola. It is a colorless, caffeine-free, lemon
and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in
West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in
the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.
Bottles of Sprite are usually a transparent green color with a green and yellow label whereas
cans are colored silver, green, blue and aluminum bottles are colored a solid lime green.
Though often confused with Lemonade, Sprite stands in separate class of carbonated soft
drink.
By the 1980s, Sprite had developed a large following among teenagers.
In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S"
lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from
its long running "Obey Your Thirst" to just "Obey" in the United States and was outright
replaced with "Freedom From Thirst" in many countries. This was the decade's first major
shift in advertising themes.
The "Sublymonal" campaign was also used as part of the alternate reality game the Lost
Experience. This also resurrected the "lymon" word.
Sprite redesigned their label in 2009, removing the "S" logo.
In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it
with the sweetener Stevia. This led to the drink containing fewer calories. This soon spread to
Ireland, the UK and the Netherlands in 2013.

Market research:
Coca-Cola is a carbonated found soft drink. It is manufactured by The Coca-Cola Company which is
located Atlanta, Georgia, USA. It is often known in its abbreviated form Coke. It was invented as a
patent medicine by John Pemberton.
In the year 2012, Coca-Cola had teamed with Oligvy and Mather Australia who were advertising
agency partner, to launch their ambitious digital media campaign named ‘Share a Coke’. The campaign
was first launched in Australia in 2012 and the later in Britain in 2013. .The campaign had a variety of
Marketing contained ATL marketing strategies like TV Commercials, BTL strategies like billboards as
well as an element of experimental marketing where customers could custom make their own bottles.
The main success was attributed through the digital platform, wherein each bottle mentioned the
hashtag #shareacoke, in order to pursue users to share bottles with their names on social media.
Objective of ‘Share a Coke’ Campaign:
Coca-Cola had two objectives they wanted to achieve out of the ‘Share a Coke’ campaign.
The first and primary objective was to increase their sales as it was the summer period in Australia.
The second objective was engaging with its customers by talking to them.
They wanted this campaign to create a platform where people won’t just consume the product but
moreover love the brand
Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both
lust after the pool boy in its latest ad.
It’s one of four new spots for “Taste the Feeling,” Coca-Cola’s global campaign that launched in 2016
as part of its “One Brand” strategy, which unites advertising for Coca-Cola, Coke Zero, Diet Coke and
Coca-Cola Light, and Coca-Cola Life.
In “Pool Boy,” the siblings stare out the window longingly at the handsome young man cleaning their
pool. They both race outside, nearly tripping over each other, to offer him a Coke, only to find that
someone else in the family has already beaten them to it.

Market research:
0%
5%
10%
15%
20%
25%
30%
Irn-Bru Sprite Coca-Cola Pepsi
This graph here shows the difference in day
to day sales for Irn-Bru and its competitors.

Audience research:
Irn-Bru mostly targets the younger generation,
specifically male teenagers. The drinkers of Irn-Bru are
less likely to agree with politics at the moment.

Audience research:
Because Irn-Bru is traditionally Scottish, their adverts cater to Scottish people specifically. Irn-Bru target audience is mainly
males between 16-24+, so most of their adverts do cater to that specific age range. It

Audience research: Most people like fizzy drinks.
Everyone had heard of Irn-Bru.
The majority like Irn-Bru.
The majority like Irn-Bru.
Most people would recommend Irn-
Bru to a family member .
The gender divide was pretty
even between male and
female, with only a few people
saying ‘other’.

Audience research:
Overall my survey said that though most people have seen and/or viewed Irn-Bru adverts, they are most likely to purchase a
can of Coca-Cola instead. This survey concluded that Irn-Bru is one the minority's when it comes to fizzy drinks. Out of this
survey I think that ads for Irn-Bru should be more gender neutral, cater to all ages and maybe be a little bit less rude
especially if they are been shown during family TV time (4pm-9pm).
Most people said that Irn-Bru adverts
does not really make them want to buy
the drink.
The majority of people would pick
Coca-Cola above any other fizzy drinks.
Everyone had seen an Irn-Bru advert,
the majority saw it on TV or Radio.

Interview
What about Irn-Bru don’t you like, why?
The bright orange colour because it’s doesn’t look appealing.
Would you recommend Irn-Bru to people you know, why?
Yes because it tastes nice.
Would you say Irn-Bru is/ isn't your favorite drink, why?
It isn’t my favourite drink because there are other drink which taste better and have a more
appealing look, for example Fanta and Coca-Cola.

Interview
What about Irn-Bru don’t you like, why?
 what I don’t like about Irn-Bru is the fact that it’s fizzy, I’m not a fan of any fizzy drink, but I
would recommend they change a few things, eg the colour scheme and the way they approach
making adverts as they have caused some controversy and some of them I just don’t find funny.
Would you recommend Irn-Bru to people you know, why?
I don’t think I would because I don’t like it so I couldn’t give them a good review on it or really
recommend it any way.
Would you say Irn-Bru is/ isn't your favorite drink, why?
I would say Irn- Bru isn’t my favorite drink

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
http://www.dafont.com/celtic-garamond-2nd.font
http://www.1001fonts.com/new-and-fresh-fonts.html?page=2&items=10
http://www.dafont.com/celtic-md.font
http://www.1001fonts.com/hodor-font.html

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The final group idea was that a squirrel was going to drink the Irn-Bru and
become super strong, with the slogan “They may take our nut, but they'll
never take our Irn-Bru!!

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

Planning Docs (TV Advert):
We went to the museum gardens to film
our squirrel part, which to our surprise
actually worked.

Planning Docs (Advergame):

Planning Docs (Print Advert):
I ended up choosing my original idea out of the
three because I thought the idea was simple, yet
funny.

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru pro forma

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