Infographic creation
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Samantha Hill conducted research and design work from April to June to create an infographic for communications employees. The infographic aimed to illustrate what makes effective and ineffective copy through easy to understand visuals. Her work involved background research on engagement tactics, read rates, and good infographic design. She is evaluating the ongoing project and found the opportunity to be creative and apply her research skills rewarding.
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Project name, description, and purpose
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Use SMART Goal language and descriptors
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Description of the current state of the organization as it relates to the project.
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Work plan schedule (include timeline + milestones + tasks)
Thursday – 9-3
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doing research, review the competition, information overview, Identify ways to reach the alumni staff, and research on what resource is available for promoting the events.
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Milestones to be met and metrics used to measure success.
1: putting information together and organize the past data of the events.
2: Identify how to contact the alumni, and resource from each school and each audience.
3: get the participation goal
4: creating a marketing plan
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Stakeholder engagement, communications or knowledge on working abroad – who c...Association for Project Management
Stakeholder engagement, communications or knowledge on working abroad – who cares? workshop
Communication stream, facilitated by Andrew Bell, Jayne James and Ann Pilkington
Thursday 16 November 2017
APM People Specific Interest Group (People SIG)
Intro To Grant Writing: Thinking Outside of the "Financial" Box
This document provides guidance on writing effective grant proposals in 3 main sections:
1) It outlines best practices for grant writing such as following directions, knowing your audience, and being concise.
2) It asks questions to consider when planning a project such as who it will impact and how you will ensure it can be completed on time.
3) It reviews the typical components of a grant proposal including a cover letter, proposal summary, objectives, evaluation plan, and budget.
A picture is worth a thousand words_Mathilda Eloff
This document discusses ways to improve how market research data and insights are communicated to clients. It argues that current methods, like lengthy PowerPoint presentations full of tables and charts, are not effective at engaging clients and helping them understand and act on the insights. The document advocates using more visuals, graphics, and storytelling to make research findings more interesting, memorable and actionable for clients. It also discusses how different people process information visually versus auditorily and suggests presentations should cater to both styles to better connect with all audience members.
Assignment 2 Universal Manufacturing Corporation is located in .docx
Assignment 2:
Universal Manufacturing Corporation is located in an Eastern Canadian city of 500,000 people. At 6,000 employees, it is one of the largest employers in the country, and the company has been at its present location for the past 50 years. Despite this record, management believes that the company does not have a strong identity and lacks visibility in the community.
The director of public relations has been asked to prepare a new public relations plan for the coming fiscal year. She recommends that the company first conduct research to determine exactly what its image is in the community. You need some hard data on which to base a community-relations campaign with the appropriate core messages directed to various segments of the community.
If you were the public relations director, what kind of secondary research would you do?
What qualitative and quantitative research would you recommend?
The following list of questions will help determine how much research is required before you can develop an effective strategy:
• What is the problem?
• What kind of information is needed?
• How will the results of the research be used?
• What specific public(s) should be researched?
• Should the research be done in-house or should an outside consultant be hired?
• How will the research data be analyzed, reported or applied?
• How soon will the results be needed?
• How much will the research cost?
You will also be expected to adhere to effective essay writing guidelines. Grading will be based on the following components:
Subject Matter: (10)
• Key elements of assignments covered
• Content is comprehensive/accurate/persuasive
• Displays an understanding of the importance of research in Public Relations
• Major points supported by specific details/examples
• Research is adequate/timely
• Writer has gone beyond textbook for resources
ORGANIZATION (5 points)
• The introduction provides a sufficient background on the topic and previews major points
• Central theme/purpose is immediately clear
• Structure is clear, logical, and easy to follow
• Subsequent sections develop/support the central theme
• Conclusion/recommendations follow logically from the body of the paper
Style/Mechanics (5 points)
Format
• Citations/reference page follow guidelines (APA)
• Properly cites ideas/info from other sources
• Paper is laid out effectively--uses, heading and other reader-friendly tools
• Paper is neat/shows attention to detail
Grammar/Punctuation/Spelling
• Rules of grammar, usage, punctuation are followed
• Spelling is correct
Readability/Style
• Sentences are complete, clear, and concise
• Sentences are well-constructed with consistently strong, varied structure
• Transitions between sentences/paragraphs/sections help maintain the flow of thought
• Words used are precise and unambiguous
Length: 4-5 Pages double spaced
.
Fmp proposal
Tom Tufano-Lister proposes creating KopOnline, a Liverpool FC website and podcast. He will use WordPress for the website and Photoshop for graphics. The website will provide news and his articles. A Twitter account will promote it. The podcast will upload to YouTube. Research will cover design, journalism, and podcast theories to understand conventions and make work successful. He will create a development diary to evaluate strengths, weaknesses, and improvements throughout the process. The goal is to pursue a career in journalism using experience from this project.
L3 cmpt y2 evaluation template (2)
This document provides an evaluation template for a Year Two creative media production project. It includes sections for an overview of the project, what attracted the student to the theme, research conducted and how it informed the project, the project outcome, personal reflections on the experience, collaboration, feelings upon completion, evaluation of good and bad points, challenges faced, rating the final piece, successful elements, and how it appeals to the target audience.
Portfolio Lindsey van der Lans
Lindsey van der Lans is a UX researcher and designer who is passionate about using technology and research-based methods to enhance human potential and optimize work processes. She has a Master's degree in Applied Cognitive Psychology and has worked on various projects involving user research, interaction design, and concept development. Her goal is to create products that have a positive impact on people's lives.
A.-Planning-and-WPS-Office - Empowerment Technology.pptx
Planning and conceptualizing are important first steps for developing an ICT project. This involves conceptualizing the project, researching available data, setting deadlines and assigning tasks, finding hosting, creating a site map, listing applications needed, and considering funding. A concept paper is also created to convince potential funders of the project purpose, description, budget, and contact information. The development, release and promotion, and maintenance phases involve creating website content, promoting the released site, and responding to feedback to improve the site. Researching audience demographics and interests is crucial to engage them. Infographics are a visual way to summarize information and there are steps to outline goals, collect and visualize data, design layout, and add style.
Establishing a Digital Presence - A Primer for Students
Slides from a talk given to graduate students at the University of Memphis Department of Anthropology on November 18th, 2015.
Similar to Infographic creation (20)
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
Infographics for Nonprofits - Forefront Member Breakfast Series
Infographics for Nonprofits - Forefront Member Breakfast Series
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012
LM555 ID UNIT BIG6LESSON INFOGRAPHICS LINEAR EQUATIONS
LM555 ID UNIT BIG6LESSON INFOGRAPHICS LINEAR EQUATIONS
Stakeholder engagement, communications or knowledge on working abroad – who c...
Stakeholder engagement, communications or knowledge on working abroad – who c...
Intro To Grant Writing: Thinking Outside of the "Financial" Box
Intro To Grant Writing: Thinking Outside of the "Financial" Box
A picture is worth a thousand words_Mathilda Eloff
A picture is worth a thousand words_Mathilda Eloff
Assignment 2 Universal Manufacturing Corporation is located in .docx
Assignment 2 Universal Manufacturing Corporation is located in .docx
A.-Planning-and-WPS-Office - Empowerment Technology.pptx
A.-Planning-and-WPS-Office - Empowerment Technology.pptx
Establishing a Digital Presence - A Primer for Students
Establishing a Digital Presence - A Primer for Students
More from Samantha Hill
The EU and the US
While the EU and US have historically dominated global climate governance, new powers are increasingly shaping the global agenda on this issue. China's large greenhouse gas emissions and recent climate agreement with the US demonstrates how it can replace the EU-US partnership. Brazil also showed its influence by refusing to sign a deforestation pledge without being included in negotiations. Multinational companies and non-state actors additionally shape the agenda through lobbying, public pressure campaigns, and swaying consumer demand. As climate change respects no borders, truly global cooperation will be essential to effectively address this pressing, worldwide challenge.
Dissertation
This dissertation examines whether increasing women's rights leads to secularization in the Middle East by analyzing case studies of Turkey and Iran. It begins by discussing theories of secularization and differences between Sunni and Shia Islam. The author uses both secular and Islamic feminist perspectives to understand how women's rights policies have been construed. In Turkey, a Sunni-majority secular state, and Iran, which transitioned from secular to Islamic governance, the author argues that advancing women's rights has not necessarily led to secularization. Religion has been used as a tool to enforce state policies and patriarchy rather than indicate religious or non-religious aims. The increasing interpretation of sacred texts by women has allowed them to combat patriarchy and advocate for
Final - Religion in Iran is primarily a vehicle to express opposition against...
Religion in Iran has often been used to oppose Western imperialism. After the 1953 CIA-backed coup that reinstated the Shah, Ayatollah Khomeini and other religious leaders used their influence and networks of mosques to speak out against the Shah's regime and its Western-leaning secularization policies. The 1979 Iranian Revolution that established the Islamic Republic combined religious and anti-Western sentiment, opposing the Shah's rule as a puppet of the West. Since then, Iran has supported international Islamic resistance groups opposing Western influence in the region as part of its revolutionary brand of political Islam. However, Iran has also cooperated with the West against shared threats like Al-Qaeda, showing religion is not purely defensive but can
Data analytics
The document summarizes a data analytics project to analyze engagement with internal emails and articles sent by the Global Consumer Healthcare team. On a weekly basis, the author pulls data from Adobe Marketing Cloud on published articles from the previous week and emails. Metrics like popularity, visual appeal, and traction are analyzed. Insights are presented back to the internal engagement team at their weekly "Big Kahuna Burger" meeting to help tailor their approach and correctly target audiences. Through this project, the author has gained insights into their own writing and presenting skills.
crisis management reporting
Samantha Hill conducts research and analysis on crisis topics when they are identified at GSK. She searches online news and social media to identify trends, audiences, and information sources regarding the crisis. Samantha displays her research in an easy to understand format and provides updates every few hours. Her ad hoc reports provide useful information to GSK employees and leadership teams during times of crisis management.
customer and competitor analysis
Samantha Hill conducted research and analysis on GSK customers and competitors from January to March 2014 to produce materials for a presentation. She sourced information on parliamentary mentions of key customers and competitors, searched customer websites for relevant corporate responsibility documents and values, and identified parallels between GSK and competitor values. Samantha produced a one-slide summary of customer mission statements, purposes and values, and searched news sites for customer and competitor mentions. This work was developed into a full PowerPoint presentation sent to GSK's GAPPA team.
Communications planning
This document provides a communications plan for promoting the Human Performance Lab (HPL) internally to GSK employees in Great Britain and Ireland. The plan involved running a competition for two employees to compete in a triathlon alongside athletes who work with HPL, as well as Q&A sessions and a Yammer strategy to share information about HPL's research. The competition was successful with almost 40 entries. Evaluation activities include further promoting HPL's relevance and gathering interest in visiting HPL through an upcoming employee event.
Newsletter
This document outlines a monthly newsletter project for GSK communications employees. It discusses researching latest healthcare, technology, and social media trends to write inspiring articles. Photos are sourced and edited in Photoshop to accompany articles. Content is uploaded and tagged, and a newsletter email is created with hyperlinks. The newsletter is sent to employees and has proven popular for bringing outside information in. Read rates of sample articles are provided, and positive feedback from employees is included, with a request to share content.
Brand promotion
The document summarizes a project to promote GSK brands internally through monthly materials. Key details:
- The assistant project managed the creation of compelling content including images and facts about selected brands to educate GSK's global employees.
- Materials were designed to raise awareness of GSK's brand portfolio, bridge gaps between teams, and create interest in new launches.
- Tactics included researching brands, sourcing materials from teams, ensuring compliance, designing posters, and measuring success through downloads and feedback.
- Evaluation found a 40% audience uptake, positive feedback, and successful implementation of materials across sites.
Online articles
This document summarizes a project to write online articles about consumer relations for GSK employees. The goals were to educate employees about the importance of consumer relations and maintain information flow. Key tactics included analyzing consumer reports and social media to find interesting topics, then writing articles and uploading consumer calls to share insights and increase understanding across the company. Feedback was positive and highlighted both confident areas and those needing development.
Photography and Interviewing
This document provides a photography intern's objectives, tactics, reflection, and evaluation for creating a photo essay about GSK's Diwali and Eid event. The intern's goals were to increase participation in the 2014 event and spread enjoyment through interviewing and photographing a diverse range of attendees. Tactics included researching the religions, taking photos and videos, analyzing the content, and uploading a story to the intranet. The reflection noted learning about the religions and importance of diversity and inclusion. The evaluation was that documenting the long-running event showed the activities enjoyed by GSK staff.
Website design
The document outlines Samantha Hill's objective to update the existing Listening Lab website to increase engagement, educate more GSK employees, and increase the number of reports run. Through research, Samantha identified key questions to answer and provided design suggestions and images. The updated website is in its final stages and Samantha enjoyed learning about website design and features that engage audiences.
Proof reading
This document outlines a proofreading role for Consumer Healthcare Leadership Team (CHLT) reports. The proofreader reads and analyzes monthly reports to highlight anomalies, mistakes, and unclear communication before reports are sent to CHLT and other employees. Over time, the proofreader has expanded their role from simply critiquing reports to also offering suggestions for improvement to make reports more engaging each month.
The Listening Lab
The document summarizes the work of managing and presenting GSK's Listening Lab reports and installations from June 2013 to June 2014. Key tactics included arranging initial calls and questionnaires to understand client needs, overseeing analyst reports, and ensuring client satisfaction. The goal was to have listening labs in every market by June 2014 and increase the number of reports run in 2014 compared to 2013. The reflection notes the project has grown, consumer call insights have been added, and plans are in place to increase demand for the service in 2014.
Working events
Samantha Hill worked on several GSK events from June 2013 to June 2014, gaining experience in project management, research, presentation, and organization. The events included the Shopper Science Lab launch, GSK IMPACT Awards, and Annual General Meeting. She reflected that each event pushed her out of her comfort zone in different ways and helped her communication and problem-solving skills. The SSL launch promoted a new research facility to GSK employees. The IMPACT Awards recognized charities for improving public health. Samantha helped guide people and ensure a charity she supported arrived on schedule. At the AGM, she presented nutrition brands to shareholders and helped prepare goodie bags.
Introduction
This document lists a variety of skills and areas of interest including writing skills for newsletters and articles, photography and interviewing, website design, oral health research, proofreading, creative brand promotion, crisis management reporting, infographic research and design, data analytics, communications planning, and analyzing customers and competitors.
More from Samantha Hill (16)
Final - Religion in Iran is primarily a vehicle to express opposition against...
Final - Religion in Iran is primarily a vehicle to express opposition against...
Infographic creation
- 1. SamanthaHill Q Infographic: Research& Design Type of work: Research and Design Date: April 1st- June 20th Audience targeted: Communications employees Strategy: To produce an infographic detailing pitfalls of a bad piece of copy and what makes a great piece of copy Objective: To understand what makes a bad and a great article/ email and display this in a way that is easy to understand Involvement: To carry out background research and come up with ideas for the infographic Tactics: To leverage information gathered in the internal data analytics meeting To research what makes a good article, if images make a difference to the read rate, how to get people to read your whole email/ article, how to engage with your audience and if we are going about this the right way To research what makes a good infographic and come up with ideas as to how this could look To work with the GSK design team to put together a design idea Answering questions posed to me at the beginning of the project; what passes the ‘so what’ test? How important is getting to the point quickly? Are headlines and short copy important? Do good quality images make a difference? How can we generate conversations? When is the optimum time to send out an email/ article Evaluation: This project is still ongoing but the initial stages are looking very good. Reflection: I really enjoyed this project because it allowed me to be creative and try out new things. It also gave me the chance to put my research skills to use in a proactive and engaging way