The digital content market in Western Europe is projected to see a significant increase in carrier billing revenues, expected to grow five-fold from 2014 to 2019. Carrier billing caters to a wider user base, including unbanked consumers and those hesitant to use credit cards, and shows higher conversion rates for small transactions. Additionally, 75% of European users prefer carrier billing as a payment option for digital content when available.

1. WESTERN EUROPEAN DIGITAL CONTENT MARKET
CARRIER BILLING SET TO EXPLODE
Digital content revenues monetised through
carrier billing in Western Europe (in € billion)
of all Western European
digital content will be monetized
through carrier billing.
(2019)
(2014)
8%
x3
CARRIER BILLING IS EXPECTED TO INCREASE
FIVE-FOLD BETWEEN 2014 & 2019
THE VENDORS' BENEFITS
Multi-screen payment option
Carrier billing allows the billing content
purchased on devices other than the smartphone,
such as tablets, desktops and smart TVs.
Wider and diverse user base
Carrier billing enable payment to unbanked
consumers, to consumers who are reluctant
to divulge credit card details on line.
Higher conversion rates & transaction values
than credit cards for small value transactions
(less than 10 euros).
FIRST
TRANSACTION
CREDIT CARD
(N=100)
10-12%
Convert
20-25%
Convert
2-3%
70%
Convert
80-88%
Convert
56-62%
SECOND
TRANSACTION
CONVERSION RATE
(2+TRANSACTIONS)
CARRIER BILLING
(N=100)
40%
CAGR 2014-2019
(2014)
(2019)
€1.639
x5.4
€8.865
HiPay Mobile offers mobile payment in more than 85 countries.
www.hipaymobile.com
Source : Juniper Research & DIMOCO White Paper: ”The Future of Carrier Billing In Europe” (2015)
Note : carrier billing is definied as the “payment for goods or services by means of the customer’s mobile
payment plan, either with the monthly phone bill (for contract customers) or as debit from prepaid credit.”
THE CONSUMER POINT OF VIEW :
CARRIER BILLING IS THE USER-PREFERRED
PAYMENT OPTION FOR BILLING DIGITAL CONTENT
of European users prefer
carrier billing if the payment
option is available in digital
content storefronts.
75%
CARRIER BILLING IS AN ESSENTIAL
ADDITIONAL PAYMENT METHOD