Teachers will present a learning-by-action course where participants are required to be active participants. The program includes multi-disciplinary coursework, case studies, individual research, team projects, and experiental learning, providing you with valuable knowledge and skills to advance your career as manager/coach.

1. Johan Cruijff: “You can only see it when you get it”
In sports and in industry we are all faced with the challenge of coaching diverse teams.
Whatever the team, in the years ahead that challenge will only increase. Regardless
whether we work internationally or never leave our home country. The business, the
sports talent and the clubs we coach are multi cultural and we cannot lead, teach, coach,
manage and motivate them in one standard way.
Do you know how to coach or manage diverse teams in business and sports? And what
kind of influence you have on others?
MANAGE DIVERSE SPORT AND BUSINESS TEAMS
According to Johan Cruijff good leaders get the best out of themselves and their
environment. So gaining insight and skill into managing and coaching across cultures is
important for us as coaches and managers, for our company, our club, and most of all for
the talented employees/athletes we wish to nourish. We believe there is no greater waste
than the waste of talent. Whatever the game or business.
Experts from the international business sector as Tom Fadrhonc and Huib Wursten of
Itim International provide you with up to date knowledge on manage and coach business
teams and related areas. Sports professionals as Joost de Wit (Director Football Club
Vitesse) give you insight and skill into managing sport teams. The teachers will ensure
that there is always a connection between sports and industry.
OBJECTIVES
Understand the essence of culture and how it affects who we are and interact.
Know your own cultural values, the values of the business and sports employee you
coach and manage and the values of the club and company environment.
Help the player/employee of any culture so as far as she/he wants.
Understand which coaching and management methods are effective and which are
ineffective or counterproductive for each culture.
Be able to recognize different types of groups and know how to assess and act
accordingly.
Create the most encouraging surrounding for the player/employee, e.e. Family,
school, friends.
Develop a club and company culture that is optimal for personal development.
METHODOLOGY
Teachers will present a learning-by-action course where participants are required to be
active participants. The program includes multi-disciplinary coursework, case studies,
individual research, team projects, and experiental learning, providing you with valuable
knowledge and skills to advance your career as manager/coach.
NETWORK
When you study with us, you will join an
international family of managers, coaches
and professors, who willingly and openly
share their expertise and experiences.
INTERESTED?
If you would like to receive more
information about this program, please
contact Fenna Zijp at:
fennazijp@cruyffinstitute.org
or via +31 (0)20 305 3383.
LOCATION
Johan Cruyff Institute
Laan der Hesperiden 118
1076 DX Amsterdam
AIMED AT
- Business leaders
- Managers
- Coaches
In sports and in industry.
COURSE FEE
€ 1.750 excl. VAT.
DURATION
The Module consist of 8 lessons of 3
hours each. The 24-hours Module starts
on 30 October, 2014.
LANGUAGE
English.
NUMBER OF PARTICIPANTS
The Module will only take place with a
minimum of 12 participants.
REQUIREMENTS
A minimum of 3 years working experience
as a manager/coach.
CERTIFICATE
Participants who successfully complete
the program are awarded the Module
“Sport & Managing Cultural Diversity”
certificate acknowledge by the Johan
Cruyff Institute.
ITIM INTERNATIONAL
Our mission is to enable our clients to
use culture as a strategic asset. As more
people work in other countries, as more
companies operate in the service industry,
the impact of culture becomes only larger.
Our niche expertise and our sophisticated
range of services and products will enable
our clients to transform culture from a
hindering factor into an enabling factor.
Accredited by the International As-sociation
for Continuing Education
and Training (IACET).
Module Sport & Managing
Cultural Diversity