Influencer Marketing with Andy Crestodina — the Plan, the Pitch, the Project

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These slides were presented during the SEMrush webinar "The Plan. The Pitch. The Project". You can view the recording here: https://www.semrush.com/webinars/the-plan-the-pitch-the-project/

Marketing

@crestodina
“It’s not what you know.
It’s who you know.”

@crestodina
“It’s what you know AND
It’s who you know.”

@crestodina
knowledge + networking
= success

@crestodina
1. Live events
2. Degree programs
3. Books
4. Blogs, media
5. Videos, podcasts
Knowledge Sources Networking Opportunities
1. Live events
2. Degree programs
3. Networking events
4. Social media
5. Introductions

@crestodina
What’s a Mastermind Group?
“A mastermind group is a peer-to-peer mentoring concept used
to help members solve their problems with input and advice
from the other group members.”
Source: Wikipedia

Every mind needs friendly contact with other minds,
for food of expansion and growth.
Napoleon Hill
Author, Think and Grow Rich

@crestodina
Types of Mastermind Groups
1. Virtual or Face-toFace
2. Hot Seat, Turn-taking
3. Paid groups run by coaches (Vistage)

@crestodina
Social media is the
world’s greatest phone book

There are two kinds of people on the internet
Creators
Contributors
and “lurkers”

Who makes content?
• Journalists
• Authors
• Podcasters
• Academic Researchers
• Event Producers
And of course...
• Bloggers and blog editors

1. Confidentiality
2. All must agree on new members or guests
3. Notify the group if you can’t make it
4. Two no-shows and you’re out!
Rules and Guidelines

1. Organizer manages invitations
2. Monthly call, Hangout or Skype
3. Organizer takes notes and sends follow up
4. Indefinite or finite duration?
5. Confidential or invite guests?
Agenda and Structure

1. What are you doing that we can promote?
2. What are you writing that we can collaborate on?
3. What are you doing to be more productive?
4. Do I know anyone that you want to meet?
Content marketing mastermind agenda

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Under30 Social Media

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原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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1. @crestodina “It’s not what you know. It’s who you know.”

2. @crestodina “It’s what you know AND It’s who you know.”

3. @crestodina knowledge + networking = success

4. @crestodina 1. Live events 2. Degree programs 3. Books 4. Blogs, media 5. Videos, podcasts Knowledge Sources Networking Opportunities 1. Live events 2. Degree programs 3. Networking events 4. Social media 5. Introductions

5. @crestodina 1. Live events 2. Degree programs 3. Books 4. Blogs, media 5. Videos, podcasts Knowledge Sources Networking Opportunities 1. Live events 2. Degree programs 3. Networking events 4. Social media 5. Introductions Mastermind Groups

6. @crestodina What’s a Mastermind Group? “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members.” Source: Wikipedia

7. @crestodina

8. Every mind needs friendly contact with other minds, for food of expansion and growth. Napoleon Hill Author, Think and Grow Rich

9. @crestodina Types of Mastermind Groups 1. Virtual or Face-toFace 2. Hot Seat, Turn-taking 3. Paid groups run by coaches (Vistage)

10. @crestodina Who to invite

11. @crestodina

12. @crestodina Social media is the world’s greatest phone book

13. There are two kinds of people on the internet Creators Contributors and “lurkers”

14.

15. Who makes content? • Journalists • Authors • Podcasters • Academic Researchers • Event Producers And of course... • Bloggers and blog editors

16. There are two types of social media

17. There are two types of social media

18. There are two types of social media

19. @crestodina The Lure of Exclusivity

20. @crestodina

21. @crestodina

22. @crestodina

23. @crestodina

24. @crestodina Commitment and Ground Rules

25. 1. Confidentiality 2. All must agree on new members or guests 3. Notify the group if you can’t make it 4. Two no-shows and you’re out! Rules and Guidelines

26. @crestodina Structure

27. 1. Organizer manages invitations 2. Monthly call, Hangout or Skype 3. Organizer takes notes and sends follow up 4. Indefinite or finite duration? 5. Confidential or invite guests? Agenda and Structure

28. @crestodina Sample Agenda

29. 1. What are you doing that we can promote? 2. What are you writing that we can collaborate on? 3. What are you doing to be more productive? 4. Do I know anyone that you want to meet? Content marketing mastermind agenda

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