Every aspiration, every step, Life Time empowers people of all ages and abilities to live an active and sustainable healthy way of life by offering best-in-class people, places and programs.
Passive Income System 2.0 Digital: Effortless Earnings
INFLUENCE RESEARCH
1. Survey Completed January 26, 2016. Conducted Independently by Research One Inc. 1
Members visit for an hour and a half on every
swipe and frequent 1-3 times per week.
FROM RESEARCH, WE’VE LEARNED
MEMBERS TRUST OUR EMPLOYEES
Extremely
Trusting
Very Trusting
Neutral
90%
of members are
extremely or very
trusting of influencer
recommendations
THE MORE OFTEN MEMBERS WORK OUT, THE MORE
INFLUENTIAL THE RECOMMENDATION
2. 97%
97%
97%
95%
94%
94%
89%
Food/Nutrition
Beverages
Athletic Apparel
Athletic Shoes
Sports…
Sports…
Health/Beauty
Influential Not Influential
Member Influence When Recommending A Category
97%
97%
96%
95%
95%
91%
Brands of Food
Brands of Beverage
Brands of Apparel
Brands of Sports Equipment
Brands of Sports Electronics
Brands of Health/Beauty
Influential Not Influential
2
Member Influence When Recommending A Specific Brand
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
CREDENTIALS CARRY CREDIBILITY
AREAS OF EXPERTISE
3. 3
63%
of those members have acted
on the recommendation from
the Life Time influencer by
purchasing the product and/or
specific brand
92%
of Life Time influencers hear back that
their recommendation led to an action
or further analysis from the member.
Every
Time
Very Often
On
Occasion
Seldom/
Never
65%
of influencers are
often asked for a
specific product
and/or brand
recommendation
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
INFLUENCE = ACTION
DRIVING AWARENESS INCREASES CONSIDERATION
4. Extremely
Likely
More Likely
Likely
4
WHERE THE RESEARCH GETS INTERESTING FOR YOU
OUR PARTNERS ARE TOP-OF-MIND
✚ 59%
of members indicated they have asked
an influencer for a recommendation of a
SPECIFIC BRAND PROMOTED
BY LIFE TIME.
72% of influencers are more likely to recommend brands
THAT PARTNER with Life Time vs. those that do not.
Survey Completed January 26, 2016. Conducted Independently by Research One Inc.
5. 5
MEMBER PURCHASE POWER
THE RIGHT MESSAGE AT THE RIGHT TIME TO THE RIGHT MEMBERS
2014 - Prototype Estimate - Source: GfK MRI weighted to Population (000) - Base: All
Annual Athletic Shoes Purchased:
$368,573,000
Annual Health & Beauty Products
Purchased:
$234,500,000
Annual Apparel Purchased:
$481,414,000