Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Food and Beverage trends in China and ASEAN markets by Innova Market Insights

1,511 views

Published on

ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging

Published in: Food
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Food and Beverage trends in China and ASEAN markets by Innova Market Insights

  1. 1. China Health trends April 2016
  2. 2. www.innovadatabase.com Global trends affecting the region
  3. 3. 19.7% 38.5% 16.9% 14.9% 4.7% 21.6% 41.3% 18.8% 14.1% 6.3% ASEAN Australia USA West Europe China Share (%) of food & beverages launches with no additives/preservatives claim 2014 2015* 3 ASEAN moving ahead of Europe and North America • In comparison with China, the ASEAN countries showed a much higher share of product launch activity with no additives/preservatives claims. • The ASEAN market is moving even ahead of the US and Western Europe. *YTD= January - October
  4. 4. ...and no artificial additives 4 74% 97% 89% 94% 80% 90% 73% 96% 88% 94% 78% 94% 73% 94% 89% 89% 74% 90% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Australia Indonesia Malaysia Philippines Thailand China %ofrespondents When shopping for foods, how important are the next statements? (2014) (Answer: important, very important, extremely important) No artificial colors No artificial flavors No artificial sweeteners • People find it important to look for foods with no additives claims. • Artificial colors, flavors and sweeteners are met with the same concern. Source: Health Focus International
  5. 5. 71% 83% 65% 79% 81% 65% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Australia Indonesia Malaysia Philippines Thailand China %ofrespondents It is important on a food ingredient label that most of the ingredients are things I recognize and would use at home. (2014 ) (Answer: agree, strongly agree) 5 People want ingredients they recognize • In all selected countries, the majority of consumers found it important in product choice to recognize the ingredients. Source: Health Focus International
  6. 6. www.innovadatabase.com More in store for protein and fiber
  7. 7. Consumption of protein is increasing 7 21% 45% 30% 38% 25% 18% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Australia Indonesia Malaysia Philippines Thailand China %ofrespondents Have you increased or decreased your consumption of the following ingredient in the past 2 years? Answer: increased (2014) Protein • Many consumers in the regions said to have increased their consumption of protein during the last two years. • Comparing ASEAN countries with Australia and China, this development is stronger. Source: Health Focus International
  8. 8. Protein: recommended for all consumers Vegetarians Sufficient protein intake Sporters Building muscle mass & recovery Dieters Satiety Seniors Maintaining muscle mass
  9. 9. International and local brands put protein front of pack • While international brands launch protein milk drinks, local brands in Asia address it next to calcium claims. 9
  10. 10. Increase in consumption of fiber 10 26% 33% 34% 23% 41% 34% 31% 6% 27% 15% 16% 26% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Australia Indonesia Malaysia Philippines Thailand China %ofrespondents Have you increased or decreased your consumption of the following ingredient in the past 2 years? Answer: increased (2014) Fiber Whole grains • In contrast with Australia, ASEAN countries showed more consumers said to have increased fiber consumption more than wholegrain consumption. Source: Health Focus International
  11. 11. www.innovadatabase.com Sugar reduction 11
  12. 12. Australia and Americas lead in reduced calorie NPD • Australia, Latin America and North America stand out when it comes to claims being used on products around reduced sugar, fat and calories or carbs. 12 8.0% 5.9% 22.4% 7.2% 16.1% 6.0% 20.1% 12.1% 11.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Africa Asia Australasia East Europe Latin America Middle East North America West Europe Global %OFTOTALLAUNCHES % of product launches by region with low, no or reduced calorie/fat/sugar claims
  13. 13. Holistic approach for a healthier lifestyle • Most consumers agree that leading a healthy lifestyle is more important than following a specific diet. 13 51% 42% 18% 34% 19% 54% 37% 16% 29% 13% 80% 83% 58% 81% 81% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Brazil China Germany Russia United Kingdom Which statement describes your attitude the best? I am confused about the food choices I have to make to lose weight I believe supplements can help me when I am trying to lose weight Living a healthy lifestyle is more important than following a specific diet
  14. 14. www.innovadatabase.com Healthy aging 14
  15. 15. Consumer believes in role of food for future health 15 34% 60% 65% 58% 53% 35% 0% 10% 20% 30% 40% 50% 60% 70% Australia Indonesia Malaysia Philippines Thailand China %ofrespondents I believe certain foods and beverages can actually help slow the process of aging (selected answer) (2014) • More than half of the consumers in ASEAN countries believe that certain foods and beverages are really able to slow the process of aging. Source: Health Focus International
  16. 16. Only in Asia the real age is put on the product 16 High calcium nutritional milk formula with vanilla flavor for aged people (51 years up). Good for the heart. Enriched with EPA and DHA. With omega-3. With essential fatty acids. Same age group Younger age group
  17. 17. Digestive health is on-trend in China • Mainly in the dairy yogurt category, claims on probiotics in relation to digestive health are on trend. • Other emerging health claims in China are added vitamins/minerals, fiber and protein. 17 0 50 100 150 200 250 300 350 400 450 500 2011 2012 2013 2014 2015 Numberoflaunchestracked Indexed:2011=100 On-trend health claims among food & beverage product launches tracked Indexed - China Digestive/Gut Health Vitamin/Mineral Fortified High/Source of Fibre High/Source of Protein

×