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Good Morning. True Consumer Engagement at Retail Beyond the Health Headline: Brian Levy, Chief Operating Officer
1  Health & Wellness Evolution 2  Retail Dynamics 3  Keys to Success
Health & wellness is evolving.
Was:   Compartmentalized Is:   Integrated Becoming:   Personalized
Was:   Prescriptive Is:   Collaborative Becoming:   Consumer-Driven
Was:   Treatment-Focused Is:   Prevention-Focused Becoming:   Holistic
Was:   Unearned Authority Is:   Earned Authority Becoming:   Community Authority
1  Personalized 2  Consumer-Driven 3  Holistic 4  Community Authority
1  Compartmentalized 2  Prescriptive 3  Treatment-Focused 4  Unearned Authority
Retail is the battleground.
59% of brand choices are made in-store 85% of consumers say in-store factors are more influential 77% of consumers say in-store health & nutrition information is important
Health Influencers  Consumers Retailers Manufacturers Retail  Dynamic
Food companies are actively driving these changes.
How do you compete (and win) in this environment?
1  Go beyond the health headline
 
1  Go beyond the health headline 2  Collaborate
Health Influencers Consumers Manufacturers Retailers
1  Go beyond the health headline 2  Collaborate 3  Connect wherever
 
1  Go beyond the health headline 2  Collaborate 3  Connect wherever
Thank you. Questions? [email_address]

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OTC National Presentation

  • 1. Good Morning. True Consumer Engagement at Retail Beyond the Health Headline: Brian Levy, Chief Operating Officer
  • 2. 1 Health & Wellness Evolution 2 Retail Dynamics 3 Keys to Success
  • 3. Health & wellness is evolving.
  • 4. Was: Compartmentalized Is: Integrated Becoming: Personalized
  • 5. Was: Prescriptive Is: Collaborative Becoming: Consumer-Driven
  • 6. Was: Treatment-Focused Is: Prevention-Focused Becoming: Holistic
  • 7. Was: Unearned Authority Is: Earned Authority Becoming: Community Authority
  • 8. 1 Personalized 2 Consumer-Driven 3 Holistic 4 Community Authority
  • 9. 1 Compartmentalized 2 Prescriptive 3 Treatment-Focused 4 Unearned Authority
  • 10. Retail is the battleground.
  • 11. 59% of brand choices are made in-store 85% of consumers say in-store factors are more influential 77% of consumers say in-store health & nutrition information is important
  • 12. Health Influencers Consumers Retailers Manufacturers Retail Dynamic
  • 13. Food companies are actively driving these changes.
  • 14. How do you compete (and win) in this environment?
  • 15. 1 Go beyond the health headline
  • 16.  
  • 17. 1 Go beyond the health headline 2 Collaborate
  • 18. Health Influencers Consumers Manufacturers Retailers
  • 19. 1 Go beyond the health headline 2 Collaborate 3 Connect wherever
  • 20.  
  • 21. 1 Go beyond the health headline 2 Collaborate 3 Connect wherever
  • 22. Thank you. Questions? [email_address]