The document discusses the role of social media in politics. It notes that social media platforms like Facebook, Twitter, and YouTube have become important mediums for political communication and organizing campaigns. Recent political movements in India like Anna Hazare's anti-corruption movement effectively utilized social media to spread their message and gain widespread support. The document also provides statistics on social media and internet usage in India, noting the growing number of online and socially active users. It encourages effective use of social media by political parties and leaders.

1. Vichar Goshthi
Role of Social Media in Politics

2. Welcome Note

3. Why we all are here
To Know
• What is communication?
• Modern day mediums available to
communicate effectively.
• What wonders can effective communication
do?
• How the party can use the services of Samvad
Prakosht at various levels.

4. Lets Communicate ..
• To let your Target Audience know what you
have to say.
• To let the people/parties concerned know
what’s your take on relevant issues.
• To let the people within and outside the party
tow the line decided by top brass.

5. Mediums available to you..
• The different mediums available to you are :
• Social Media
• Word of Mouth ( Tea Stall Discussions )
• Forums like RWAs, Clubs
• Taking part in debates on Media channels
• And in your own capacity any mediums like
newspapers, magazines,blogs,e-letters etc.

6. Lets talk about Social Media
• Thanks to the internet we have today a new
medium called Social Media.
• In form of Facebook, Twitter, Orkut, Flickr etc
we have independent and free social mediums
• The party is very much active on these
mediums through dedicated forums.

7. Contd..
• Party’s official page on
Bhartiya Janta Party
• Samvad Cell’s official page on
BJP Samvad Cell Delhi Pradesh
• Samvad Cell’s official handle on
@bjpsamvad

8. Use of Social Media in other Medias
• Through Social media make yourself heard on
different forums.
• The debate forums are open to showcase your
views.
• These reflect a clearer view of the mood of
the nation.

11. Social Media..behind many modern
day revolutions
• Revolution in Egypt..lead to the end of
dictatorship.
• Revolution in other middle east countries.
• The ‘Yes We Can’ campaign of Barack Obama
• and the best e.g for us is the Anna’s campaign
for Lokpal.

12. Yes he could
• On Election Day in Nov’08 Barack Obama had :
1,15,000 followers on Twitter.
24,01,386 fans on Facebook.
• In Jan’09 he had almost doubled his fan following
Over 40 L Facebook fans.
Over 2.5 L followers on twitter

13. How the Anna campaign
Revolutionized
• Thanks to Social Media, the Anna’s campaign
has brought down Govt. on its knees ( twice
atleast ).
• The movement spread like a chain reaction on
social networking sites like Facebook and
Twitter.
• Brought in the immediate support the
movement required.

14. Anna ..contd.
• Where the electronic and print media failed
, Social Media excelled.
• Became a backbone of support for the Jan
Lokpal movement.
• And How? The messages from Anna and team
spread like fire in a span of couple of hours.
• Groups and pages dedicated to the movement
were formed immediately.

15. Images and link to India Against
Corruption pages
• IAC’s official page on
India Against Corruption
• Twitter Handle
@janlokpal

16. How we used Social Media?

17. Rashtriya Ekta Yatra
• Organized by Bhartiya Janta Yuva Morcha
• Took a pledge to unfurl the tri-color at Lal
Chowk, Srinagar.
• The Samvad Cell,Delhi Pradesh took an active
part in managing the control room of Yatra.
• Sh.Atul Mukhi and Sh.Khemchand Sharma
from the core group represented us.

18. Jan Chetna Yatra

19. Jan Chetna Yatra
• Organized by Bhartiya Janta Party.
• Advani Ji took the pledge to tour the nation
and make people aware of issues like Black
money and corruption.
• The Samvad Cell,Delhi Pradesh took an active
part in managing the control room of yatra.
• Sh.Naviin Goel and Sh.Rishi Kalia from the
core group represented us..

20. JCY contd…
• Yatra’s official website made and maintained
by Samvad Cell.
www.janchetnayatra.in
• Through blogs and live twitter feeds, people
shared their views with us.
• A special feature ‘Write to Advani Ji’ was
launched on the website.

21. JCY’s official video
• Link to the video.

22. Some interesting facts and stats
• Globally 100 million new accounts were made
on twitter in 2010.
• 250 million new facebook users in 2010.
• 2 billion videos being watched daily on
youtube.
• A total of 25 billion tweets were sent on
twitter in 2010.
*source : Facebook, Twitter and Google official documents

23. and what’s the story here?
• 100 million internet users in India.
• 6.2 million of claimed users and 5 million
active users of internet are in Delhi.
• That means almost 1/3rd of Delhi uses
internet actively.

24. Population of internet users

25. Its not only for the Sec A now.

26. Youth (18-35) still lead the lot.

27. All stats and facts quoted here are taken from
the following source :
• Google
• Internet & Mobile Association of India
( IAMAI)
• Indian Marketing Research Bureau. (IMRB)

28. Will we be Sibal’ed ?

31. And they admit they flawed
• Union Law Minister admitted last month that
they were caught ‘unaware’ by the huge
following Anna had on Social Media
We didn’t know

32. Make the best use of it
• Self regulate in order to use social media.