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IndustryConf 2014: You May Be Right
The document discusses various cognitive biases that affect product design and decision-making, emphasizing how these biases, like confirmation bias and negativity bias, influence perceptions and actions. It encourages individuals to seek understanding and insights rather than ignore conflicting information. Additionally, it highlights the importance of recognizing these biases to improve collaboration and decision-making processes.
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IndustryConf 2014: You May Be Right
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- 2. You May BeRight Cognitive bias + product design
- 4. WHICH FEATURES HOW DOTHEY FEEL WHAT IS THE SCOPE HOW DO THEY WORK IN WHAT ORDER WHO BUILDS THEM WHEN DO THEY SHIP
- 6. Prefrontal cortex LIMBIc SYSTEM (Notrational) LIZARD STUFF (REALLY noT)
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- 9. the bias TIMONI WESTINDUSTRY 2014 Confirmation Bias You are so wrong I’m not even going to listen to you anymore.
- 10. There are more AmericanIndians alive today than there were when Columbus arrived… Does this sound like a record of genocide?
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- 13. REMEMBER: TIMONI WEST INDUSTRY2014 if you don’t agree with something, learn more about it. Don’t ignore it.
- 14. the bias TIMONI WESTINDUSTRY 2014 Cognitive Dissonance I had a good reason for doing that. Let me figure out what it was.
- 15. It was adubious compromise Someone got confused and implemented the wrong thing Somebody argued until we gave in
- 16. REMEMBER: TIMONI WEST INDUSTRY2014 It’s hard to remember exactly why you decide to do something. Take good notes.
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- 19. the bias TIMONI WESTINDUSTRY 2014 Halo Effect I like you. I bet you’re really smart, too.
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- 23. ANONYMOUS IDEA SUBMISSIONS PRESENTDATA TWO WAYS PRESENT SOMEONE ELSE’S IDEA WRITE OPINIONS IN ADVANCE
- 24. FORGET THE SOURCE REPLACETHE SOURCE
- 25. I am thebest coworker ever
- 26. REMEMBER: TIMONI WEST INDUSTRY2014 You are constantly influenced by not only what you hear and see, but the order in which you see it, and the way it’s presented.
- 27. the bias TIMONI WESTINDUSTRY 2014 Observational What’s the deal with this song? Why do I keep hearing it so much lately?
- 30. The definition of insanityis doing the same thing over and over and expecting different results.
- 31. REMEMBER: TIMONI WEST INDUSTRY2014 Things that seem familiar also seem more dependable, whether they are or not.
- 32. the bias TIMONI WESTINDUSTRY 2014 Social Proof I’m going along with this because you guys already thought it through ...right?
- 37. REMEMBER: TIMONI WEST INDUSTRY2014 it’s always worth asking why things are done a certain way if they seem odd or confusing.
- 38. the bias TIMONI WESTINDUSTRY 2014 Negativity Bias seriously, if you can’t say something nice, don’t say anything at all.
- 43. He that has oncedone you a kindness will be more ready to do you another, than he whom you yourself have obliged.
- 44. the bias TIMONI WESTINDUSTRY 2014 Cognitive Dissonance I had a good reason for doing that. Let me figure out what it was.
- 46. REMEMBER: TIMONI WEST INDUSTRY2014 Negativity bias means we react to negative things sometimes more strongly than we should. There are ways to fix the fallout.
- 47. the bias TIMONI WESTINDUSTRY 2014 Bias Blind Spot Yes, you too.
- 49. REMEMBER: TIMONI WEST INDUSTRY2014 We’re all in this together.
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