The document discusses efforts by the South African Macadamia industry organization SAMAC to improve productivity and nut quality in the South African macadamia industry. SAMAC provides extension services to farmers and conducts research on topics like irrigation management, canopy management, nutrition, pest and disease control, new cultivars, small-scale farmer support, kernel shelf-life, on-farm drying and storage facilities, pest management, and registration of new pesticides. The industry faces ongoing challenges to further improve nut and kernel quality for local and export markets, increase farm yields, address shortages of researchers and funding, theft, and increasing input costs.