The document analyzes the luxury vehicle market, including its total market size, over a century of history, and larger target clientele of affluent buyers. It examines purchasing patterns, market share of brands, demographics of buyers, levels of brand loyalty compared to other industries, the impact of economic cycles, and marketing outlets like television, print, and celebrity endorsements. Key threats and new luxury models like the K900 Equus are also discussed.

1. Industry Analysis
Aslan Maleki
Miles Colwell
Sara Kim
Chad Robertson
Luxury Vehicles

2. Automotive Market

3. Luxury Vehicles

4. Total Market Size

5. Age of Market
Century of History
Bigger Target Client
Foreign and Euro Dominated

6. Purchasing Patterns

7. Market Share of Brands

8. Who Can be Behind the Wheel?

9. Demographics

10. Brand Loyalty vs. Industry Average

11. Brand Loyalty vs. Industry Average

12. Even in Times of Need

13. Changes in the Overall Market

14. Leasing

15. Stages of Cycle

16. Threats
K900 Equus

17. Domestic vs. Foreign

18. Outlets of Marketing
Internet
Television
Print
Radio
Expo/Shows

19. Celebrity Endorsements

20. Range Rover – Daniel Craig

21. Purchasing Operations