Can a well-established company that has been around for over a hundred years be lean? Danny Setiawan, Lead UX for mobile at The Economist discusses how we apply the lean methodology to our product development process.
This document evaluates several journals for use in assignments. It finds that the most academic and authoritative sources available are the Business ethics: a European review journal, which is peer-reviewed and accessible via York St John's subscription, and the Journal of economics and political economy, which is an open access academic journal freely available online. The Economist and Management today magazines and the Travel trade gazette publication are also reviewed but deemed less suitable for assignments due to being current affairs sources or requiring subscriptions for full access.
The document outlines key events in the evolution of the global financial crisis from 1997 to 2008. It lists months and years that saw developments like the Asian financial crisis in 1997, the housing market peak in the United States in 2004, and the bankruptcy of Lehman Brothers in September 2008, marking major points in the unfolding crisis over more than a decade.
The document summarizes the brand positioning and value proposition of The Economist newspaper. It discusses how The Economist started as a weekly commercial newspaper in 1843 and became one of the first publications to invest in brand building through market research and differentiated advertising campaigns. The Economist targets an audience of intellectually curious global professionals and positions itself as an independent analyst providing clear reporting and analysis on world affairs. While it faces challenges of maintaining exclusivity and competing with free online resources, The Economist continues to build its brand through various pricing promotions and channels to appeal to its target readership.
insights and practical steps to improve UX contribution in Agile environment based on my experience of implementing User-Centered Design for The Economist mobile team.
This marketing campaign summary outlines objectives, target audiences, and recommendations across various media channels for The Economist brand. The key objectives are to increase brand awareness, drive traffic to their website and generate impressions. The target audience is intellectually curious individuals ages 25-44 in New York and San Francisco making $75K+. Recommendations include digital display, mobile, and social media ads targeting this audience, as well as print ads, direct marketing including email, and tie-in promotions with partners like TED Talks.
Can a well-established company that has been around for over a hundred years be lean? Danny Setiawan, Lead UX for mobile at The Economist discusses how we apply the lean methodology to our product development process.
This document evaluates several journals for use in assignments. It finds that the most academic and authoritative sources available are the Business ethics: a European review journal, which is peer-reviewed and accessible via York St John's subscription, and the Journal of economics and political economy, which is an open access academic journal freely available online. The Economist and Management today magazines and the Travel trade gazette publication are also reviewed but deemed less suitable for assignments due to being current affairs sources or requiring subscriptions for full access.
The document outlines key events in the evolution of the global financial crisis from 1997 to 2008. It lists months and years that saw developments like the Asian financial crisis in 1997, the housing market peak in the United States in 2004, and the bankruptcy of Lehman Brothers in September 2008, marking major points in the unfolding crisis over more than a decade.
The document summarizes the brand positioning and value proposition of The Economist newspaper. It discusses how The Economist started as a weekly commercial newspaper in 1843 and became one of the first publications to invest in brand building through market research and differentiated advertising campaigns. The Economist targets an audience of intellectually curious global professionals and positions itself as an independent analyst providing clear reporting and analysis on world affairs. While it faces challenges of maintaining exclusivity and competing with free online resources, The Economist continues to build its brand through various pricing promotions and channels to appeal to its target readership.
insights and practical steps to improve UX contribution in Agile environment based on my experience of implementing User-Centered Design for The Economist mobile team.
This marketing campaign summary outlines objectives, target audiences, and recommendations across various media channels for The Economist brand. The key objectives are to increase brand awareness, drive traffic to their website and generate impressions. The target audience is intellectually curious individuals ages 25-44 in New York and San Francisco making $75K+. Recommendations include digital display, mobile, and social media ads targeting this audience, as well as print ads, direct marketing including email, and tie-in promotions with partners like TED Talks.
MobileCalc - Technology We Can All TrustAslan Maleki
This document proposes a monitoring system for smart devices in classrooms to generate trust in technology and reduce education costs. It discusses problems with distrust of smart devices in classrooms currently and proposes a solution of monitoring devices to bring the real world into the classroom. It outlines the market of over 20 million college students, potential business models and revenue streams, competitive advantages over hardware and software competitors, and initial financial projections showing potential for $8.5 million in revenue over two years with 850,000 users. Next steps proposed include adding a developer, creating an initial proof of concept, getting consumer feedback, and potential exit strategies like a buyout.
The document analyzes the luxury vehicle market, including its total market size, over a century of history, and larger target clientele of affluent buyers. It examines purchasing patterns, market share of brands, demographics of buyers, levels of brand loyalty compared to other industries, the impact of economic cycles, and marketing outlets like television, print, and celebrity endorsements. Key threats and new luxury models like the K900 Equus are also discussed.
This document outlines the history of a company from 1865 to 2014 through key events, starting with a paper mill in 1865 and expanding to include a rubber factory in 1898, a tire company in 1965, an electronics division in 1966, the introduction of mobile products in 1992, and an unspecified evolution by 2014.
This presentation was made for the purpose of asking for a loan from First Fidelity Bank in Oklahoma as a partner of the First Fidelity Integrated Business Core Program in the Michael F. Price College of Business.
Samsung Group is a South Korean multinational conglomerate founded in 1938 with over 427,000 employees worldwide. The Samsung Galaxy Gear is Samsung's first smartwatch, featuring a 1.63" screen, Bluetooth 4.0 connectivity, 1.9MP camera, and compatibility with Samsung Galaxy smartphones for calls and notifications. At $179.99, the Gear faces competition from the Pebble and Sony Smartwatch 2, but aims to stand out with its camera and stainless steel design.
2013 International Space Apps Challenge - Hitch a Ride to Mars - Oklahoma to ...Aslan Maleki
Everything in the world emits radioactive waves. Our project will be specifically meant to measure atmospheric radiation from Mars. Through radiation, we can measure temperature, climate, and its effects on other satellites that would orbit Mars. The CubeSat will be located an altitude away from the surface and measure the amount of radiation being emitted from the surface into the atmosphere. Our CubeSat will have a gyroscope to orient itself towards the planet so that the measurements are consistently measured.
The document discusses experiments measuring the stability of dispersions containing multi-walled carbon nanotubes (MWNTs) and different combinations of dispersant polymers over time. Three experiments tested different primary and secondary polymers - PVP and HEC-10 in experiment 1, PVP and gum arabic in experiment 2, and gum arabic and HEC-10 in experiment 3. Stability was quantified using turbidity and UV-Vis measurements, and all dispersions remained stable for two weeks. Preparation of xanthan gum dispersions was also discussed. The conclusions were that UV-Vis provided better stability data than turbidity and that temperature had a negligible effect on stability.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
MobileCalc - Technology We Can All TrustAslan Maleki
This document proposes a monitoring system for smart devices in classrooms to generate trust in technology and reduce education costs. It discusses problems with distrust of smart devices in classrooms currently and proposes a solution of monitoring devices to bring the real world into the classroom. It outlines the market of over 20 million college students, potential business models and revenue streams, competitive advantages over hardware and software competitors, and initial financial projections showing potential for $8.5 million in revenue over two years with 850,000 users. Next steps proposed include adding a developer, creating an initial proof of concept, getting consumer feedback, and potential exit strategies like a buyout.
The document analyzes the luxury vehicle market, including its total market size, over a century of history, and larger target clientele of affluent buyers. It examines purchasing patterns, market share of brands, demographics of buyers, levels of brand loyalty compared to other industries, the impact of economic cycles, and marketing outlets like television, print, and celebrity endorsements. Key threats and new luxury models like the K900 Equus are also discussed.
This document outlines the history of a company from 1865 to 2014 through key events, starting with a paper mill in 1865 and expanding to include a rubber factory in 1898, a tire company in 1965, an electronics division in 1966, the introduction of mobile products in 1992, and an unspecified evolution by 2014.
This presentation was made for the purpose of asking for a loan from First Fidelity Bank in Oklahoma as a partner of the First Fidelity Integrated Business Core Program in the Michael F. Price College of Business.
Samsung Group is a South Korean multinational conglomerate founded in 1938 with over 427,000 employees worldwide. The Samsung Galaxy Gear is Samsung's first smartwatch, featuring a 1.63" screen, Bluetooth 4.0 connectivity, 1.9MP camera, and compatibility with Samsung Galaxy smartphones for calls and notifications. At $179.99, the Gear faces competition from the Pebble and Sony Smartwatch 2, but aims to stand out with its camera and stainless steel design.
2013 International Space Apps Challenge - Hitch a Ride to Mars - Oklahoma to ...Aslan Maleki
Everything in the world emits radioactive waves. Our project will be specifically meant to measure atmospheric radiation from Mars. Through radiation, we can measure temperature, climate, and its effects on other satellites that would orbit Mars. The CubeSat will be located an altitude away from the surface and measure the amount of radiation being emitted from the surface into the atmosphere. Our CubeSat will have a gyroscope to orient itself towards the planet so that the measurements are consistently measured.
The document discusses experiments measuring the stability of dispersions containing multi-walled carbon nanotubes (MWNTs) and different combinations of dispersant polymers over time. Three experiments tested different primary and secondary polymers - PVP and HEC-10 in experiment 1, PVP and gum arabic in experiment 2, and gum arabic and HEC-10 in experiment 3. Stability was quantified using turbidity and UV-Vis measurements, and all dispersions remained stable for two weeks. Preparation of xanthan gum dispersions was also discussed. The conclusions were that UV-Vis provided better stability data than turbidity and that temperature had a negligible effect on stability.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast