Using Social Media to Boost Your Luxury Travel Business
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This 45 minute presentation was given to luxury travel advisors and their suppliers at Luxury Travel Advisor's Ultra conference in Chicago on March 24, 2014.
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- Over 50% of the world now has internet access, with Asia making up nearly half of all users. Mobile devices are increasingly how people access the internet.
- People use their devices and the internet for many daily activities like searching for information, communicating, shopping, entertainment and more. Popular search categories include "I want to do" and "I want to know" moments.
- Both positive and negative impacts of technology are discussed, such as increased connectivity but also potential for isolation, addiction, and cybercrime. Overall, technology has become deeply integrated into most consumers' lives.
Social Media Strategy 12 Month Sample Plan
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Technology conference
The document discusses social media and its role in libraries. It defines social media and user generated content. It explains how social media has changed how people interact and communicate. It emphasizes the importance of information literacy and technological literacy in this new digital environment. It discusses concepts like participatory culture, the participation gap, and challenges of transparency and ethics that youth face. It provides statistics on usage of major social media platforms like Facebook, YouTube, and Pinterest. It outlines strategies libraries can take to better utilize social media, such as combining online and in-person events, curating content, and writing succinctly for the web.
McGoran -- Keynote
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
Mobile Marketing Statistics
The document provides statistics on smartphone ownership and usage in the United States. Some key facts include:
- 76.8 million Americans owned smartphones in mid-2011, an 11% increase from the previous period.
- Wealthy individuals under 50 and those with a college degree have higher rates of smartphone adoption.
- Mobile data usage grew 77% in the first half of 2011, with video streaming and file sharing accounting for most data consumption.
- Mobile advertising spending is expected to top $1 billion in 2011 and grow substantially in subsequent years as smartphones continue to rise in popularity.
Compelling Social Media Statistics From 2013
From Facebook to Twitter, Pinterest Google+, Instagram and LinkedIn, Social Media has taken over the internet. Here are some compelling statistics that you should take note of from Social Media eLearning
Hong-Kong Digital Ecosystem by L'Atelier BNP Paribas
Social media, eCommerce, online population, usages : all you want to know about the relationship between these Asian islands and the digital wave
Estudio "Millennials Roundup 2014" by eMarketer
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
How does social media look like in 2014?
What is the view of different social media in 2014? This presentation gives an idea about social media including Facebook, Google +, Instagram, YouTube, Twitter, Tumblr, Flickr, LinkedIn.
Effectively Market Your Events and Your Community
This document discusses strategies for effectively marketing events and communities on social media platforms. It provides statistics on Facebook, Twitter, Pinterest, and Instagram usage and outlines paid advertising options for each. Visual content like photos and videos are emphasized as highly engaging. Scheduling tools for social media posts are also reviewed. The goal is to help attendees identify which social media platforms are best for their specific needs and communities.
Pinterest Social Spotlight
This document discusses how brands can encourage their communities to pin content to grow their business on Pinterest. It provides key Pinterest statistics like 176 million registered users and highlights how top brands engage on the platform. The document outlines winning pinning strategies for brands like sharing behind the scenes content, sparking ideas, and driving traffic. It emphasizes the importance of creating unique, visual content in real-time for Pinterest and things to keep in mind like legal issues, measurement, and top performing brands on the platform.
Digital 2020 Global Infographic
This document presents statistics on global internet, social media, mobile and ecommerce usage in 2020. Some key facts include that there are now 5.19 billion internet users who spend on average 6 hours 43 minutes online per day. The top three social media platforms are Facebook, YouTube, and WhatsApp, and people spend on average 2 hours 24 minutes on social media daily. Ecommerce is also growing, with online shopping up 7% and unique mobile users increasing by 124 million compared to the previous year.
Stone Ward Q412 Digital Trends Presentation
The document provides an overview of digital trends from Q4 2012, including key facts and figures, major trends from 2012, and predictions for 2013. Some key points include: in 2012 mobile device use continued to grow significantly; major events like the Olympics and election drove heavy social media usage; crowdsourcing took off through sites like Kickstarter; and visual content like photos and videos will continue gaining prominence in 2013. Brands are also predicted to shift more to content marketing and mobile optimization as people rely more on smartphones.
Mobile on the Move
This document discusses the growing importance of mobile marketing strategies for businesses. It notes that over half of local smartphone and tablet owners use their devices for search activities monthly. Nearly two-thirds of American adults now own a smartphone, up from one-third in 2011. Mobile devices such as smartphones and tablets account for over 60% of monthly website visits to cleveland.com. The document advocates for mobile website optimization, mobile advertising, audience targeting, and mobile-friendly pages to reach increasingly mobile customers.
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Hong-Kong Digital Ecosystem by L'Atelier BNP Paribas
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原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
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The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
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Social media marketing: strategy, audience targeting, content creation, engagement, paid advertising, analytics, adaptation, relationship building, authenticity, optimization.
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UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
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Using Social Media to Boost Your Luxury Travel Business
- 1. Using Social Media To Boost Your Luxury Travel Business
- 2. Luxury Buyers Are Digitally Savvy Source: Google Think Insights 100% use smartphone, tablet, laptop, desktop 2x more smartphone penetration than general population
- 3. Luxury Buyers Use the Internet for Purchase Decisions 75% conduct research online before purchasing 68% use a search engine in their research Source: Google Think Insights
- 4. 19 Million Affluent Males on the Internet 40% shop online 2x a week or more Spend $30k annually on those online purchases Source: ComScore
- 5. 19 Million Affluent Males on the Internet 55% use Facebook Daily 39% use Google+ Daily Source: ComScore
- 6. Social Adoption Continues to Grow Source: Pew Research Center
- 7. Facebook and Instagram Users Visit More Often Than Other Sites’ Users Source: Pew Research Center
- 9. 47% of Internet Users Share Photos or Video They Found Online
- 10. Millennials Are Redefining Luxury Travel “Instagram-able Experiences” Source: Pew Research Center
- 11. Its 180 million users spend 257 minutes checking their Instagram per month, which leads to 16 billion photos shared—and counting 55 million photos uploaded each day 1.2 billion new likes every day 70 percent of Instagram users check their pages each day Owned by Facebook What’s So Great About Instagram? Source: Pew Research Center
- 12. Nearly one in every 6 people who use the Internet are on Pinterest 70 million users and 10 million unique users every month
- 13. Pinterest drives 2x the website referral traffic of Twitter, LinkedIn and Google+ combined Source: Pew Research Center
- 14. How Do I Get There? Social Tactics You Can Start Using Today
- 15. #Tip: Activate existing clients
- 16. #Tip: Choose hashtags that are unique, simple and relevant to your business.
- 17. #Tip: Ask clients to use your hashtag when sharing their photos
- 21. #Tip: @Mention partners, colleagues, clients
- 23. #Tip Launch a campaign or photo contest around photo sharing
- 24. #Tip: Add captions that lend humor, wit and context to your photos
- 25. #Tip: Make tips, how-tos, quotes and checklists visual
- 27. #Tip: Optimize. See what content gets the most engagement and create more like it