The document discusses Michael E. Porter's Five Forces Model, a tool for analyzing business competition and its profitability by evaluating microenvironment forces. It highlights the model's importance in formulating strategies, understanding industry structure, and achieving competitive advantage, while also noting criticisms regarding its objectivity. The model was first published in 1979 and remains influential in industry analysis.

1. Industrial Analysis
- Porter Five Forces Model
| Sanjeet Yadav

2. Michael E. Porter
• An economist, business strategist & social worker
• Born in 1947
• Professors in Harvard Business School
• Written around 18 books & over 125 articles
• One of the founders of The Monitor Group (A Social
Impact Consultancy) *Now part of Deloitte*

3. What is five forces model?
• A tool for analyzing competition of a business.
• Determine the competitive intensity & attractiveness in terms of its
profitability
• Analyses microenvironment forces.
It was first published in Harvard Business Review in 1979.

4. Importance
• Formulated the appropriate strategy
• Industry Analysis (no. of player, industry structure etc.)
• Future Changes
• Competitive advantage
• Cost Advantage
• New Product Development
• Contraction/Diversification

5. Model

7. Conclusion
• Makes a qualitative evaluation of a firm's strategic position.
• Helps company to have a fair bit of understanding of lucratively of
market.
• However, criticised on ground of being too objective & irrational.

8. . Thanks . Regards .