The document outlines various roles needed for an effective campaign and the key skills required for each role. It describes the Campaign Manager as the leader who needs communication, leadership, artistic vision, listening, judgment, encouragement, and organizational skills. The Campaign Video Director/Editor requires artistic vision, judgment, listening, organizational, and communication skills. The Communications Leader is responsible for communicating with stakeholders and needs strong communication, listening, and organizational abilities. Finally, the Visuals Producer is similar to a marketing manager and requires artistic vision, communication, organizational, and listening skills.

1. ROLE WHAT SKILLS NEEDED? RESPONSIBILITIES WHO
Campaign A campaign manager needs key specific 1. Need to create a production Chelsea-Ann
Manager skills as they are the leader of the whole schedule Cook
group and decision maker of aspects of the 2. need to take down minutes for
campaign. The main skills listed below are each group meeting
required for a CAMPAIGN MANAGERS 3. need to keep a progress diary of
• Communication skills – to communicate all the things that has been done
with members of the group to ensure 4. need to allocate certain tasks out
everyone knows what they are doing to certain members of the team
and all tasks are done upto full 5. make sure members are doing all
satisfaction the given tasks within schedule
• Leadership qualities – to be able to 6. need to create a contingency plan
lead the team in the right direction of schedules and tasks
• Need to have an Artistic Vision – to 7. need to do trouble shooting
be able to make decisions when it 8. need to have a strategy by which
comes to finalising posters or the whole planning/ conducting of
presentations the campaign
• Listening skills – to listen to the team
members and help them with any
difficulties with certain tasks
• Judgement skills – to be able to take
important decisions and understand
each team members ability and give

2. tasks accordingly
• Encouragement skills – to drive on the
team mates through stressful,
difficult times and encourage the
team in general in a spirit full way
• Organisational skills – need to be
organised in order to keep all the
processes within schedule, ensuring
at the same time that the work is
done up to quality. Also need to have
Time management skills and need to
have a list of what needs to be done
when etc
Campaign A campaign Video Director/Editor is also 1. Need to create a production Saujanya
Video one of the major roles because they are schedule for the editing of the Natarajan
Director/Edi the one who is going to take in charge of video
tor the artistic vision of the video editing etc. 2. need to create a storyboard of
Below are the key skills required for a the shooting of the video and
VIDEO DIRECTOR / EDITOR the editing of the footage
3. write up diary entries of each
• Artistic vision/skills – the editor team meeting and individual

3. needs to have an artistic vision to sessions of editing
absolutely ensure that the end 4. help the visuals producer to
product is perfect, attracting and create posters etc
serves the message of the campaign. 5. help with the creative side of
• Judgement skills – need to make the campaign ( preparation of
important decisions when it comes to key presentations, logos etc)
editing the video, choosing effects,
appropriate titles, colour choice etc
• Listening skills – to take clear
instructions from the campaign
manager and other teams mates
consulting the content of the video
• Organisational skills – to set
deadlines for the completion of
editing and finalising the video
• Communication skills – to communicate
with the team members about the
different aspects of the campaign, to
communicate with the students when
promoting the campaign (i.e. – stalls
at lunch and break time). Also need
to communicate with the target
audience to find out about interests
(i.e. – do prefer rap or poem? Etc)

4. Communicati A communications leader is the head of 1. To create a list on what tasks Ryan Hodges
ons Leader commuting the techniques of the campaign need to be done (eg: draft
with the chosen target audience. For letter to head teacher
instance a communications leader will send regarding mufti day?)
emails to tutors about the campaign itself 2. create a plan which includes
and the leader will make sure the target things like when is the stalls
audience are aware of the running going to take place, where is it
campaign. The skills needed for a going to take place etc)
communications leader are: 3. Need to be in charge of
communicating to all students,
• Communication skills – to liaise with staff members and head
the team members regarding the teacher
promotion of the campaign AND to 4. need to maintain diary entries
liaise with the target audience and to of all the sessions
convince them about the aim of the 5. need to create student and
campaign staff questionnaires to be
• Listening skills – to gain information handed out as part of the
from the target audience regarding campaign surveys
comments and things that can be
improved by the campaign. Also need
to listen to team members when
making decisions on the
communications sector (i.e. – email to
tutors, organising set up of stalls)

5. • Organisational skills – to organise
their schedule to ensure all activities
are done within a deadline
• Confidence skills – to be able to
communicate to audience and
members of staff confidently when
organising certain things
Visuals A visuals producer role is similar to 1. create a production schedule Sajan Rajpoot
Producer marketing managers’. They need to decide clearly outlining all the tasks
on the promotion aspect of the campaign that needs to be done relating
and they are in charge of all the marketing to the roles of the visuals
strategies etc. The skills listed below are producers
what is needed for a visuals producer 2. create initial designs for logos
and posters and annotate them
• Artistic Vision – need to have an giving reasons for choice
artistic vision ( colour choice) in 3. have a detailed sketch of final
order to create a maximum impact logo
when creating presentations, posters, 4. monitor progress through the
logos etc form of diary entries
• Communication skills – to communicate
with the team mates to take into
their consideration on logo ideas etc

6. • Organisational skills – to map out all
the tasks that needs to be done and
create deadlines for them to ensure
the whole process of the campaign is
run effectively
• Listening skills – to listen to views of
team mates and take that into
consideration when creating, for
example posters and what context of
images (i.e. – a picture of a tree for
symbolism of the environment) should
be put on that etc