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Goodwin’s Theory
Goodwin identified 8 main principles, which can distinguish a music video:
1. The link between music and the visuals
2. Link between lyrics and the visuals
3. Genre conventions
4. Demand of the record label (representations of the artists) - including
close ups
5. Type of music video - concept, narrative or performance based
6. Notion of looking
7. Voyeurism (direct gaze - usually with sexual connotations)
8. Intertextual references

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Goodwin's Theory

  • 1. Goodwin’s Theory Goodwin identified 8 main principles, which can distinguish a music video: 1. The link between music and the visuals 2. Link between lyrics and the visuals 3. Genre conventions 4. Demand of the record label (representations of the artists) - including close ups 5. Type of music video - concept, narrative or performance based 6. Notion of looking 7. Voyeurism (direct gaze - usually with sexual connotations) 8. Intertextual references