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Paytm is India's largest e-commerce company founded in 2010 by Vijay Shekhar Sharma, reaching over 200 million users through its easy interface and support during India's demonetization. Zomato is an online restaurant discovery and food ordering platform founded in 2010 by Deepinder Goyal and Pankaj Chaddah, spreading to 23 countries with over 14 lakh listed restaurants and 2 crore monthly visitors. Both companies face challenges around hiring talent, spam control, and maintaining their competitive positions, which they address through innovations like Paytm Bank and Mall and Zomato's use of food bloggers for reviews.






