The document discusses creativity, innovation, and how to promote them in the workplace. It defines creativity as conception of new ideas, products, or art through expression or problem-solving. Innovation is improving established processes by developing new ideas into something useful. The document advocates for an easygoing workplace culture that hires passionate people from diverse backgrounds and encourages exploration through "sprints" of focused work and adequate time off. It emphasizes adapting to market feedback and fulfilling customer needs with new concepts.

1. Impact and Importance of Innovation
and Creativity
CHAPTER 1

2. What Is Creativity
• Creativity is about creation.
• It’s about harnessing the power of the mind to conceive new ideas,
products plans, thought experiments, tastes, sensations or art.
• Creativity can be a form of expression or a way of solving problems.

3. Why Is Creativity Important?
• Creativity can help a company manage tasks, improve staff
performance and create quality products.
• It is also vital in fostering a likeable and aspirational company image.
• With consumers now able to get a snapshot of what company life is
like, businesses need to be able to depict their inner culture in a way
that makes it seem appealing.

4. What Is Innovation?
• Innovation, on the other hand, needs stability and establishment.
• It’s about changing a common or long-standing process by improving it.
• Innovation is about taking newly created ideas and developing them into
something useful and practical.
• In many ways, innovation is the process of converting theory into action.

5. Why Is Innovation Important?
• Innovation is important because it’s the only way that you can
differentiate your products and services from those of your
competitors.
• For customers and clients to choose your business, your offer needs
to be distinctive and valuable, and the only way to achieve this is
through innovation.

6. Focus of Innovation
• Innovation doesn’t have to be focused on changing a product or service.
• If you can find an innovative new process that enables you to create a product more
efficiently without compromising on quality, you’ll be able to stand out from your
rivals by undercutting their prices.
• Similarly, your innovation could come in the form of a new distribution system,
enabling you to stand out by offering the fastest delivery to customers.

7. Six Ideas To Promote Innovation In Your Workplace This Year
1. Be easygoing
2. Hire for culture
3. Bring on people who love what they do
4. Encourage diversity
5. Incorporate sprints
6. Take ample time off

8. Be Easygoing
• Let go of the traditional 9-5 work week and have team members come in to work
when they are rested and at their best.
• Not everyone is an early-bird, and that's good! Embrace your employees’ natural
rhythm, they'll show up to work fresh and ready to go

9. Hire for Culture
• Look for team members who understand your vision and align with your culture.
• Encourage different perspectives -- it will help your company stay ahead of the
curve.

10. Bring on People Who Love What They Do
• Hire people who are passionate about their work.
• It's far more pleasant to work alongside interesting, friendly,
and driven people working towards the same goals.

11. Encourage Diversity
• Embrace and celebrate your team members’ individuality --
out of the box ideas and problem-solving approaches helps
push your product forward.

12. Incorporate Sprints
• The hustle and bustle of daily office life can wreak havoc on
your concentration: emails, phones, meetings -- the
distractions are endless.
• That's where a "sprint," a set amount of time in which your
team works to finish a project, can be the solution.

13. Take Ample Time Off
• Convey to your employees how important time off is -- and
make it non-negotiable.

14. Creativity and Innovation in the Workplace
• Letting people come into and leave the office when they feel ready to,
not when they're expected to.
• It's important to let staff feel free when exploring new ideas –
whether it's tweaking your existing product or developing a whole
new concept.
• Involve the team, share accountability, reward good work and be
ready to respond to market feedback.
• Remember, your ideas and innovation, no matter how amazing, still
need to fulfil a need among customers.

15. FIRST TIME FOR EVERYTHING
Pick one of the items from the following list, and imagine a world in which that
thing does not exist. If you were designing the very first version of that thing that
anyone had ever seen, what would it look like?
Sketch at least 10 different ideas, and consider the following questions:
How will you explain this thing to others?
Who will use it?
What will you call it?
Headphones Pepper grinder Doorbell
Picture frame Pencil eraser Toaster
Sunscreen Chainsaw Pillows
Water bottle Masking tape Flashlight
Swing set Socks Fork Toothbrush

16. THANK YOU