This document provides a marketing plan for an event called "Independents' Day" hosted by the Audubon Park Garden District organization. The one-day event aims to increase local business spending, event attendance, and tourism visibility. It will include timed activities like races, scavenger hunts, and cooking competitions as well as ongoing activities, business workshops, sponsor activations, vendors, and live entertainment. Volunteer staff will coordinate and support the various event elements to create a successful community celebration that meets its goals.
PLEASE READ INSTRUCTIONSSponsorship is often a n.docxpoulterbarbara
***** PLEASE READ INSTRUCTIONS********
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical festival. You will build a sponsorship benefits package appropriate for one of the festival options and then research four businesses that would be a good fit to recruit as a potential sponsor by following the prompts in the assignment.
Objectives:
To develop a distinctive sponsor benefits package for an event
To compose a professional introductory letter to a sponsor prospect
To communicate the connection between sponsor prospects (companies) and an event as well as the target audiencen.
Sponsorship Lessons:
Video 1: Types of Sponsorship
https://www.youtube.com/watch?v=gNsFixdWkL4&feature=emb_logo
Video 2: Why Companies Sponsor Events
https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
Video 3: Development of the Sponsorship Package
https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
Video 4: Sponsorship Recap
https://www.youtube.com/watch?time_continue=3&v=dm6Fd1mU5Rw&feature=emb_logo
Step One: Preparation
Review all Sponsorship Lessons above prior to moving forward with the assignment.
Read the Festival Scenarios below and choose the one that you would like to move forward with for this assignment.
Festival Options:
#1- Artistic Uprising
Artistic Uprising
is a colorful art festival merging together various forms of alternative art from the greater Oakland, CA area artists. Various buildings throughout the downtown area will be transformed into whitewashed canvases for artists to create their own murals over the course of two-days. Murals will be voted on at the end of the festival for bragging rights and spot in the mural competition next year. In addition to the murals, there will be art stations for visitors to make their mark on the city, on-site screen printing of the murals, live performances from the underground punk rock scene, and more. Art from the festival will decorate the city for the entire year.
The event will take place throughout several blocks of the city. While there will be participation from local business attendees will be roaming several blocks which will lead to a block party.
Target Audience:
Women 55%/Men 45%
Ages: 30-40
Annual income: $55,000 - $80,000
Own/Rent
Caucasian & Hispanic or Latin, Caucasian, African American
Cohabitate
Amateur artists
Enjoy urban outdoor events
Tech savvy
Like/have body art
Support the local art scene
Own original street artwork
Enjoy the underground art and music scene as opposed to mainstream
They try to shop local
Read local art publications for event calendars
Live on the outskirts of the city or within city limits.
#2 - ATL Hustle
ATL Hustle
is a festival that draws out Atlanta’s underground music scene to celebrate the talent and ambition of young, local hip-hop artists. In addition to main stage performance.
PLEASE READ INSTRUCTIONSSponsorship is often a n.docxpoulterbarbara
***** PLEASE READ INSTRUCTIONS********
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical festival. You will build a sponsorship benefits package appropriate for one of the festival options and then research four businesses that would be a good fit to recruit as a potential sponsor by following the prompts in the assignment.
Objectives:
To develop a distinctive sponsor benefits package for an event
To compose a professional introductory letter to a sponsor prospect
To communicate the connection between sponsor prospects (companies) and an event as well as the target audiencen.
Sponsorship Lessons:
Video 1: Types of Sponsorship
https://www.youtube.com/watch?v=gNsFixdWkL4&feature=emb_logo
Video 2: Why Companies Sponsor Events
https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
Video 3: Development of the Sponsorship Package
https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
Video 4: Sponsorship Recap
https://www.youtube.com/watch?time_continue=3&v=dm6Fd1mU5Rw&feature=emb_logo
Step One: Preparation
Review all Sponsorship Lessons above prior to moving forward with the assignment.
Read the Festival Scenarios below and choose the one that you would like to move forward with for this assignment.
Festival Options:
#1- Artistic Uprising
Artistic Uprising
is a colorful art festival merging together various forms of alternative art from the greater Oakland, CA area artists. Various buildings throughout the downtown area will be transformed into whitewashed canvases for artists to create their own murals over the course of two-days. Murals will be voted on at the end of the festival for bragging rights and spot in the mural competition next year. In addition to the murals, there will be art stations for visitors to make their mark on the city, on-site screen printing of the murals, live performances from the underground punk rock scene, and more. Art from the festival will decorate the city for the entire year.
The event will take place throughout several blocks of the city. While there will be participation from local business attendees will be roaming several blocks which will lead to a block party.
Target Audience:
Women 55%/Men 45%
Ages: 30-40
Annual income: $55,000 - $80,000
Own/Rent
Caucasian & Hispanic or Latin, Caucasian, African American
Cohabitate
Amateur artists
Enjoy urban outdoor events
Tech savvy
Like/have body art
Support the local art scene
Own original street artwork
Enjoy the underground art and music scene as opposed to mainstream
They try to shop local
Read local art publications for event calendars
Live on the outskirts of the city or within city limits.
#2 - ATL Hustle
ATL Hustle
is a festival that draws out Atlanta’s underground music scene to celebrate the talent and ambition of young, local hip-hop artists. In addition to main stage performance.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
1
Save Our Doughmocracy: A
Moophoric Voter Registration
& Ice Cream Social Event
Rebecca Rippon
2
Table of Contents
I. Executive Summary………………………………………………………..3
II. Introduction………………………………………………………………...5
III. Goals……………………………………………………………………….6
IV. Strategy…………………………………………………………………….7
V. SWOT Analysis…………………………………………………………....8
VI. Five Ws…………………………………………………………………...11
VII. Six Ps……………………………………………………………………..13
VIII. Stakeholders………………………………………………………............16
IX. Digital Strategy…………………………………………………………...17
X. Earned Media……………………………………………………………..19
XI. Timeline…………………………………………………………………..21
XII. Budget………………………………………………………………….....21
XIII. References………………………………………………………………...23
XIV. Appendices………………………………………………………………..25
3
Executive Summary
The proposed event, titled “Save Our Doughmocracy: A Moophoric Voter Registration
and Ice Cream Social Event” is intended to support the voter registration movement for the 2020
election. Since this event has already happened, the proposal is written theoretically as though
the event date has not yet passed, or in the future tense of what “will” occur. The event will be
hosted by the ice cream brand Ben & Jerry’s on behalf of the Democratic National Committee. It
will serve as an opportunity for attendees to register to vote, connect with Democratic candidates
for the upcoming election, and exclusively sample a new flavor of Ben & Jerry’s ice cream that
is being created specifically for the event. Ben & Jerry’s is an extremely popular brand, loved for
its specialty ice cream and involvement in important social causes. The brand uses its platform to
advocate for numerous movements that its founders and employees support. The goal of this
event is to reestablish election integrity and uphold the values that comprise democracy. Many
people are discriminated against by outdated and unlawful voter registration laws, making it
extremely difficult for certain groups to vote or discouraging them from doing so altogether. The
proposed event aims to aid these groups in their voter registration process in a relaxed, helpful,
and fun way.
Similar events include political candidate rallies, voter registration events, and ice cream
or dessert experiential events. Although these types of events have some overlap with “Save Our
Doughmocracy,” none of them are exactly the same in the way that we combine all of these
events into one, which gives us a competitive advantage. Marketing strategies and promotions
will emphasize this key differentiator to attract people to our event over others. The event’s
strengths include customer loyalty to Ben & Jerry’s, a centralized event location, appeal through
its exclusivity, and a well-established platform for promotion, while weaknesses include
potential controversy due to the Democratic National Committee’s involvement and competing
Ben & Jerry’s locations. The key opportu.
The Aim of this course is to assist u in ur training to become an event manager of highest caliber.
Many of us have observed events, most of us have even participated in events, but few have managed events.
As an event manager, u r there to do a far more than to just observe the event.
An event could be a large gathering of people, audiences, groups etc for a specific purpose or goal.
Events are often a “once in lifetime” experience for many.
Finally, one of the most important thing about an event is that it is always backed by some bodies DREAMS
These r designed to attract significant local interest & large number of participants, as well as generating significant revenue.
For ex: Chinese New year celebrations r celebrated at many cities just to make sure other places are brought to notice & can also make revenue.
Most cities have a large convention centers to hold a large gathering,trade shows, conferences.
A unique moment in time celebrated with ceremony and ritual to satisfy specific needs.
Economic Development Unit and Dunedin Events 2014 - the year ahead. Presentat...Sophie Barker
What is planned for tourism and events for 2014? The Dunedin City Council's Economic Development Unit and City Events share with the Visitor Industry what their units are doing this year, and how the visitor industry can interact with the teams.
Basic Steps to a Successful Event. This presentation will guide you through three main stages to a successful event including Pre-Event, The Event & Post Event
“Don’t plan your event without knowing your Show-Stoppers…”
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
1
Save Our Doughmocracy: A
Moophoric Voter Registration
& Ice Cream Social Event
Rebecca Rippon
2
Table of Contents
I. Executive Summary………………………………………………………..3
II. Introduction………………………………………………………………...5
III. Goals……………………………………………………………………….6
IV. Strategy…………………………………………………………………….7
V. SWOT Analysis…………………………………………………………....8
VI. Five Ws…………………………………………………………………...11
VII. Six Ps……………………………………………………………………..13
VIII. Stakeholders………………………………………………………............16
IX. Digital Strategy…………………………………………………………...17
X. Earned Media……………………………………………………………..19
XI. Timeline…………………………………………………………………..21
XII. Budget………………………………………………………………….....21
XIII. References………………………………………………………………...23
XIV. Appendices………………………………………………………………..25
3
Executive Summary
The proposed event, titled “Save Our Doughmocracy: A Moophoric Voter Registration
and Ice Cream Social Event” is intended to support the voter registration movement for the 2020
election. Since this event has already happened, the proposal is written theoretically as though
the event date has not yet passed, or in the future tense of what “will” occur. The event will be
hosted by the ice cream brand Ben & Jerry’s on behalf of the Democratic National Committee. It
will serve as an opportunity for attendees to register to vote, connect with Democratic candidates
for the upcoming election, and exclusively sample a new flavor of Ben & Jerry’s ice cream that
is being created specifically for the event. Ben & Jerry’s is an extremely popular brand, loved for
its specialty ice cream and involvement in important social causes. The brand uses its platform to
advocate for numerous movements that its founders and employees support. The goal of this
event is to reestablish election integrity and uphold the values that comprise democracy. Many
people are discriminated against by outdated and unlawful voter registration laws, making it
extremely difficult for certain groups to vote or discouraging them from doing so altogether. The
proposed event aims to aid these groups in their voter registration process in a relaxed, helpful,
and fun way.
Similar events include political candidate rallies, voter registration events, and ice cream
or dessert experiential events. Although these types of events have some overlap with “Save Our
Doughmocracy,” none of them are exactly the same in the way that we combine all of these
events into one, which gives us a competitive advantage. Marketing strategies and promotions
will emphasize this key differentiator to attract people to our event over others. The event’s
strengths include customer loyalty to Ben & Jerry’s, a centralized event location, appeal through
its exclusivity, and a well-established platform for promotion, while weaknesses include
potential controversy due to the Democratic National Committee’s involvement and competing
Ben & Jerry’s locations. The key opportu.
The Aim of this course is to assist u in ur training to become an event manager of highest caliber.
Many of us have observed events, most of us have even participated in events, but few have managed events.
As an event manager, u r there to do a far more than to just observe the event.
An event could be a large gathering of people, audiences, groups etc for a specific purpose or goal.
Events are often a “once in lifetime” experience for many.
Finally, one of the most important thing about an event is that it is always backed by some bodies DREAMS
These r designed to attract significant local interest & large number of participants, as well as generating significant revenue.
For ex: Chinese New year celebrations r celebrated at many cities just to make sure other places are brought to notice & can also make revenue.
Most cities have a large convention centers to hold a large gathering,trade shows, conferences.
A unique moment in time celebrated with ceremony and ritual to satisfy specific needs.
Economic Development Unit and Dunedin Events 2014 - the year ahead. Presentat...Sophie Barker
What is planned for tourism and events for 2014? The Dunedin City Council's Economic Development Unit and City Events share with the Visitor Industry what their units are doing this year, and how the visitor industry can interact with the teams.
Basic Steps to a Successful Event. This presentation will guide you through three main stages to a successful event including Pre-Event, The Event & Post Event
“Don’t plan your event without knowing your Show-Stoppers…”
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. 3
1.0 Executive Summary
The Audubon Park Garden District is a dynamic organization dedicated to enriching the
community through public art, engaging community events, Orlando's pioneering eco-district, a
vibrant community newsletter, and numerous other initiatives. The APGD works tirelessly to
sustain and enhance the unique character that defines its identity.
Currently, APGD is hosting a community event called “Independents’ Day” which celebrates the
local shops and businesses located at the heart of APGD. This event has the purpose to increase
spending at local shops, increasing attendance at APGD events, and enhance the overall visibility
of tourists outside Orlando. These goals are discussed in greater detail in section 2.1.3. This
marketing plan will outline key plan objectives, tactics, and actions to effectively meet these
goals.
The outline starts with an event summary in section 2.1, discussing the core of the event and
what the event is. In section 3.0 a detailed marketing analysis is done, highlighting the personas
of potential attendees, and analyzing the target market and key communities needed to market
towards. Section 4.0 covers the operation of the event, discussing in detail the timed activities
volunteer staff needed, and the logistics of the event. Section 5.0 contains the organic and paid
promotional strategy needed to capitalize on the key personas identified in section 3.0. This
marketing outline also contains an appendix with a detailed schedule of the event, a content
calendar for scheduled posting, and a detailed budget.
5. 4
2.0 Situation Analysis
2.1 Event Summary
The Independents Day event is a single day located in Audubon Park Gardens District that starts at 9 AM
and lasts until 9 PM. A suggested location to host the event is in the grass church lot where vendors can
set up and host activities. This event is going to have a fee to enter which comes with a variety of unique
and fun activities to participate in such as:
● Yankee Doodle Dog Dash
● Patriot’s Pursuit
● Flavors of Freedom
● Picnic in the Park
● Raffle Prize Giveaway
These events will be timed throughout the day to retain customers and maximize event participation. This
event encourages local businesses to create their own unique activity which comes with the ticket sale to
increase the amount of spending done to local shops. Event examples include the following:
● La Femme Du Fromage - Wine and cheese pairing with samples
● Lobos Coffee Roasters – Making the perfect seasonal brew
● Redlight Redlight - 4th
of July mixology Class and a sample flight of craft beer
● Porch Therapy – Making miniature biodomes for your porch
All events will be timed in a way where one person could attend all events and classes with only the $20
ticket. The event will also host several unique buskers that will provide entertainment throughout the day.
To close the event the live band will begin performing at 7:30 PM and play until 9 PM
2.1.1 History
This event in the past was a week-long ordeal where local shops and vendors would post up on the streets
from 6-9 pm for an entire week without adding any new value or drivers for people to attend every night.
We aim to change this into a single day that will include more value to the customer as well as provide
more involvement for the local businesses to participate.
2.1.2 Mission/Vision
The Audubon Park Garden District is a dynamic organization dedicated to enriching the community
through public art, engaging community events, Orlando's pioneering eco-district, a vibrant community
newsletter, and numerous other initiatives.
As an accredited Orlando Main Street program and a subsidiary of the National Trust for Historic
Preservation, the Audubon Park Garden District stands as a proud member of the eleven Orlando Main
6. 5
Street programs. Established in 2008, the APGD was created with the vision of elevating the
neighborhood and fostering the independent spirit of its residents.
Through initiatives such as water plant management, litter clean-up, and collaboration with diverse
community stakeholders including small businesses, nonprofits, residents, property owners, and the City
of Orlando, the APGD works tirelessly to sustain and enhance the unique character that defines its
identity.
2.1.3 Event Goals
The goal of the Independents Day event is to accomplish three goals:
● The primary goal is to increase spending at the event, specifically by supporting local shops and
vendors. To achieve this, we will emphasize interacting with these businesses through unique
activities. Each participating business will host an activity that promotes purchases. The objective
is to raise spending by at least 20% for each business involved.
● The second goal is to boost event attendance and engagement. We plan to advertise in four
untapped markets within Audubon Park Garden District, including Celebration Florida,
Downtown Historic Winter Garden, Maitland, and Windermere. By targeting these communities,
we aim to attract 30% more visitors and encourage them to stay longer, leading to increased
participation in the event.
● The third goal is to boost the event's visibility among tourists from outside Florida. We will
achieve this by ramping up advertising in popular tourist locations, including Airbnb ads, Viator
Florida tour postings, and airport flyers promoting a visit to APGD. The objective is to create five
distinct advertisements in high-traffic tourist areas.
2.2.4 Orlando Main Street Program
This event is sponsored by the Orlando Main Street program which is matching up to half of our budget.
As a Main Street America™ Coordinating Program, Orlando Main Streets helps to lead a powerful,
grassroots network consisting of over 40 Coordinating Programs and over 1,200 neighborhoods. Audubon
Park Garden District is proud to be a participant in this program.
2.3 APGD Event Risks
Below is a list of some of the potential risks this event contains:
-Limited Space: The area might have limited space to accommodate many attendees. This could lead to
overcrowding, making it challenging to maintain a comfortable and safe environment.
-Traffic and Parking Issues: Hosting this event could result in increased traffic in the area, which might
lead to congestion and parking problems. Volunteer parking staff will be hired to solve this potential issue.
-Adverse Weather Conditions: Outdoor Florida events are susceptible to adverse weather conditions, such
as sudden heavy rain, thunderstorms, or extreme heat. Cold bottled water will be for sale from multiple
vendors at the event.
7. 6
3.0 Market Analysis
The market analysis of APGD reveals a target audience characterized by their preferences for
sustainability, localism, and community engagement. The community consists of diverse age groups,
including young professionals, families, and retirees. APGD's geographic location in Orlando offers
convenient accessibility and showcases a commitment to sustainability through its eco-friendly design
elements. The district primarily caters to the local community and nearby neighborhoods, providing easy
access to amenities and unique experiences. Psychographically, the market audience prioritizes
sustainability, supports local initiatives, and actively participates in arts and cultural events, contributing
to the district's vibrant atmosphere. They seek community engagement, unique experiences, and prioritize
sustainability in their participation in district events and activities.
3.1 Personas
The customer base attracted by Audubon Park Garden District (APGD) events primarily includes men
and women aged 25 to 50, with a slight skew towards women. They belong to the upper-middle-class
demographic and prefer family-friendly events that highlight local businesses, offer enjoyable activities,
foster community interaction, and provide opportunities for socializing over coffee or drinks with friends.
The Independents Day event aligns with the interests of the current APGD customer base, offering
community engagement, local business interaction, family-friendly activities, all-day entertainment, and
relaxation opportunities with friends and community members.
3.1.1 Sofia Spence Female Persona
Sofia, a 27-year-old single software engineer from Winter Park, FL, is
an independent and motivated individual. She enjoys exploring her
local community and participating in leisure activities. Sofia's interests
include the local food scene, trying new restaurants, and immersing
herself in diverse culinary cultures. She also has a passion for
attending outdoor music festivals, connecting with fellow music lovers
and enjoying live performances. Sofia values experiences that offer a
balance between indulgence and intellectual stimulation, making her a
target audience for visually appealing content on social media and
collaborations with influential bloggers. (Lopez, 2021)
3.1.2 Bruce Sainz Male Persona
Bruce, a 35-year-old marketing executive from Baldwin Park, FL,
values work-life balance and quality time with his wife and two
children. He seeks activities that create memorable experiences and
foster family bonding. Exploring local parks and engaging in outdoor
8. 7
activities with his children is important to instill a love for nature. Additionally, dining out at local
restaurants in Baldwin Park is a favorite weekend pastime. To effectively target Bruce as a consumer, we
should emphasize family-friendly environments and convenient options. Highlighting family-oriented
amenities in local parks, like playgrounds and picnic areas, will resonate with Bruce's desire for outdoor
bonding experiences. (Mars, 2018)
3.1.3 Barbara Ramos Female Persona
Barbara, a 39-year-old single real estate agent from Lake Mary, FL, is an
independent and outgoing individual who actively seeks local
experiences and engages in activities that allow her to explore her
community. She enjoys trying new restaurants, attending social events,
and immersing herself in the local culture. Barbara finds motivation in
unwinding, having fun, and connecting with others. She is digitally
savvy, relying on social media and online platforms to stay connected,
share experiences, and stay updated on the latest trends in Lake Mary.
To capture Barbara's attention and create meaningful connections,
utilizing visually appealing content and collaborating with local
influencers will be key. (Liverani, 2019)
3.2 Competition
3.2.1 Related Events
Some community related events that could be alarming for APGDs event is 4th of July Celebration at
Avalon Park. Taking place on the 4th of July each year, the festivities start in the morning and continue
throughout the day. The event attracts residents and visitors of all ages who come together to enjoy a
diverse range of activities and entertainment, including live music performances by local bands, food
from various vendors, carnival rides and games for families, face painting, and balloon artists.
3.2.2 Retail Chains
Some retail chains that pose potential threats are Shell and 7-Eleven, as they offer products at lower prices
and in large quantities. However, it is important to note that APGDs product quality sets it apart and
appeals to the target audience. Moreover, it is crucial to consider these retails chains as a potential
competition that could affect overall sales and product offerings at the event.
9. 8
4.0 Operation Strategy
4.1 Event Plan
While "Independents’ Day" is open to the public, it is essential to note that the festival operates on a
ticketed model. Guests must purchase tickets to participate in our diverse range of activities, raffles, and
competitions. This approach allows APGD to manage capacity, enhance security, and curate an
exceptional, yet profitable experience. Various timed and untimed activities will be hosted by volunteer
staff and event partners throughout the day. A comprehensive activity schedule can be seen on figure A in
the appendices.
4.2 Timed Activity Details
4.2.1 Yankee Doodle Dog Dash
The Yankee Doodle Dog Dash is a 5k walk/run where guests bring their furry companions and have a
fantastic time with other dog owners. The route consists of a 3-lap straightaway, starting at Harry P Leu
Gardens and ending at the main checkpoint near East End Market. Participants will have a chance to
showcase their speed and endurance while enjoying the company of fellow dog lovers. First, second, and
third-place medals will be awarded to top performers, making it an exciting event for both humans and
their canine companions.
4.2.2 Patriot’s Pursuit
Get ready for an exhilarating scavenger hunt during the Patriot's Pursuit! Guests will receive a map and a
list of clues, leading them to hidden stickers that must be collected. This thrilling adventure will take
participants through various locations, encouraging them to explore and discover the unique gems of the
local community. The guest who collects the most stickers will win an enticing gift basket filled with
extraordinary goods from the local businesses involved in the festival, making it a competitive and
rewarding experience.
4.2.3 Flavors of Freedom
Step into the world of culinary creativity at the Flavors of Freedom community cook-off. Participants will
have thirty minutes to prepare and one hour to cook a signature dish that showcases their culinary skills.
Complete with a protein, starch, and vegetable, the dishes will be presented to a panel of three esteemed
guest judges who will decide the winner of a $250 prize. The three competitors will be chosen through a
random draw of those who submitted their names, adding an element of excitement and anticipation to
this delicious event.
4.2.4 Picnic in the Park
Experience the joy of a leisurely outdoor meal with family and friends at the Picnic in the Park. Guests
are encouraged to bring their blankets and picnic umbrellas as they relax on the church lawn area. To
support and celebrate local businesses, attendees must purchase food from the diverse range of local
vendors available in order to access the designated picnic area. This event fosters community bonding and
provides an opportunity to savor delicious meals while supporting the local economy.
4.2.5 Independence Giveaway
10. 9
Throughout the day, guests will have the chance to participate in the raffle prize giveaway. For every
purchase made with a participating business or vendor, attendees will receive a raffle ticket, accumulating
entries for the grand prize giveaway at the end of the day. The grand prize will consist of a major item
and/or service generously provided by a local business. This event encourages festival-goers to explore
and engage with local businesses while offering an exciting chance to win a remarkable prize.
4.3 Ongoing Activity Details
4.3.1 Photobooth
A 4-hour photo booth will be set up at the main checkpoint of the festival. Guests can capture fun and
memorable moments with friends and family, creating lasting keepsakes of their Independents’ Day
experience.
4.3.2 Mural
A large canvas will be provided for the community to contribute their artistic touch. Festival attendees can
join in and add their brushstrokes, creating a vibrant and collaborative mural that represents the spirit of
Audubon Park Garden District.
4.4 Partner Activity Details
4.4.1 Business Workshops & Tours
Local participating businesses will host their own facility tours and unique workshops throughout the
festival. These interactive experiences, such as coffee roasting and mixology workshops, will allow
attendees to connect with the businesses, learn new skills, and discover the passion behind their craft.
4.4.2 Sponsor Activations
Sponsors of the event will have dedicated activation sites set up throughout the festival grounds. These
areas will provide an opportunity for sponsors to engage with event guests, showcase their products or
services, and create meaningful connections with potential customers.
4.4.3 Vendors
A diverse array of local food, service, and product vendors will be present at Independents’ Day.
Attendees can explore the vendor area, supporting local businesses while enjoying a wide range of
culinary delights, unique products, and services.
4.5 Entertainment
4.5.1 Buskers
Talented buskers will entertain guests with their performances during the festival. Two buskers will be
scheduled for two-hour sets each, providing lively and engaging street performances that add to the
vibrant atmosphere of Independents’ Day. Attendees can show their appreciation by offering tips to these
talented artists.
4.5.2 Live Band
11. 10
As the night progresses, a local band will take the stage to deliver an energetic and memorable
performance. Attendees can groove to the music, showcasing the rich talent and vibrant local music scene
in Orlando.
4.5.3 Fireworks
To conclude the festivities with a bang, a spectacular fireworks display will illuminate the night sky. The
dazzling showcase of fireworks will serve as a grand finale, leaving attendees in awe and creating a
magical and memorable end to Independents’ Day.
4.6 Volunteer Staff
4.6.1 Ticketing Staff
APGD will need a team of 2 volunteers to fulfill the responsibilities of the ticketing staff. These
volunteers will play a crucial role in ensuring a smooth entry process for attendees. Their responsibilities
include checking e-tickets to verify their validity, conducting age verification by checking identification
to comply with drinking age regulations, and distributing wristbands. They will provide red wristbands to
attendees under 21 and blue wristbands to those who are 21 and over, indicating their eligibility to
consume alcoholic beverages.
4.6.2 Parking Staff
To efficiently manage parking and ensure a seamless arrival experience, the event will require a team of 2
volunteers for the parking staff. These volunteers will guide guests to designated parking spaces, ensuring
optimal utilization of parking areas. They will also assist in traffic control by directing incoming vehicles,
minimizing congestion, and prioritizing safety.
4.6.3 Timed Activity Coordinators
A team of 8 volunteers will serve as timed activity coordinators, overseeing the organization and
execution of activities such as the Yankee Doodle Dog Dash. These volunteers will assist with event
setup, including arranging equipment, signage, and designated areas for the timed activities. They will
provide instructions to participants, answer questions, and ensure a smooth progression of the activities.
Additionally, they will be stationed along the route or activity area to guide participants, ensure their
safety, and offer encouragement throughout the event.
4.6.4 Ongoing Activity Coordinators
APGD will need 2 volunteers to serve as ongoing activity coordinators, responsible for the smooth
operation of non-timed activities that will take place throughout the day. These volunteers will help set up
and maintain activities such as the community mural painting and the photo booth. They will engage with
guests, provide materials and guidance for the activities, and ensure a positive and enjoyable experience
for all participants.
4.6.5 Stage Crew
A team of 4 volunteers will make up the stage crew, playing a crucial role in ensuring the success of the
live band performance. These volunteers will assist in setting up the stage, including audio equipment,
12. 11
lighting, and props. They will assist the talent, manage equipment, and handle any technical issues that
may arise during the performance.
4.6.6 Pyrotechnic Crew
The event will rely on a team of 3 volunteers to form the pyrotechnic crew responsible for the fireworks
display at the end of the night. These volunteers will assist in setting up the fireworks display area,
adhering to safety protocols and ensuring proper placement of the fireworks. They will be responsible for
the safe ignition and execution of the fireworks display, coordinating with local authorities and complying
with all relevant regulations.
13. 12
5.0 Marketing Strategy
5.1 Cost to Enter
The cost to enter the event for the entire day will cost $20 for ages 21 and up, anyone 20 and under will
pay $15 per ticket. This price includes all the activities and grants a raffle ticket.
5.2 Ticketing Platform
The primary ticketing platform where customers will purchase tickets will be Eventbrite. Eventbrite is an
affordable all-in-one ticketing and marketing platform. This platform offers the following features:
● Flexible ticket types for in-person or online events
● Unlimited listings
● Integrated email and social media marketing tools
● Seamless attendee checkout experience
● Detailed analytics and reporting
5.3 Promotion
5.3.1 Social media Strategy
The APGD already has a strong media presence on Instagram, Twitter, and Facebook. Using these
platforms in a strategic organic way to promote this event is optimal to maximize attendees. A potential
strategy APGD could utilize is to co-promote social media with the local business Instagram accounts
during the same time as APGDs post schedule, following a specific post schedule from the content
calendar. The accounts listed below are potential Instagram accounts to collaborate with:
● Audubon Parks Garden District - @hello.apgd 8,740 followers
● La Femme Du Fromage - @lafemmedufromage 8,440 followers
● Lobos Coffee Roasters - @loboscoffeeroasters 6,168 followers
● Redlight Redlight - @redlightredlight 16.4k followers
5.3.2 Targeting Strategy
According to the personas listed above in 3.2, most attendees are women ages 27-55. As of March 2023,
41% of Facebook users are between the ages 25-44 and 13.7% to 45-54 (Statista, 2023). Instagram
primary audience age range as of Feb 2023 is 30% age 25-34 and 15% 35-44 (Statista, 2023). This makes
Facebook and Instagram the primary platform for users who attend this event. APGD organic marketing
will cater to the needs of personas like Bruce Sainz and Barbara Ramos by creating posts that highlight
the event's main connectors like:
● Highlighting family-oriented amenities
● Socializing with friends
14. 13
● Live outdoor entertainment
● Sharing a drink with family
5.3.3 Hashtag Strategy
The organic digital media campaign will begin two months prior to the scheduled event and begin a
weekly posting schedule with the accounts and platforms listed above. APGD will be posting on
Instagram, Facebook, and Twitter. Each post will contain a specific number of hashtags which will be
crucial in monitoring trending data leading up to the event for each platform used. The hashtags are the
following:
● #Independentsdayevent2023
● #APGDindepentsday
● #Audubonparkgardendistrict
● #APGDorlando
5.3.4 Paid Promotion Strategy
Paid promotions through Instagram and Facebook using Meta will be conducted 2 weeks and 1 week
prior to the event day. There will be 4 boosted posts, two on Instagram and two on Facebook. Paid
promotions will have a specific outreach to current and untapped markets and communities like
Celebration Florida, Winter Garden, and Maitland as discussed in 2.1.3. These advertisements will target
segments similar to the personas in 3.2 and are expected to make 10-25k impressions per post.
5.4 Key Metrics
The following is a list of key metrics that will be tracked to measure the success of the event goals
discussed in 2.1.3
● A total number of tickets purchased through Eventbrite and the APGD website.
● Tracking how many sign-ups per activity to measure participation.
● Post-event surveys will be handed out by volunteers towards the event end time and as well when
people leave the event.
● The number of raffle tickets that were given out with purchases from each business, tracking an
increase in spending.
● A Future event suggestion box allowing comments and feedback.
15. 14
6.0 References
Lopez, O. (2021, May 24). woman in black blazer and blue denim jeans sitting on road during
daytime. Unsplash. https://unsplash.com/photos/L87B8BrGs18
Mars, B. (2018, September 21). man using smartphone on chair. Unsplash.
https://unsplash.com/photos/8YG31Xn4dSw
Liverani, S. (2019, September 3). woman wearing black scoop-neck long-sleeved shirt. Unsplash.
https://unsplash.com/photos/Zz5LQe-VSMY
7.0 Appendices
Appendix A Budget
ACTIVITY START END DURATION LOCATION
CHECK-IN 9:00 AM 5:00 PM 8 HRS MAIN CHECKPOINT
YANKEE DOODLE DOG DASH 9:00 AM 11:00 AM 2 HRS APGD PERIMETER
PATRIOT’S PURSUIT
(SCAVENGER HUNT)
12:00 PM 2:00 PM 2 HRS VARIOUS LOCATIONS
BUSKER 1 1:00 PM 3:00 PM 2 HRS BIG DADDY’S ORLANDO
FLAVORS OF FREEDOM
(COMMUNITY COOK-OFF)
1:00 PM 4:00 PM 3 HRS EAST END MARKET
BUSKER 2 4:00 PM 6:00 PM 2HRS THE NEIGHBORS ORLANDO
PICNIC IN THE PARK 4:00 PM 7:00 PM 3 HRS MARANATHA FELLOWSHIP
LIVE BAND 7:00 PM 8:30 PM 1.5 HRS EAST END MARKET
RAFFLE PRIZE GIVEAWAY 8:30 PM 8:45 PM 15 MINS EAST END MARKET
FIREWORKS DISPLAY 8:45 PM 9:00 PM 15 MINS TBD
MURAL PAINTING 9:00 AM 9:00 PM 12 HRS MAIN CHECKPOINT
PHOTOBOOTH 12:00 PM 4:00 PM 4 HRS EAST END MARKET