SlideShare a Scribd company logo
 
	
  
Kennedy	
  Consulting	
  Group	
  
Company	
  Portfolio	
  
	
  
	
  
Our	
  Ideas	
  Begin	
  With	
  You	
  
 
	
  
PUBLIC	
  	
  	
  	
  RELATIONS	
  
PR	
  firm	
  for	
  the	
  Baltimore	
  stop	
  on	
  The	
  Wait	
  book	
  tour	
  for	
  
celebrity	
  authors	
  DeVon	
  Franklin	
  &	
  Meagan	
  Good.	
  
Created	
  and	
  executed	
  social	
  media	
  campaigns	
  and	
  
onsite	
  event	
  support.	
  
 
	
  
PUBLIC	
  	
  	
  	
  RELATIONS	
  
Created	
  the	
  Back-­‐2-­‐School	
  press	
  release	
  for	
  the	
  Miracle	
  
City	
  Church	
  in	
  Baltimore,	
  Maryland	
  and	
  provided	
  media	
  
relations	
  support.	
  
 
	
  
PUBLIC	
  	
  	
  	
  RELATIONS	
  
PR	
  firm	
  for	
  2HB’s	
  Annual	
  Fundraising	
  Golf	
  
Tournament.	
  
 
	
  
Event	
  	
  	
  	
  	
  Planning	
  	
  
Main	
  event	
  planner	
  for	
  the	
  Governor’s	
  office	
  of	
  Minority	
  Affairs.	
  
Responsible	
  for	
  all	
  logistics,	
  speaker	
  retention,	
  email	
  marketing,	
  
registration,	
  expo	
  hall	
  set	
  up,	
  sponsorship,	
  social	
  media	
  
promotions	
  and	
  all	
  other	
  logistics	
  for	
  meetings/events	
  geared	
  
towards	
  small	
  businesses.	
  	
  
 
	
  
Event	
  	
  	
  	
  	
  Planning	
  	
  
Event	
  coordinator	
  for	
  the	
  Reginald	
  F.	
  Lewis	
  
Museum’s	
  fundraising	
  gala.	
  	
  	
  	
  	
  	
  
 
	
  
Event	
  	
  	
  	
  	
  Planning	
  	
  
Conference	
  and	
  event	
  planner	
  for	
  the	
  MBE	
  University	
  
Conference	
  &	
  Expo.	
  The	
  flagship	
  small	
  business	
  
conference	
  for	
  the	
  O’Malley-­‐Brown	
  Gubernatorial	
  
Administration.	
  	
  	
  	
  	
  	
  
 
	
  
Event	
  	
  	
  	
  	
  Planning	
  	
  
KCG	
  provided	
  event	
  coordination	
  and	
  marketing	
  support	
  
for	
  the	
  Charles	
  County	
  Government’s	
  Going	
  Green	
  event.	
  	
  
Managed	
  media	
  inquires,	
  sponsorships	
  and	
  onsite	
  
logistics.	
  	
  	
  
 
	
  
Marketing	
  	
  	
  Videos	
  
Created	
  several	
  marketing	
  videos	
  for	
  the	
  Governor’s	
  Office	
  of	
  
Minority	
  Affairs.	
  
Ready,	
  Set,	
  GROW!	
  marketing	
  video	
  created	
  for	
  the	
  Governor’s	
  Office	
  of	
  
Minority	
  Affairs	
  
	
  
https://youtu.be/GF50xl_JLXg	
  
	
  
	
  
Shout	
  Out	
  Your	
  Biz	
  marketing	
  video	
  
	
  
https://youtu.be/qwDRRLCqDco?list=FLaG7Qnn2ktJlSbLrJAhoQ9w	
  
	
  
	
  
GOMA	
  2014	
  Year	
  in	
  photos	
  
	
  
https://youtu.be/l9uj-­‐kmdpp8	
  
	
  
 
	
  
Copy	
  	
  	
  Writing	
  	
  
Created	
  video	
  marketing	
  script	
  for	
  DC	
  Property	
  Investors.	
  
Looking	
  to	
  sell	
  your	
  home	
  but	
  short	
  on	
  time	
  and	
  money?	
  	
  DC	
  Property	
  
Investors	
  can	
  help!	
  	
  
	
  
Don’t	
  get	
  bogged	
  down	
  with	
  time	
  consuming	
  repairs	
  or	
  unnecessary	
  
costs	
  staging	
  your	
  home.	
  	
  At	
  DC	
  Property	
  Investors	
  we	
  replace	
  the	
  
hassle	
  in	
  the	
  home	
  selling	
  process	
  with	
  our	
  fast	
  and	
  friendly	
  three-­‐step	
  
approach	
  and	
  in	
  many	
  situations,	
  we	
  can	
  get	
  you	
  to	
  the	
  close	
  in	
  as	
  little	
  
as	
  one	
  week!	
  	
  
	
  
How	
  do	
  we	
  do	
  it?	
  With	
  our	
  three-­‐step	
  proven	
  method:	
  
	
  
Step	
  1:	
  Complete	
  the	
  application	
  
Step	
  2:	
  We	
  send	
  you	
  the	
  written	
  offer	
  
Step	
  3:	
  The	
  buyer	
  receives	
  payment	
  and	
  your	
  done	
  
	
  
It’s	
  that	
  simple!	
  
	
  
Contact	
  DC	
  Property	
  Investors	
  today	
  to	
  get	
  started	
  and	
  receive	
  a	
  no	
  cost	
  
consultation.	
  	
  Our	
  service	
  is	
  rated	
  number	
  1	
  and	
  your	
  satisfaction	
  is	
  our	
  
top	
  priority.	
  	
  Just	
  click	
  on	
  the	
  application	
  link	
  below	
  to	
  get	
  started	
  
	
  
Make	
  the	
  Right	
  Move	
  with	
  DC	
  Property	
  Investors	
  
	
  
	
  
 
	
  
Copy	
  	
  	
  Writing	
  	
  
Crafted	
  copy	
  for	
  the	
  Charles	
  County’s	
  Going	
  Green	
  What	
  Does	
  
it	
  Mean	
  student	
  video	
  contest.	
  Created	
  copy	
  for	
  all	
  flyers,	
  
contests	
  rules,	
  fact	
  sheets	
  and	
  sign-­‐up	
  forms.	
  
Video	
  Contest	
  Challenge:	
  
Tell	
  us	
  what	
  you	
  think	
  it	
  means	
  to	
  “go	
  green”	
  in	
  your	
  community.	
  	
  Show	
  us	
  how	
  you	
  can	
  live	
  
green	
  with	
  your	
  family	
  and	
  friends,	
  how	
  you	
  can	
  learn	
  green	
  with	
  your	
  teachers	
  and	
  classmates	
  
and/or	
  how	
  you	
  can	
  work	
  green	
  on	
  your	
  after	
  school	
  job	
  (if	
  applicable).	
  	
  How	
  can	
  you	
  help	
  others	
  
in	
  Charles	
  County	
  and	
  beyond	
  to	
  go	
  green?	
  	
  
	
  
Please	
  note:	
  Students	
  should	
  not	
  have	
  any	
  outside	
  assistance.	
  
	
  
Instructions:	
  	
  
1. Get	
  together	
  with	
  your	
  Green	
  team	
  and	
  faculty/staff	
  sponsor.	
  
2. Decide	
  on	
  a	
  concept	
  for	
  your	
  Green	
  video	
  that	
  is	
  in	
  line	
  with	
  the	
  contest	
  
challenge.	
  	
  Remember,	
  the	
  judges	
  will	
  be	
  looking	
  for	
  creativity,	
  originality	
  and	
  
appropriateness	
  to	
  theme.	
  
3. Have	
  your	
  faculty/staff	
  sponsor	
  fill	
  out	
  the	
  Green	
  video	
  contest	
  registration	
  form.	
  
4. Fill	
  out	
  and	
  sign	
  your	
  own	
  Green	
  video	
  contest	
  release	
  form	
  (must	
  also	
  be	
  signed	
  
by	
  a	
  parent/legal	
  guardian	
  if	
  you	
  are	
  under	
  18)	
  and	
  have	
  a	
  witness	
  sign	
  as	
  well.	
  	
  
5. Have	
  your	
  faculty/staff	
  sponsor	
  collect	
  the	
  signed	
  and	
  witnessed	
  Green	
  video	
  
release	
  forms	
  from	
  each	
  student.	
  
6. Plan	
  your	
  Green	
  video,	
  including	
  script,	
  setting,	
  props	
  and	
  duties	
  that	
  each	
  team	
  
member	
  will	
  perform.	
  
7. Film	
  your	
  Green	
  video.	
  
8. Edit	
  your	
  Green	
  video	
  down	
  to	
  4	
  minutes	
  or	
  less	
  and	
  burn	
  it	
  in	
  the	
  MP4	
  format	
  
onto	
  a	
  DVD.	
  
9. Have	
  your	
  faculty/staff	
  sponsor	
  submit	
  your	
  Green	
  video	
  DVD,	
  completed	
  
registration	
  form	
  and	
  all	
  signed	
  and	
  witnessed	
  Green	
  video	
  contest	
  release	
  forms.	
  	
  
All	
  materials	
  must	
  be	
  received	
  by	
  May	
  16.	
  	
  	
  
	
  
Need	
  some	
  ideas	
  to	
  get	
  you	
  started?	
  	
  Here	
  are	
  a	
  few:	
  
1. “The	
  Real	
  Students	
  of	
  Charles	
  County	
  “–Use	
  a	
  reality	
  show-­‐type	
  format	
  to	
  follow	
  a	
  
chosen	
  student(s)	
  for	
  a	
  day.	
  	
  Make	
  sure	
  you	
  show	
  how	
  the	
  student	
  lives	
  green	
  while	
  
he/she	
  interacts	
  with	
  parents,	
  teachers,	
  friends,	
  co-­‐workers,	
  etc.	
  	
  Capture	
  how	
  the	
  
student	
  encourages	
  others	
  in	
  the	
  county	
  to	
  go	
  green	
  and	
  live	
  green.	
  
2. Be	
  a	
  Vampire	
  Slayer	
  –	
  The	
  Charles	
  County	
  Going	
  Green	
  web	
  site	
  highlights	
  how	
  each	
  of	
  
us	
  can	
  save	
  energy	
  by	
  slaying	
  energy	
  vampires.	
  	
  Demonstrate	
  how	
  this	
  can	
  be	
  done	
  at	
  
home,	
  at	
  school,	
  at	
  work	
  and	
  anywhere	
  in	
  the	
  county.	
  	
  For	
  more	
  information	
  on	
  energy	
  
vampires,	
  visit:	
  http://www.charlescounty.org/green/phantomloads.pdf	
  
3. Tourism	
  –	
  Imagine	
  you’re	
  in	
  charge	
  of	
  increasing	
  green	
  tourism	
  in	
  the	
  county.	
  	
  Show	
  how	
  
families,	
  schools,	
  businesses	
  and	
  the	
  community	
  at	
  large	
  are	
  going	
  green	
  or	
  what	
  they	
  
can	
  do	
  to	
  improve	
  their	
  green	
  efforts.	
  
4. Create	
  Your	
  Own	
  Concept	
  –	
  The	
  judges	
  will	
  be	
  looking	
  for	
  creativity,	
  originality	
  and	
  
appropriateness	
  to	
  theme.	
  
	
  
 
	
  
Copy	
  	
  	
  Writing	
  	
  
Created	
  an	
  11-­‐page	
  speakers	
  pitch	
  document	
  for	
  Macy’s	
  
Executive	
  Aubyn	
  Thomas.	
  Responsible	
  for	
  all	
  content	
  and	
  
design	
  details.	
  
 
	
  
	
  
April	
  Williams,	
  CEO	
  &	
  Owner	
  
240-­‐353-­‐3146	
  
april@kennedyconsulting.net	
  

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KCG Portfolio

  • 1.     Kennedy  Consulting  Group   Company  Portfolio       Our  Ideas  Begin  With  You  
  • 2.     PUBLIC        RELATIONS   PR  firm  for  the  Baltimore  stop  on  The  Wait  book  tour  for   celebrity  authors  DeVon  Franklin  &  Meagan  Good.   Created  and  executed  social  media  campaigns  and   onsite  event  support.  
  • 3.     PUBLIC        RELATIONS   Created  the  Back-­‐2-­‐School  press  release  for  the  Miracle   City  Church  in  Baltimore,  Maryland  and  provided  media   relations  support.  
  • 4.     PUBLIC        RELATIONS   PR  firm  for  2HB’s  Annual  Fundraising  Golf   Tournament.  
  • 5.     Event          Planning     Main  event  planner  for  the  Governor’s  office  of  Minority  Affairs.   Responsible  for  all  logistics,  speaker  retention,  email  marketing,   registration,  expo  hall  set  up,  sponsorship,  social  media   promotions  and  all  other  logistics  for  meetings/events  geared   towards  small  businesses.    
  • 6.     Event          Planning     Event  coordinator  for  the  Reginald  F.  Lewis   Museum’s  fundraising  gala.            
  • 7.     Event          Planning     Conference  and  event  planner  for  the  MBE  University   Conference  &  Expo.  The  flagship  small  business   conference  for  the  O’Malley-­‐Brown  Gubernatorial   Administration.            
  • 8.     Event          Planning     KCG  provided  event  coordination  and  marketing  support   for  the  Charles  County  Government’s  Going  Green  event.     Managed  media  inquires,  sponsorships  and  onsite   logistics.      
  • 9.     Marketing      Videos   Created  several  marketing  videos  for  the  Governor’s  Office  of   Minority  Affairs.   Ready,  Set,  GROW!  marketing  video  created  for  the  Governor’s  Office  of   Minority  Affairs     https://youtu.be/GF50xl_JLXg       Shout  Out  Your  Biz  marketing  video     https://youtu.be/qwDRRLCqDco?list=FLaG7Qnn2ktJlSbLrJAhoQ9w       GOMA  2014  Year  in  photos     https://youtu.be/l9uj-­‐kmdpp8    
  • 10.     Copy      Writing     Created  video  marketing  script  for  DC  Property  Investors.   Looking  to  sell  your  home  but  short  on  time  and  money?    DC  Property   Investors  can  help!       Don’t  get  bogged  down  with  time  consuming  repairs  or  unnecessary   costs  staging  your  home.    At  DC  Property  Investors  we  replace  the   hassle  in  the  home  selling  process  with  our  fast  and  friendly  three-­‐step   approach  and  in  many  situations,  we  can  get  you  to  the  close  in  as  little   as  one  week!       How  do  we  do  it?  With  our  three-­‐step  proven  method:     Step  1:  Complete  the  application   Step  2:  We  send  you  the  written  offer   Step  3:  The  buyer  receives  payment  and  your  done     It’s  that  simple!     Contact  DC  Property  Investors  today  to  get  started  and  receive  a  no  cost   consultation.    Our  service  is  rated  number  1  and  your  satisfaction  is  our   top  priority.    Just  click  on  the  application  link  below  to  get  started     Make  the  Right  Move  with  DC  Property  Investors      
  • 11.     Copy      Writing     Crafted  copy  for  the  Charles  County’s  Going  Green  What  Does   it  Mean  student  video  contest.  Created  copy  for  all  flyers,   contests  rules,  fact  sheets  and  sign-­‐up  forms.   Video  Contest  Challenge:   Tell  us  what  you  think  it  means  to  “go  green”  in  your  community.    Show  us  how  you  can  live   green  with  your  family  and  friends,  how  you  can  learn  green  with  your  teachers  and  classmates   and/or  how  you  can  work  green  on  your  after  school  job  (if  applicable).    How  can  you  help  others   in  Charles  County  and  beyond  to  go  green?       Please  note:  Students  should  not  have  any  outside  assistance.     Instructions:     1. Get  together  with  your  Green  team  and  faculty/staff  sponsor.   2. Decide  on  a  concept  for  your  Green  video  that  is  in  line  with  the  contest   challenge.    Remember,  the  judges  will  be  looking  for  creativity,  originality  and   appropriateness  to  theme.   3. Have  your  faculty/staff  sponsor  fill  out  the  Green  video  contest  registration  form.   4. Fill  out  and  sign  your  own  Green  video  contest  release  form  (must  also  be  signed   by  a  parent/legal  guardian  if  you  are  under  18)  and  have  a  witness  sign  as  well.     5. Have  your  faculty/staff  sponsor  collect  the  signed  and  witnessed  Green  video   release  forms  from  each  student.   6. Plan  your  Green  video,  including  script,  setting,  props  and  duties  that  each  team   member  will  perform.   7. Film  your  Green  video.   8. Edit  your  Green  video  down  to  4  minutes  or  less  and  burn  it  in  the  MP4  format   onto  a  DVD.   9. Have  your  faculty/staff  sponsor  submit  your  Green  video  DVD,  completed   registration  form  and  all  signed  and  witnessed  Green  video  contest  release  forms.     All  materials  must  be  received  by  May  16.         Need  some  ideas  to  get  you  started?    Here  are  a  few:   1. “The  Real  Students  of  Charles  County  “–Use  a  reality  show-­‐type  format  to  follow  a   chosen  student(s)  for  a  day.    Make  sure  you  show  how  the  student  lives  green  while   he/she  interacts  with  parents,  teachers,  friends,  co-­‐workers,  etc.    Capture  how  the   student  encourages  others  in  the  county  to  go  green  and  live  green.   2. Be  a  Vampire  Slayer  –  The  Charles  County  Going  Green  web  site  highlights  how  each  of   us  can  save  energy  by  slaying  energy  vampires.    Demonstrate  how  this  can  be  done  at   home,  at  school,  at  work  and  anywhere  in  the  county.    For  more  information  on  energy   vampires,  visit:  http://www.charlescounty.org/green/phantomloads.pdf   3. Tourism  –  Imagine  you’re  in  charge  of  increasing  green  tourism  in  the  county.    Show  how   families,  schools,  businesses  and  the  community  at  large  are  going  green  or  what  they   can  do  to  improve  their  green  efforts.   4. Create  Your  Own  Concept  –  The  judges  will  be  looking  for  creativity,  originality  and   appropriateness  to  theme.    
  • 12.     Copy      Writing     Created  an  11-­‐page  speakers  pitch  document  for  Macy’s   Executive  Aubyn  Thomas.  Responsible  for  all  content  and   design  details.  
  • 13.       April  Williams,  CEO  &  Owner   240-­‐353-­‐3146   april@kennedyconsulting.net