Prospectus Lyric Video

1. Lyric Video Prospectus
Faysal Dawahra
AYVN
X
Melvin Monell Brian Haney Alaysha Ortiz

2. Table of Contents
2
TREATMENT
Concept
Typography & Color Palette
Treatment
Differentiating Factor
ABOVE-THE-LINE BIOS
AYVN
Faysal Dawahra
Brian Haney
Melvin Monell
Alaysha Ortiz
MARKETING
LOGISTICS
REFERENCES
3
4
5
6
7
8
9
10
11
12
13
14
20
22

3. 3
Treatment

4. 4
Concept
A couple reminiscent of their past
love transported into space.

5. 5
TYPOGRAPHY
I don’t wanna lose you.
Or pressure you into
something new.
I don’t wanna hate you.
I don’t wanna lose you
because if I did
I couldn’t bear the weight
of your atmosphere.
COLOR
PALETTE
Kalam Light
Kalam Bold

6. 6
Treatment
We have a couple that are
dancing together in a
rooftop with a city view on
the background.
The Auora will be present during
parts of the lyric video using an After
Effects animation representing the
space that falls between the couple.
The perspective would be
from the inside of the car, so
it seems more realistic.

7. 7
Differentiating
Factor
What makes our lyric video unique is the use
of after effects space animations to represent
the emotions the song is trying to make us feel.
Using literal space to represent two past lovers.

8. Above-the-line Bios
8

9. " Being able to create immersive visual
experiences alongside music is a strong suit of
AYVN as they always strive for music to go
beyond sound."
Our lyric video goes beyond the music, our visual
interpretation of the song X brings to life AYVN's
creative vision and provides an emotional
experience for the viewer.
9
AYVN

10. 10
FAYSAL
DAWAHRA
Target Audience &
Brand
A Music Business student at Full Sail University from
San Juan, Puerto Rico.
Ever since I was a little boy I loved playing
instruments and learning music, and as I grew I
started having a love for the business side.
I am good at understanding artists' visions and
building the brand they have.
My goals are to make connections in the music
industry and have professional experience.

11. 11
BRIAN HANEY
Marketing &
Editor
For Digital Media Companies that Create Content, I provide
ways to improve brand positioning and drive sales. I provide
unique strategies to allow the creation of brand storytelling
and drive social growth.
With a keen visual eye and a background in film production,
I know how to work through the pre and post-production
process of multiple types of content creation.
Loyalty, duty, respect, selfless service, honor, integrity, and
personal courage. Those are the 7 Army Values that I apply
to all of the work that I do wherever I go.

12. With experience in music production, I know how to navigate
the creative process of multiple types of content creation.
From studio sessions to music videos, I work closely with
artists to ensure their vision is brought to life in a way that
exceeds their expectations.
Through careful curation and management of an artist's
image, I help them connect with their audience in a more
meaningful way. By creating compelling visual content and
implementing effective marketing strategies, I'm able to
develop a strong brand identity that resonates with fans and
drives social growth.
12
MELVIN MONELL
AD
(Assistant Director)

13. 13
ALAYSHA ORTIZ
Creative Director &
Logistics
An enthusiastic in monetizing the emotional connections
between the audience and live entertainment.
With a background in live events and management I have
found my passions in the organization, logistics, and
creative side of production. It is very important for me as
working with an artist or company to not only achieve
their vision, but also be aware of what the production can
actually provide and how much will it takes to get to the
goal.

14. 14
Marketing Demographic

15. 15
Sad music is good music, heres why:
A study done by Frontiers in Psychology conclude that "The
results revealed that although sad music was perceived to be
more tragic, listening to sad music actually induced participants
to feel more romantic, blither, and less tragic" (June 2013,
Frontiersin.org)
Ayvns top ranged audience ages are 13-17 year olds at 30 percent
and 17-25 year olds at 45 percent. (Gen Z)
A study done by The Morning Consultant concluded that:
85% of Generation Z said they watch music videos at least once a
month, while 36% said they watch them daily, according to Vevo’s
proprietary Media Tracker.
Just over half (54%) of Gen Zers said they typically watch a music
video in the first week it is available.
Additionally concluded was that 33% of female Gen Zers watch
ZSA, 32% Olivia Rodrigo, and 23% Billie Eilish music videos (2021,
themorningconsultant.com)
During our interview with AYVN, we concluded that the majority
of her audience is female (78%) and that she identifies strongly
with artists such as SZA, Olivia Rodrigo, and Billie Eilish.

16. 16
Target Audience Infographic

17. 17
Statistics by Genre & Global Audience
60% Female
40% Male
English Speakers

18. 18
Who makes up X's audience?
Generations
18-24 25-35 13-17

19. 19
X's audience is likely to use Social Media
Twitter Instagram TikTok Youtube

20. 20
LOGISTICS

21. 21

22. 22
References
Coo, S. C.-. (n.d.). The Audience of Taylor Swift’s “Red (Taylor’s Version).” https://resources.audiense.com/blog/taylor-swift-red-
album-success-what-you-can-learn
Kawakami, A., Furukawa, K., Katahira, K., & Okanoya, K. (2013, May 14). Sad music induces pleasant emotion. Frontiers. Retrieved
February 14, 2023, from https://www.frontiersin.org/articles/10.3389/fpsyg.2013.00311/full
Landscape photography of Mountain · Free Stock Photo - PEXELS. (n.d.). Retrieved February 4, 2023, from
https://www.pexels.com/photo/landscape-photography-of-mountain-3384692/
OpenAI. (2022, April 14). Dall·E 2. OpenAI. Retrieved February 4, 2023, from https://openai.com/dall-e-2/
Shevenock, S. (2022, September 29). Exclusive: Vevo Data reveals how often gen Z watches music videos and which ones
overperform with them. Morning Consult. Retrieved February 14, 2023, from https://morningconsult.com/2021/08/02/vevo-
exclusive-data-gen-z-music-videos/
Silhouette of man jumping on field during Night time. (n.d.). Retrieved February 4, 2023, from
https://www.pexels.com/photo/silhouette-of-man-jumping-on-field-during-night-time-4606770/
Silhouette photography of man and woman · Free Stock Photo - PEXELS. (n.d.). Retrieved February 4, 2023, from
https://www.pexels.com/photo/silhouette-photography-of-man-and-woman-2494701/
Viner, J. (2022, October 5). Unraveling the Rise of Billie Eilish - Josh Viner. Medium. https://joshdviner.medium.com/unraveling-
the-rise-of-billie-eilish-17fae8038340