1. Increasing Their Bottom Line
Cingular Wireless (now AT&T)
OBJECTIVE:
Increase awareness of 5 specific locations.
STRATEGY:
The creation of a targeted advertising schedule, interactive
events centered around the new release of the final Star
Wars film for all 5 locations, in which Cingular was a film
sponsor. Partnered with 20th Century Fox for the preview.
RESULTS:
Stores reported an increase of clients by 30%.
MONEY:
Secured an increased of $50,000 for 3rd & 4th Quarter
Advertising Buys and an additional $15,000 for the non-
traditional promotion.
Sound Mortgage Solutions
OBJECTIVE:
Increase awareness of their lending capabilities to mortgage
brokers.
STRATEGY:
The creation of targeted advertising to brokers, database blasts,
and collateral material for Account Executives to distribute.
RESULTS:
Sales leads increased by 40% and 25% growth in loans closed.
MONEY:
Generated 1.9 million in closed new loans.
Lysol
OBJECTIVE:
Promote their “Spring Cleaning” campaign & product awareness.
STRATEGY:
Developed a special promotion designed for database building, targeted
advertising schedules, and 3rd party tie-in for product sampling &
coupons.
RESULTS:
Database grew by 35%, and Lysol reported an increase of purchase of
their products by 8%.
MONEY:
Landed a $10,000 advertising schedule, and $5,000 toward the
promotion from Lysol and $7,500 from Publix Supermarkets.