Interesting Phenomena From The Outside Of The Research

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Interesting phenomena in the non-traditional higher education space for the non-traditional student population.

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Interesting Phenomena From The Outside Of The Research

  1. 1. Interesting phenomena from the outside of the research Presentation material By Paul Kim [email_address]
  2. 2. <ul><li>“ University of the Second Chance” </li></ul>
  3. 3. P ublic P roprietary Universities vs. Tech Companies MSFT CSCO COCO APOL
  4. 5. YOUTUBE Channel for University of Phoenix Admission support – Highly motivating marketing – “Yes. You can do it!, too!”
  5. 6. MYSPACE for Grand Canyon University “ Almost closing down status” to 13000 students in 6 years. NASDAQ IPO in 2008
  6. 7. Completely online. One 3-story building in the middle of desert in Arizona Started as non-profit and received accreditation in 2003. 7000 students in 2008.
  7. 8. Why are they successful? <ul><li>One semester-long lecture in 3 slides… </li></ul>
  8. 9. Students <ul><li>New market </li></ul><ul><li>Non-traditional </li></ul><ul><li>Older </li></ul><ul><li>Working </li></ul><ul><li>Who would not/could not be college students otherwise </li></ul><ul><li>Going for the second chance </li></ul>
  9. 10. Value <ul><li>Convenience, convenience, convenience </li></ul><ul><li>Convenience makes them come </li></ul><ul><li>Dynamically meeting the current needs of the market place, especially in areas where there is a strong unmet demand for specialized education and training. </li></ul>
  10. 11. Business Characteristics <ul><li>Online, F2F, Hybrid, Individualized schedule </li></ul><ul><li>ERP is the key to success </li></ul><ul><li>Highly scalable structure for a rapid growth </li></ul><ul><li>Constantly preparing for government audits (Federal , State Bureau, Accreditation) </li></ul><ul><li>Unbundle faculty role - Full time curriculum developers vs. contracted teaching faculty </li></ul>
  11. 12. <ul><li>Anything traditional universities can learn from these public proprietary universities? </li></ul>
  12. 13. Transformation Now Watching Critical Thinking mROI Technology Investment Content Lecturer Student Problem Facilitator Researcher Problem Solver Project Manager Textual Postings Discrete Outcomes Analysis Multimodal Interactions Collective Intelligence Interaction Analysis Memorizing

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