This document compares inbound and outbound marketing strategies. It defines outbound marketing as traditional advertising approaches where companies directly push messages to audiences, such as TV, radio, newspapers. Inbound marketing is described as a strategy where companies create engaging content to pull in potential customers, including blogs, videos, social media. The document notes that inbound marketing has become more common and effective in recent years due to the rise of the internet. It provides examples of inbound techniques like SEO, content marketing, and social media optimization. In conclusion, it advises businesses to test different approaches and integrate both inbound and outbound methods based on their specific goals and audiences.

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Inbound Marketing vs. Outbound
Marketing
Here’s What you Need to Know!

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 Marketing is a business term that can be characterized in
multiple ways. It is an administrative procedure that helps
to move products or services from businesses to clients
with a thoughtful idea behind.
 It helps to decide the cost of a product based on its
demand and choosing dissemination channels. It helps to
create and actualize a promotional strategy too.
 Today, marketing tactics experienced a monstrous
change. Outbound marketing strategies are not so
powerful as they used to be. Recently, inbound marketing
strategies are more common that are driven by the
internet and runs online.
 In this PPT, we will discuss the two most important
marketing strategies and understand the differences
between the two.
Introduction

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What is Outbound Marketing?
Outbound Marketing refers to a special kind of marketing
where a Company starts the conversation and sends message
out to the audience. It includes more traditional form of
marketing or advertising like TV, radio, newspaper ads,
magazine ads, flyers, catalog, brochures, email span etc.
In the last 10 years, outbound marketing was not much
preferred by the businesses whereas inbound marketing
became more common with the increase in the number
of of internet users worldwide.
Outbound Marketing may also include Cold calling, Media
Buys, Email Spam etc.

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Outbound
Marketing
Print Media Billboards
Direct Mail
Marketing
TV and Radio
Ads
Newspaper
Ads
Telemarketing
Outbound Marketing Strategies

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Challenges with Outbound Marketing
Outbound Marketing lacks personalization that makes it less
compelling.
In Outbound marketing the source from where you got the client
remains unknown to you.
With Outbound marketing, you need to change your
strategies and your financial plans regularly.
The biggest issue with Outbound marketing is the cost
involved. An outbound partner generally has to pay 62
percent higher when compared to an inbound partner.

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What is Inbound Marketing?
Inbound marketing is a new advertising idea where
advertisers put maximum efforts to pull in potential clients
with fascinating substance.
The fascinating substance may include blog entries,
infographics, web content, white papers, email
pamphlets,etc.
You can opt for paid marketing strategies as per your
budget. Inbound marketing is extremely direct that increases
leads by expanding their commitment to the brand.
Undoubtedly, it is more popular than outbound marketing
today.

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Inbound Marketing Strategies
Inbound Marketing
Search Engine Optimization
Content Marketing
Social Media Optimization
Email Marketing

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Inbound vs. Outbound
Let’s have a look and understand the differences between two and which one should you
choose for your business.
Inbound
• Pulls in interested readers
• Written for the consumer's needs
• Interactive and fluid
• Draws in customers
• Is part of content consumption
• Natural habitat: blogs, social media, opt-in
emails,
• search, influencer marketing
Outbound
• Pushes at everybody, regardless of
interest
• Written for the product's needs
• Inert, one-way
• Seeks out customers
• Disrupts content consumption
• Natural habitat: display ads, billboards,
telemarketer
• scripts, magazines, TV ads

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Finding the right marketing strategy for you
1), The best showcasing technique is the one that works. Break down the information and test results
independently.
2), Crucial to the achievement of your B2B, lead generation is the capacity to use both inbound and
outbound showcasing procedures.
3), Inbound promoting is important to renew your business pipeline with new leads, while outbound
showcasing causes you to track and drive your current prospects through the purchasing cycle.
4),This is your choice either you wanted to use HTML editors or simple plain text to approach the
customers with perfection.
5), So, you have to decide yourself which strategy works the best for you.

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Email Marketing
Thank you
Happy Learning!