This document discusses the benefits of inbound marketing strategies over outbound strategies. Some key points made include: - 58% of marketers already use inbound strategies which generate 61% lower costs per lead than outbound strategies - Companies that blog receive 67% more leads than those that don't and blogs can generate customers - Social media produces 2x more leads than trade shows, telemarketing, direct mail or pay-per-click advertising - Inbound marketing delivers 54% more leads into the marketing funnel than outbound marketing

1. Inbound
Marketing
Why
You
Need
Inbound
In
2014
%
of
marketers
already
use
inbound
strategies
58 Inbound
leads
cost
61%
less
than
outbound
leads.
6
out
of
10
Marketers
have
a
blog
Companies
that
blog
receive
67%
more
leads
than
those
that
don’t
Customers
From
Blogging
%
of
Marketers
who
have
generated
a
customer
from
their
blog
The
average
company
that
blogs
generates
55%
more
website
visitors
Social
media
produces
The
markeIng
leads
of
tradeshows,
telemarkeIng,
direct
mail,
or
PPC.
2X
46%
of
online
customers
count
on
social
media
when
making
a
purchase
decision.
34%
22%
0%
10%
20%
30%
40%
Inbound Outbound
Inbound
MarkeIng
Creates
More
Leads
Q: What percentage of your company's leads
come from each of the following sources?
Inbound
markeIng
delivers
54%
more
leads
into
the
markeIng
funnel
than
outbound.
43%
• hPp://blog.hubspot.com/markeIng/inbound-­‐markeIng-­‐data
• hPp://blog.hubspot.com/markeIng/2013-­‐inbound-­‐markeIng-­‐stats-­‐charts
• hPp://blog.hubspot.com/insiders/inbound-­‐markeIng-­‐stats
72%
Company
websites
that
don't
have
CTAs
on
interior
pages
21%
79%
0%
20%
40%
60%
80%
100%
Leads
that
convert
into
sales
Leads
that
don't
convert
into
sales
79%
of
Leads
Never
Convert
into
Sales
Lack
of
Lead
Nurturing
Contributes
to
This
Problem
72%
of
Small
Businesses
Don’t
Use
Calls-­‐to-­‐AcIons
on
Their
Interior
Pages
Sources