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Inbound marketing checklist
HubSpot is an inbound marketing and sales platform with over 31,000 customers globally. It provides tools to attract visitors through content marketing, engage audiences across social media, and convert leads with a free trial and other offers. HelpScout is a web-based customer service help desk that aims to improve customer experience. It focuses on SEO and blog content to attract customers and uses email marketing to close sales but offers fewer free tools than HubSpot. Both companies follow an inbound marketing methodology and focus on content, social media, and conversations to engage audiences at different stages.
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Inbound marketing checklist
- 1. _Company HubSpot_Company Business (resume at FB): Tools to ATTRACT _educational contentYes _updated content Yes _keywords on the post titles Yes _Blog optmization Yes _call to action at the end of post Yes Yes Yes No Yes Yes Yes _Instagram 102K 1284 1% Yes Yes _Facebook 1,7m 66 0% Yes Yes _Twitter 46.3k 30 0% Yes Yes _Youtube 50k 26 0% Yes Yes _LinkedIn 218k 683 0% Yes Yes at least once a day photos, videos, links, gifs, variated themes Tools to CONVERT _Buttons Yes _Free trial Yes _Ebooks Yes _Attractive Images / InfosYes _Website easy to navigateYes _Videos _ infographic Yes _Newsletter Yes _Human conversation Yes Inbound marketing and sales platform with 31,000+ customers in more than 90 countries. Followers Varied Content iqual or up 1% Engagement Likes avarage Last 10 p email with human aproach Blogs Social Publish Call to action Website Inbound Methodology - Check List How to Increase Inbound Marketing Inbound marketing Actual Conten one month Ex: "How to Calculate Customer https://blog.hubspot.com/insiders/h Evidence in next page SEO _is possible to find (Google First Page) with a problem to solve? No Ads How to solve sales problemsHow to increase sales through digital marketing _is possilbe to find (Google First Page) using company description? No Ads Sales platform software Inbound marketing tools Conversation Strangers Visitors Leads Customers Promoters CONVE RT ATTRACT CLOSE DELIG HT
- 2. _Chats Yes _Forum / Researchs Yes _Live messageYes _Extra Yes Tools to CLOSE _Email Marketing Yes _Workflows Yes Tools to DELIGHT _Tickets / Free tools Yes Score Total maximum possible total 41 88% Training / HubSpot Academy on IG / Webninars 36 Conversation Email received few minutes after see one case in website. Evidence in next CRM free forever
- 3. _Company HubSpot _Company Business (resume at FB) Tools to ATTRACT Tools to CLOSE Tools to DELIGHT Inbound Methodology - Check List Inbound marketing and sales platform with 31,000+ customers in more than 90 countries. Post End with Call Inboun d MarkeO ng Google Search HubSpo t was the
- 7. _Company Help Scout y Business (resume at FB) Tools to ATTRACT _educational contentYes _updated content Yes _keywords on the post titles Yes _Blog optmization Yes _call to action at the end of post Yes Yes Yes Yes No Yes no _Instagram No 0 0% No No _Facebook 3,3k 0 0% Yes No _Twitter 10,2k 4 0% Yes No _Youtube No 0 0% No No _LinkedIn 2,6k 2 0% Yes No at least once a day photos, videos, links, gifs, variated themes Tools to CONVERT _Buttons Yes _Free trial Yes _Ebooks Yes _Attractive Images / Infos Yes _Website easy to navigate Yes _Videos _ infographic Yes _Newsletter Yes _Human conversation No _Chats No SEO _possible to find (Google First Page) with a problem to solve. No Ads how to do customer experience how to solve customer problem _possilbe to find (Google First Page) like a tool, using company description. No Ads customer service web based customer software Varied Content iqual or up 1% Engagement Conversation coming soon Evidence in next page how to solve customer service faster customer experience Social Publish Call to action 15 days Likes avarage Last 10 p https://www.helpscout.net/list-building/#five very good testimonials Website Followers Actual Content Web-based help desk designed for a great customer experience. Inbound Methodology - Check List Blogs How to Rebuild Customer Loyalty After a Data Security Breach https://www.helpscout.net/blog/customer- Strangers Visitors Leads Customers Promoters CONVERT ATTRACT CLOSE DELIGHT
- 8. _Forum / Researchs Yes _Live message No _ExtraYes Tools to CLOSE _Email Marketing Yes _Workflows yes Tools to DELIGHT _Tickets / Free tools No Score Total maximum possible total 41 23 56% compartive tool between HelpSout x Competition email after site interaction only free trial Conversation https://www.helpscout.net/resources/
- 9. _Company Help Scout any Business (resume at FB) Tools to ATTRACT Tools to CLOSE Tools to DELIGHT Web-based help desk designed for a great customer experience. Inbound Methodology - Check List Post with call to acOon A compar aEve analysi