The document discusses key areas for a successful digital marketing campaign for small businesses, including website strategy, social media, and email marketing. It recommends focusing a website on branding, content, and social networking links. For social media, it suggests defining content and engagement strategies for Facebook, Twitter, LinkedIn, and YouTube. Regarding email marketing, it compares traditional email to Constant Contact and emphasizes the importance of customizing content for different customer groups. Tips discussed include using QR codes, hashtags, and staying connected through networking.

1. SOCIAL MEDIA & DIGITAL
MARKETING FUNDAMENTALS
FOR SMALL BUSINESSES
Presented By Jamie Bitzer
English Sewage Disposal Inc

2. THE TOP 3 AREAS OF FOCUS TO LAUNCH A
SUCCESSFUL MARKETING CAMPAIGN;
Website
• Designated Areas & Clean Call to
Actions
• Behind the Scenes Analytics
• Accessible linking to Social Sites
• Reportable Tracking
• Use of Mobile App & Applications for
Mobile Devices
Facebook-Twitter-
Linked In-You Tube
• Define Content & Engage Strategy
• Use of QR Codes
• Apply best Marketing Practices to Core
Platforms Individually
• Repetitious Management & Scheduling
• HootSuite
Email Marketing
• Contact Management
• Personalization of Materials
• Accessibility
• Tracking

3. WEBSITE STRATEGY
Branding Definition- The marketing practice of creating a name,
symbol, or design that identifies and differentiates a product
from other products.
Content
1. What message do you want
people to see when meeting
you or your company for the
first time?
2. What services do you want
to showcase?
3. Make sure to use content
you want associated with
your business-ex: keywords-
taglines-photos
4. Be consistent or your efforts
will fail.
A consumer hesitates
on a purchase 30x faster
when confused by
content rather than
price.
Social Networking
1. Choose what social sites will work best
for your branding.
2. Make sure all social networks you are
associated with are clearly listed on
your website with hyperlinks to each
individually.
3. Include social site logos on all print and
digital advertising.
4. Incorporate a coupon or special to
draw people to your pages
respectively.
Reporting & Mobile Apps
1. Reporting is key to marketing!
2. The only way to track your ROI (which should
be Hugh considering most social media and
web efforts should be in house) is to review
your reporting.
3. Follow 3 month rule for tracking- when
starting a campaign allow 3 months before
you make any changes. 3 months should give
your accuracy for changes.
4. Remember to use mobile friendly programs
when possible. When you are able to
connect seamlessly with all devices it allows
quicker response time for your customers.

4. SOCIAL MEDIA & DIGITAL MARKETING
Facebook
1. On Facebook content
matters. Put direct thoughts
into your post.
2. In 2015 FB announced it has
hit 1 Billion users daily. 65%
are on mobile devices.
3. Use what is trending to
capture an audience that is
strategically likely to use your
services- ex: quote of the day,
a joke, or upcoming event
blasts.
4. Use your analytics reporting
to your advantage. Best
days/times to post, most
common keywords, and
suggestions google offers.
5. Remember MORE CONTENT
LESS Posts!
Twitter
1. Know why your on Twitter.
2. Twitter has 215 Million
Monthly Active Users.
3. Appeal to Human Behavior.
Try rotating your content from
your services to what is
trending using blogs,
hyperlinked url's(these should
feed to your sites for organic
search results) and retweets.
Market in the Moment!
4. Use programs/advance
searches to target your
audience. Follow analytics to
see what is working.
5. Remember More Tweets Less
Content!
Linked In
1. All About the Connections!
2. Showcase yourself for
Marketing your services or
products. Make this your
personal connection with
people met through
networking.
3. Timing is everything. Follow
up, write reviews, ask for
ratings in return. Boost
yourself to gain
professionalism and turn that
into profit.
1. Streaming Content and Video are
pressing in today's marketing.
2. Use videos to show product,
services, training, tutorials,
commercials, and many more
creative things to come beyond
2016.
3. 434.4 Million Videos have been
uploaded to YouTube in the last
365 days alone- Why has your
business not taken full advantage
of this free advertising?
4. Use links in your other social
campaigns to drive your audience
to your YouTube channel to gain
organic search results.
5. Remember Organic's are for the
Best PPC is for the rest!
You Tube

5. EMAIL MARKETING CAMPAIGNS
TRADITIONAL EMAIL VS CONSTANT CONTACT
(EXAMPLE- CHOOSE THE SOFTWARE YOUR MOST COMFORTABLE WITH.)
• 80/ 20 Rule
1. 20 % of the people your sending emails to have 80% interest in the content
2. Of the 80% remaining 20% of them will have the desire to continue reading even
subscribe to your email
• Goal- to reach the 80% not showing interest
1. First DO NOT send the same content to your entire database!
2. Customize email list into groups
3. Customize content going to each group
• Break your database into 2 groups
1. Continue Content Group- reach out more often
2. Still working on Content Group- reach out less often (adjust content if necessary)
• Use tools that gain response! (ex: what is trending in groups that are
unresponsive to your emails-grab their attention)
• Remember - Quality not Quantity! Treat your email marketing as a
Conversation you would have face to face and do not forget to add the
special touches that turn leads into clients!
• Traditional Emails- although it gets the job done it does not keep up with the
demand in today's market.
1. Integration- Traditional email databases do not have the integration
capabilities Constant Contact has.
2. Customer Support- We all know how hard it is to manage emails. Constant Contact
makes this worry free.
3. Social Media- From Constant Contact you can schedule, pre schedule, add picture
& video content and many much more that traditional email cannot offer.
4. Deliverability- Traditional emails are only received and opened by an average of
60% sent. With Constant Contact that percentage is 97%.
5. Tracking- Constant Contact tracks everything down to how long an email was
open for to if it was shared - when and to where. Traditional email has no real
tracking capabilities.
6. Campaigns-Surveys-Promotions-Direct Mail (Traditional
email offers NONE!
7. Pricing- While Traditional Email is Free it falls under the old but true statement
"You get what you pay for." Constant Contact starts at $15 a month.
Do NOT forget your
branding/taglines/Logo

6. TIPS & IDEAS
Tips
Use QR Codes when advertising to capture more
fast moving customers. These codes allow you to
get a messages across using logo's, links, pictures,
videos business cards, and much more.
Do NOT Cross your advertising efforts! Split up
your keywords in different geographically
locations. You do NOT want to spend more than
necessary.
Use Hashtags when posting anywhere (not just a
Twitter Thing) to add prominent points to your
message and for tracking.
Stay Connected Outside the Office!
Networking
Meet & Greets
Education
Events
Volunteering

7. THANK YOU ON BEHALF OF MYSELF, THE
BRIDGETON AREA CHAMBER OF COMMERCE, &
ENGLISH SEWAGE DISPOSAL FOR ATTENDING
TODAY.
Remember that work relationships are ESSENTIAL in any
successful business!
I will be accepting questions at this time.
Please scan for my
Contact Info if needed

8. NOTES & QUESTIONS
Name___________________________________ Date____________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
____________________________________________________________________________________