Inbound Marketing and WordPress

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This document outlines inbound marketing strategies that can be implemented on a WordPress website. It discusses the 5 steps of inbound marketing: creating content, optimizing content, promoting content, converting visitors, and analyzing results. It also provides examples of WordPress plugins that can help with tasks like SEO, social sharing, forms, and analytics. The presentation was given by Aaron P. Smith at WordCamp Buffalo 2012 to discuss how to use inbound marketing approaches and tools on a WordPress site.

Technology

Inbound Marketing and WordPress
Inbound Marketing strategies and the tools you can use to
implement them on your WordPress website.

By: Aaron P. Smith, MFA
www.aaronpsmith.me

WordCamp Buffalo 2012
Monday, October 22, 12

What is the purpose of your website?
Monday, October 22, 12

+555 million active web sites on the Internet
Monday, October 22, 12

Inbound vs Outbound
Marketing

Monday, October 22, 12

Outbound (Traditional) Marketing
Monday, October 22, 12

Inbound Marketing
Monday, October 22, 12

84% of decision makers use online sources
to guide purchasing decisions.
Monday, October 22, 12

What is the tone of your content?
Monday, October 22, 12

25% On-Page
Optimization

75% Off-Page
Optimization
Monday, October 22, 12

434%
more indexed pages for
companies that blog

Monday, October 22, 12

97%
more inbound links for
companies that blog
Monday, October 22, 12

All-In-One SEO Pack **
WP SEO by Yoast
Google Site Veriﬁcation
Google XML Sitemap **
Redirection **
Broken Links **
SEO Smart Links
SEO Friendly Images

Monday, October 22, 12

3. PROMOTE

Share, Share, Share... and Share!
Monday, October 22, 12

Determine your pieces of the puzzle.
Monday, October 22, 12

Simple Facebook Connect **
TwitterTools **
Tweet Old Posts

Monday, October 22, 12

US Internet users spend 3X more minutes
on blogs & social networks than on email.
Monday, October 22, 12

ShareThis **
Shareaholic **
Sociable **
WP Social Toolbar

Monday, October 22, 12

HubSpot for WordPress **
Contact Form 7 **
Gravity Form

Monday, October 22, 12

Google Analytics **
ShareThis **
HubSpot CTR **
Connect lead generation to CRM

Monday, October 22, 12

Other Notable Plugins:
Avatars
Events Manager
Exec-PHP
I Recommend This
Social Media Mashup
WP-PageNavi
Breadcrumb NavXT
Wordfence Security
Spam Free WordPress
WP-reCAPTCHA
Exploit Scanner

Monday, October 22, 12

5 STEPS
1. Create
2. Optimize
3. Promote
4. Convert
5. Analyze
Monday, October 22, 12

Fun Fact:

When started
it was originally called BackRub.

Monday, October 22, 12

These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.

WordPress as a CMS

Brian Rotsztein

These are the slides from my "WordPress as a CMS" presentation at WordCamp Montreal 2010. WordPress can be a powerful content management system for businesses. Find out why! Business owners, freelance web designers and programmers in the audience found this presentation useful, especially with the tips and practical advice. If you didn't attend the event, it should still be helpful. If nothing else, enjoy the Star Wars, BSG, and other geek references! Enjoy!

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How to Use Content Marketing to Better Reach Your Ideal Audience

Brian Rotsztein

These are the slides from my talk at WordCamp Montreal. A lot of people have asked about the book (Content Marketing Ideas) that I talk about during the session. I added a slide at the end about it. These slides are for anyone looking for success online wether they have a business or a blog. The content marketing tips and ideas presented could help you take your online marketing to the next level. Thank you for all of the tremendous positive feedback on my talk!

Grow Your Audience with Content Marketing

Brian Rotsztein

Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it! This is the original session description: Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted. Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.

SEO and Content Marketing with WordPress

Brian Rotsztein

These are the slides from my talk at WordCamp Montreal 2013. As I mentioned, I will probably release an ebook on the topic so watch for that! Thank you to everyone for all of the tremendous and positive feedback. I sincerely appreciate it. The original session description: Within the array of search engine optimization (SEO) strategies, the use of content marketing is among the latest trends being implemented to increase search engine visibility, brand awareness, and conversions. Whether companies are using WordPress as a CMS or to blog, they can take advantage of the SEO-ready aspects that the platform allows for, both natively and through the use of plugins. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) will be discussed.

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Inbound Marketing and WordPress

1. Monday, October 22, 12

2. Monday, October 22, 12

3. Inbound Marketing and WordPress Inbound Marketing strategies and the tools you can use to implement them on your WordPress website. By: Aaron P. Smith, MFA www.aaronpsmith.me WordCamp Buffalo 2012 Monday, October 22, 12

4. What is the purpose of your website? Monday, October 22, 12

5. Monday, October 22, 12

6. +555 million active web sites on the Internet Monday, October 22, 12

7. Create a Path Monday, October 22, 12

8. Inbound vs Outbound Marketing Monday, October 22, 12

9. Outbound (Traditional) Marketing Monday, October 22, 12

10. Inbound Marketing Monday, October 22, 12

11. 5 STEPS Monday, October 22, 12

12. 1. CREATE Monday, October 22, 12

13. Content is King Monday, October 22, 12

14. 84% of decision makers use online sources to guide purchasing decisions. Monday, October 22, 12

15. What is the tone of your content? Monday, October 22, 12

16. 2. OPTIMIZE Monday, October 22, 12

17. 25% On-Page Optimization 75% Off-Page Optimization Monday, October 22, 12

18. 434% more indexed pages for companies that blog Monday, October 22, 12

19. 97% more inbound links for companies that blog Monday, October 22, 12

20. Monday, October 22, 12

21. All-In-One SEO Pack ** WP SEO by Yoast Google Site Veriﬁcation Google XML Sitemap ** Redirection ** Broken Links ** SEO Smart Links SEO Friendly Images Monday, October 22, 12

22. 3. PROMOTE Share, Share, Share... and Share! Monday, October 22, 12

23. Determine your pieces of the puzzle. Monday, October 22, 12

24. Simple Facebook Connect ** TwitterTools ** Tweet Old Posts Monday, October 22, 12

25. Promote Sharing Monday, October 22, 12

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28. 4. CONVERT Monday, October 22, 12

29. Monday, October 22, 12

30. Monday, October 22, 12

31. HubSpot for WordPress ** Contact Form 7 ** Gravity Form Monday, October 22, 12

32. 5. ANALYZE Monday, October 22, 12

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34. Other Notable Plugins: Avatars Events Manager Exec-PHP I Recommend This Social Media Mashup WP-PageNavi Breadcrumb NavXT Wordfence Security Spam Free WordPress WP-reCAPTCHA Exploit Scanner Monday, October 22, 12

35. QUESTIONS Monday, October 22, 12

36. 5 STEPS 1. Create 2. Optimize 3. Promote 4. Convert 5. Analyze Monday, October 22, 12

37. Fun Fact: When started it was originally called BackRub. Monday, October 22, 12

38. Inbound Marketing and WordPress Inbound Marketing strategies and the tools you can use to implement them on your WordPress website. By: Aaron P. Smith, MFA www.aaronpsmith.me WordCamp Buffalo 2012 Monday, October 22, 12

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