Estudio global realizado por Ipsos ASI acerca de las publicidades que se emitieron durante el Mundial 2010. A partir de ésto, se identifica los parámetros que debe seguir una publicidad para que sea exitosa, se muestra los sentimientos y el alcance que se logra hacia la marca por género y cómo influye la cultura del país para la buena recepción de la campaña, entre otros factores.
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee
Read my keynote presentation summary: http://goo.gl/V1qtbQ
- How to extend your brand through social media
- Ways to Integrate social media across digital channels
- Why it's important to align your social media objectives with your content strategy
- Stanford Graduate School of Business examples
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
These are the slides from the General Assembly course "Essentials of Brand Strategy – How to kick-start your brand" in Berlin, February 2013 by Christian Vatter, Brand Experience Consultant.
www.christianvatter.com
This is a project on Shutterfly's 2012 Media Plan. It includes situation analysis, competitors, market selection, targeting, scheduling, media strategies and a flowchart.
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee
Read my keynote presentation summary: http://goo.gl/V1qtbQ
- How to extend your brand through social media
- Ways to Integrate social media across digital channels
- Why it's important to align your social media objectives with your content strategy
- Stanford Graduate School of Business examples
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
These are the slides from the General Assembly course "Essentials of Brand Strategy – How to kick-start your brand" in Berlin, February 2013 by Christian Vatter, Brand Experience Consultant.
www.christianvatter.com
This is a project on Shutterfly's 2012 Media Plan. It includes situation analysis, competitors, market selection, targeting, scheduling, media strategies and a flowchart.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
Santa Fe Tourism marketing plan 2015-2016 David Vicent
Santa Fe Tourism marketing plan 2015-2016 ( New Mexico- EEUU ) . Fantastic marketing plan with brilliant focus and technical structure. Very nice key messages selection and possitioning insights description. Very valuable as a technicaly perfect plan to expose as applied studycase.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Discover more about using Celebrities in Advertising.
About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
Santa Fe Tourism marketing plan 2015-2016 David Vicent
Santa Fe Tourism marketing plan 2015-2016 ( New Mexico- EEUU ) . Fantastic marketing plan with brilliant focus and technical structure. Very nice key messages selection and possitioning insights description. Very valuable as a technicaly perfect plan to expose as applied studycase.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
Presentation from hispanic marketing forum, 9th annual hispanic advertising and media conference and Portada awards #Portada15 Check out here more information: https://www.portada-online.com/events/hispanic-conference/
Advertising in Sport - With Videos and Examplesjanaiedwards1
PowerPoint that defines and explains advertising in sport. Provides examples, pros and cons, video links, techniques used, AIDA model, worked examples and activities
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Reading Express Indoor Pro Football hosted a Sports Marketing 101 Seminar on October 19, 2010. The class was instructed by Express General Manager Tim Glase, who brought a decade of experience in the sports industry, in particular motorsports, to the discussion.
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDINGSupriya_1995
In this age of intense competition, where capturing a position in the consumers’ mind space is extremely tough, celebrity endorsements give an extra edge to the companies for holding the viewers’ attention. Celebrities can catalyze brand acceptance and provide the enormous momentum that brands require by endorsing the intrinsic value to the brand. Following are the main reasons because of which marketers prefer celebrity endorsers:
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility
Consumers are exposed to thousands of advertisements in magazines, newspapers, websites, radio and television. Celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Every brand attempts to embezzle at least a fraction of a person’s time to inform him or her of the wonderful and different attributes of the brand. In this process, the companies employ celebrities from a particular field to feature in its advertisement campaigns.
The promotional features and images of the product are exactly matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a range of brands. Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and pleasant qualities and companies plan that these qualities are transferred to products via macro activities. Furthermore, because of their reputation, celebrities serve not only to create and maintain attention but also to achieve high recall rates for messages in today’s highly cluttered environments. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer. The study through survey analysis attempts to analyze effectiveness of celebrity endorsement in brand building. The study will be significant in exploring impact of celebrity endorsement on consumer behavior and purchase decisions
Tendencias Marketing Digital & Social Media 2014OMD Argentina
Presentación elaborada por OMD Ecuador, a cargo de Alvaro Rivera, Strategic Planning Director donde se muestran las 7 principales Tendencias de Marketing Digital y las 7 Mejores Prácticas de Social Media para el 2014. El reporte no sólo aborda un panorama de hacia dónde se dirigen los mercados globales, sino también como ésto se está haciendo realidad en nuestro países y con nuestros clientes. Algunas de las fuentes utilizadas para realizar el estudio son Forbes, AdLatina y Comscore.
SOCIAL MEDIA LISTENING INDUSTRIA DEL TURISMO Realizado por el área de Research de OMD Argentina
Este es un informe sobre el comportamiento del consumidor en Social Media y su relación con la Industria del Turismo. Nuestro propósito es mostrar lo que se está hablando sobre los principales destinos turísticos y medios de transporte.
Este es el segundo Listening Report sobre Industrias, que
explora en insights y Benchmarks de la categoría
Turismo.
Los viajeros argentinos están hablando en las redes sobre sus inquietudes, deseos y experiencias, todos datos que las marcas enfocadas en la Industria del Turismo han
comenzado a explorar en beneficio de sus estrategias de Marketing.
Este estudio tiene el objetivo de dar una idea general de lo que los medios sociales representan para la industria del Turismo, incluyendo la forma en que los viajeros se
comportan en línea.
Para el análisis del comportamiento de esta industria en redes sociales analizamos los
principales destinos y medios de transporte, terrestre como así también aéreo.
Este análisis reveló los siguientes insights:
- Se observa que los foros en donde se comparten diversas opiniones de viajeros como TripAdvisor y Viajeros.com se posicionan como parte fundamental del proceso de adquisición, de igual forma que el ingreso a los sitios oficiales y comerciales en donde se averigua sobre aerolíneas, alojamiento, transporte, etc.
- Las búsquedas online sobre aerolíneas presentan una fuerte congruencia con las compras online en esta categoría.
- De los destinos mencionados en las redes sociales se detecta mayor volumen de conversaciones que hacen referencia a viajes locales, que se correlaciona con el
porcentaje real de los viajes locales realizados.
- Destinos, Horarios y Precios son los tres drivers de mayor frecuencia de aparición en las conversaciones relacionadas a las aerolíneas.
Esperamos que este informe sobre la Industria haya sido
útil para detectar cuales son los principales insights en la
conversación sobre turismo, dentro de los medios de
comunicación social.
¿Cómo imaginas la dinámica de tu categoría?
Si le interesa saber la respuesta de la pregunta anterior o quiere entender lo que esta pasando con su marca en Social Media, póngase en contacto con nosotros para saber cómo podemos ayudarle a utilizar plenamente el poder del monitoreo en Social Media.
¿Querés ver mas papers?
Ingresá a nuestro site para ver más investigaciones (www.omdresearch.com.ar).
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Mundial 2010: ¿Trajeron las publicidades los resultados deseados?
1. World Cup 2010: Did Advertising
Dollars Bring Marketers Their
Desired Results?
by Alan Liberman and
Diego Pagura, Ipsos ASI
2. Ipsos ASI - The Advertising Research Specialists
Page 2 World Cup 2010: Did Advertising Dollars Bring Marketers Their Desired Results?
The Games Were On
For one month in 2010 (June 11th – July 11th), the
world’s attention was focused on a soccer field in
South Africa, as the top soccer players from 32 countries
around the world competed in the 64 games of the
2010 FIFA World Cup. This international event captured
the attention of seasoned soccer fans, as well as those
who got caught up in the fever of this worldwide
competition and wanted to root for their country, a country
they admired and/or a favorite player.
Televisions around the globe were tuned to the games,
with audiences and ratings in many countries surpassing
those achieved during the 2006 World Cup games.
Given the enormous appeal of these games, marketers had
an opportunity to reach large audiences worldwide, with the
goal of not only promoting their brand, but of demonstrating
their support for the games. The question each marketer
now has to answer is: were their advertising efforts
successful and well-received, ultimately resulting in a
positive image for their brand?
Were The Ads Too Much Of A Good Thing
Overall, the World Cup ads performed better in breaking
through the clutter of the other ads, as well as the games,
than in leaving a branded memory. While almost all of the
World Cup advertisements were effective in being recalled
and being correctly linked to their brand by consumers at
above average levels, only one-half of the ads were able
to elevate consumers’ previous levels of positive feelings
for the brand.
Reactions After Ad Exposure
For the most part, the ads fell short in being believable,
relevant to consumers’ needs or different from other
brands in the category. Importantly, the level of confusion
elicited by the ads was higher than expected; this is,
perhaps, a result of consumers being exposed to an
extraordinary amount of ads during the four-week
World Cup period, causing consumers to be uncertain
about the products’ benefits.
Diagnostics After Ad Exposure
Interestingly, females paid attention to World Cup
advertisements and had response rates that equaled those
of their male counterparts.
Reach And Feelings Towards The Brand By Gender
What Made A World Cup Ad A Hit
There were several World Cup ads (nearly 20%) that were
successful in their ability to resonate with consumers in
terms of their strong reach and their strong response
levels. These were ads that were able to:
• Feature clear and prominent category codes
• Introduce the brand early and make the brand the hero
of the ad
• Be used in a credible context and feature a surprising
and unexpected element that grabs consumers’ attention
• Differentiate the brand’s characteristics from other brands
• Provide a product or service that is relevant to
the consumer
• Feature a soccer celebrity from a team that is doing well
when the ad plays
• If part of a worldwide campaign, be customized for the
country it plays in
• Be inspiring
World Cup 2010: Did Advertising Dollars Bring Marketers Their Desired Results?
3. Ipsos ASI - The Advertising Research Specialists
Page 3 World Cup 2010: Did Advertising Dollars Bring Marketers Their Desired Results?
Celebrities Didn’t Enhance Brand Images
There were several creative ad styles that were used in
World Cup advertisements, including the use of a soccer
celebrity, humor, emotional themes, official sponsors and
promotions/offers. World Cup ads that featured celebrities
outperformed other ads, particularly in brand recognition;
these ads used the celebrities in credible and unexpected
situations and were successful in making the brand the
hero, not the celebrity. However, while positive feelings
towards the brand increased with the inclusion of a
celebrity, particularly among females (who might be
reacting to the appeal of the players), the level of positive
feelings was still below average. And, unfortunately, the
inclusion of a soccer celebrity did not make an ad any less
confusing to consumers.
Impact Of Soccer Celebrities
On Reactions After Ad Exposure
Soccer Celebrities Generated
A Bigger Response From Women
An Audience In A Bad Mood Elicited Negative
Reactions To Ads
Marketers took a chance when they portrayed teams or
team members as heroes in the ads and these teams
and/or players did not perform accordingly in the World
Cup games. If the team or player did not do well and/or
was out of the games when the ad played, the morale of
the audience was low and, as a result, they did not respond
well to the ads. Audiences tended to take out their
disappointment and frustration with the games on the
brand/advertisement.
Ads Performed Differently From One Country
To Another
In many cases, an ad was created and produced in one
country, with the intention of using the ad globally, across
different countries. Marketers need to be cautious of this
practice, as the same ad often performed differently in
different markets. Therefore, the ads should have been
modified for the country in which they were shown.
Ad Performances Varied Tremendously
Reach
Response
Did Marketers Spend Wisely On Their
World Cups Ads
Advertising in the World Cup event, where ads were
competing for consumers’ attention among 64 soccer
games and hundreds of other ads, gave the advertised
brand an enormous opportunity for worldwide exposure.
However, participating in this event did not guarantee that
consumers would feel any more enamored with the brand
than they would have been if the ad had not appeared
during the World Cup period. Consumers might have
remembered you were there… but, might not have
remembered what you said.
4. Ipsos ASI - The Advertising Research Specialists
Page 4 World Cup 2010: Did Advertising Dollars Bring Marketers Their Desired Results?
About Ipsos ASI
Ipsos ASI offers marketers state-of-the-art advertising research built on more than 40 years of experience using
measures predictive of in-market performance. We offer a full-range of solutions across all media – at any stage in the
creative process – from equity assessment to strategic development, advertising testing, and tracking. Our research is
backed by a dedicated team of advertising research specialists whose mission is to deliver the answers that will add
value to your business anywhere in the world.
About Ipsos
Ipsos ASI is a member of the Ipsos Group, a leading global survey-based research company. Ipsos member companies
offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting,
modeling, and consulting. With offices in 55 countries, the Paris-based company was founded in 1975.
For general information, contact us via email at:
info@ipsos-asi.com
For regional information on North America:
naminfo@ipsos-asi.com
For regional information on Latin America:
lataminfo@ipsos-asi.com
For regional information on Europe:
europeinfo@ipsos-asi.com
For regional information on Asia-Pacific:
asiainfo@ipsos-asi.com