In with the New, In with the Old

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An overview of the new - and old - marketing tools students should know today, and some of my personal most-used tools. Put together for BUSI3204 at the Sprott School of Business.

Marketing

@desiraeo / #BUSI3204
In with the New
Out In with the Old
All you need to know is both of them.

What do I do?
Oﬃcially I… Unoﬃcially I also…
Plan our editorial calendar Handwrite sales letters
Manage all events Coordinate client gifts
Create all content Ship trade show materials
Increase inbound leads Am best friends with FedEx
Measure marketing eﬀorts Manage all social media
Do all PR

#BUSI3204
(Because you should go to the conversation,
not make it come to you.)

@desiraeo / #BUSI3204
Some things are
temporary.
You will not always know which ones.
You will need to learn them anyways.

@desiraeo / #BUSI3204
Like platforms.
I had MySpace. 
Before Justin Timberlake.

@desiraeo / #BUSI3204
Or trends
Hashtags. 
Like, individual ones.

@desiraeo / #BUSI3204
Or technology
Eight years ago, there were no iPhones.

@desiraeo / #BUSI3204
But you still need
to know them.
And well, because you’re the expert.

@desiraeo / #BUSI3204
What do I use?
… It depends.

@desiraeo / #BUSI3204
Consumer focused?
Twitter, Blogs, Facebook, Google Adwords, Google
Analytics, Websites, Landing Pages, etc.

@desiraeo / #BUSI3204
Business-to-
business?
Twitter, Email Marketing, Landing Pages, SalesForce,
Marketing Technology, Google Analytics, etc.

@desiraeo / #BUSI3204
But there are four
that are really worth
paying attention to.

@desiraeo / #BUSI3204
1. Content
Marketing
This is a deceptively old technique.

@desiraeo / #BUSI3204
2. Landing Pages
The landing page world takes landing pages very
seriously.

@desiraeo / #BUSI3204
3. Conversion
Tracking
Data is so cool.

@desiraeo / #BUSI3204
4. Marketing
Technology
The future.

@desiraeo / #BUSI3204
Some things are
permanent.
You will not always know which ones.

@desiraeo / #BUSI3204
But I can tell you a
few of them now.

@desiraeo / #BUSI3204
Marketing 101
You will always have customers.
They will always be wackadoodles.
You will need to know in what way they are nuts.

@desiraeo / #BUSI3204
Managing projects.
Projects never go away.

@desiraeo / #BUSI3204
Prioritization.
There are always going to be more things to do,
than you or your team *can* do.

@desiraeo / #BUSI3204
Writing.
The Internet runs on writing.

@desiraeo / #BUSI3204
Making things.
Beg, borrow or steal experience with CS6.

@desiraeo / #BUSI3204
Judgement.
Don’t tweet stupid stuﬀ.

@desiraeo / #BUSI3204
You can need to get
good at both.

@desiraeo / #BUSI3204
You do not need a
job to do this.

@desiraeo / #BUSI3204
You can be excellent
with no “experience.”

@desiraeo / #BUSI3204
You will not stop
learning or getting
better.

@desiraeo / #BUSI3204
Learn New Tools
Master the Basics
Get “Experience”

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In with the New, In with the Old

1. @desiraeo / #BUSI3204 In with the New Out In with the Old All you need to know is both of them.

2. @desiraeo Inbound Marketing Manager, You.i TV (@youi_tv) Formerly at ConceptShare, bv02 and Sprott

3. What do I do? Officially I… Unofficially I also… Plan our editorial calendar Handwrite sales letters Manage all events Coordinate client gifts Create all content Ship trade show materials Increase inbound leads Am best friends with FedEx Measure marketing efforts Manage all social media Do all PR

4. #BUSI3204 (Because you should go to the conversation, not make it come to you.)

5. @desiraeo / #BUSI3204 Some things are temporary. You will not always know which ones. You will need to learn them anyways.

6. @desiraeo / #BUSI3204 Like platforms. I had MySpace.  Before Justin Timberlake.

7. @desiraeo / #BUSI3204 Or trends Hashtags.  Like, individual ones.

8. @desiraeo / #BUSI3204 Or technology Eight years ago, there were no iPhones.

9. @desiraeo / #BUSI3204 But you still need to know them. And well, because you’re the expert.

10. @desiraeo / #BUSI3204 What do I use? … It depends.

11. @desiraeo / #BUSI3204 Consumer focused? Twitter, Blogs, Facebook, Google Adwords, Google Analytics, Websites, Landing Pages, etc.

12. @desiraeo / #BUSI3204 Business-to- business? Twitter, Email Marketing, Landing Pages, SalesForce, Marketing Technology, Google Analytics, etc.

13. @desiraeo / #BUSI3204 But there are four that are really worth paying attention to.

14. @desiraeo / #BUSI3204 1. Content Marketing This is a deceptively old technique.

15. @desiraeo / #BUSI3204 2. Landing Pages The landing page world takes landing pages very seriously.

16. @desiraeo / #BUSI3204 3. Conversion Tracking Data is so cool.

17. @desiraeo / #BUSI3204 4. Marketing Technology The future.

18. @desiraeo / #BUSI3204

19. @desiraeo / #BUSI3204 Some things are permanent. You will not always know which ones.

20. @desiraeo / #BUSI3204 But I can tell you a few of them now.

21. @desiraeo / #BUSI3204 Marketing 101 You will always have customers. They will always be wackadoodles. You will need to know in what way they are nuts.

22. @desiraeo / #BUSI3204 Managing projects. Projects never go away.

23. @desiraeo / #BUSI3204 Organization.

24. @desiraeo / #BUSI3204 Prioritization. There are always going to be more things to do, than you or your team *can* do.

25. @desiraeo / #BUSI3204 Writing. The Internet runs on writing.

26. @desiraeo / #BUSI3204 Making things. Beg, borrow or steal experience with CS6.

27. @desiraeo / #BUSI3204 Judgement. Don’t tweet stupid stuﬀ.

28. @desiraeo / #BUSI3204 You can need to get good at both.

29. @desiraeo / #BUSI3204 You do not need a job to do this.

30. @desiraeo / #BUSI3204 You can be excellent with no “experience.”

31. @desiraeo / #BUSI3204 You will not stop learning or getting better.

32. @desiraeo / #BUSI3204 Learn New Tools Master the Basics Get “Experience”

33. @desiraeo / #BUSI3204 In with the New Out In with the Old All you need to know is both of them.

In with the New, In with the Old

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