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In What Ways Does Your Media
Product Use, Develop or Challenge
Forms and Conventions of Real Media
Products?
It was important to Georgia and I that we included a title scene at the
beginning, although our song has to have a different name and band, it still
gives off the same impressions and is relevant to the genre.
The song is called drive and therefore we wanted a shot of someone driving, even
though our song has a different name. We have incorporated a lot in out music
video to fit with our model music video.
A major convention we wanted to use in our music video was the use
of filters to show the mood of the scene. The blue tones represent
sadness and the warm tones are happiness.
Due to our music video being about a breakup, we needed to include an argument scene.
We didn’t want it to be as dramatic as the one in ‘Drive’ so the actors just argued.
A common convention of music videos is to use close ups to show the emotions of the characters. In
this scene the couple are starting to see the cracks in their relationship as they sing the song, this is
mirrored through to expressions on their faces throughout the scene.

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In what ways does your media product use, develop or challenge forms and conventions of existing media products?

  • 1. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
  • 2. It was important to Georgia and I that we included a title scene at the beginning, although our song has to have a different name and band, it still gives off the same impressions and is relevant to the genre. The song is called drive and therefore we wanted a shot of someone driving, even though our song has a different name. We have incorporated a lot in out music video to fit with our model music video.
  • 3. A major convention we wanted to use in our music video was the use of filters to show the mood of the scene. The blue tones represent sadness and the warm tones are happiness.
  • 4. Due to our music video being about a breakup, we needed to include an argument scene. We didn’t want it to be as dramatic as the one in ‘Drive’ so the actors just argued. A common convention of music videos is to use close ups to show the emotions of the characters. In this scene the couple are starting to see the cracks in their relationship as they sing the song, this is mirrored through to expressions on their faces throughout the scene.