SlideShare a Scribd company logo
in the mood for being influential @danielequercia
o ffline & online
<goal>
social media  language personality social media
social media  <why>
social media
social media  Pop press pundits (Archbishop England&Walses) “ Social-networking sites “dehumanize” community life”
social media
social media  1 Q&A
social media  2 Q&A
social media  3 Q&A
social media  CS Researchers: “ Twitter is NOT a social network but a news media”
social media  Pop press pundits (Archbishop England&Wales): “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media”
social media  Pop press pundits (Archbishop England&Wales) “ Social-networking sites “dehumanize” community life” CS Researchers: “ Twitter is NOT a social network but a news media” “ I beg to differ” ;-)
social media  language personality social media
social media  language personality social media 1
language personality social media yesterday
1  listeners, popular, & influential:  extrovert & emotionally stable 2  highly-read: open to new experiences 3  predict personality from 3 public numbers
social media  language personality social media now
social media  language personality
social media  language personality
social media  language social media
250K profiles in London (31.5M tweets) 3 seeds: newspaper accounts
The power of LANGUAGE
The power of LANGUAGE are concerned with one-to-one engagement  are self-centered
The power of LANGUAGE are concerned with one-to-one engagement  create a sense of community are self-centered
The power of LANGUAGE are concerned with one-to-one engagement  create a sense of community are self-centered
The power of LANGUAGE sentiment & influence:  any correlation?
The power of LANGUAGE sentiment & influence:  any correlation?
The power of LANGUAGE sentiment & influence:  any correlation?
 
social media  we can build monitoring tools
tools for  topical  &  sentiment  analysis
r =.350 word count r =.365 MaxEnt predicting   socioeconomic  well-being  with twitter [CSCW] Tracking Gross Community Happiness from Tweets
@danielequercia

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