A Crowdsource marketing experiment on the subject of me, Lisa Kowitt. How we are perceived by others is different than how we perceive ourselves. So I gave 14 savvy business people 10 minutes of me and they gave me 15 hand drawn slides on their perception of what I do. Here they are with some notes from me...

1. Crowdsource Experiment: Lisa Kowitt
How we’re perceived is
different from how we
perceive ourselves.

2. Crowdsource Experiment: Lisa Kowitt
I know what I think of myself
but is that what others think
of me?

3. Crowdsource Experiment: Lisa Kowitt
...And so I decided to do a
“Crowdsource” on the subject
of me... the digital age’s version
of a focus group.

4. Crowdsource Experiment: Lisa Kowitt
I got the benefit of using the
collective brainpower of the
group to see how I come across
to others.
Very illuminating...

5. Crowdsource Experiment: Lisa Kowitt
I gave 14 sav vy business
people 10 minutes of me and
they gave me 15 hand drawn
slides on their perception of
what I do.
Here they are with some notes
from me...

6. How I see
myself....
Strategic Marketing Director

7. How they
see me...

8. Boldly leading marketing from the rock ages into the
scary new undrawable future

9. To Tweet or not
to Tweet...

10. Marketing is also a science so
using charts is ok...

11. It’s about the people...(just ask the
Egyptians or Tunisians or Libyans...)

12. Don’t believe everything you read because...

13. If it weren't for electricity we'd all be updating facebook by
candlelight... George Gobol

14. Whether it’s cameras or ser vices...fundamental
marketing principles are at the core, the rest is just
dressing. Experience counts.

15. What’s the ratio?...How much of A better question might be,
each marketing channel to which will take you where
use?...What’s the frequency you want to go?
Kenneth?...

16. Don’t know where to go?
Just listen to your customer...then understand what they’re telling you...

17. The world is flat...no longer a push world but a pull dynamic...
make sure you’re ready when they’re ready

18. Take that customer knowledge and leverage what you know with what you’ve got...
… it's knowing how they fit together that makes the difference.

19. Avoid marketing turn offs - know how to talk the talk...
lol does not mean love you lots...unsearchable websites...not telling the truth...

20. The marketing task is one of raising the blinds and throwing open the windows to let in
the lights, smells, problems, and everything else so that we become one with the real
world and it becomes part of us. John R. Graham

21. "Marketing takes a day to learn. Unfortunately it takes a lifetime to master.
"
Philip Kotler, 1931 - US marketing guru
,

22. The thing is, you can’t edit what others think
of you.
You only get to edit how you tell your story.
So tell it in ways your audience will
understand.

23. Isn’t that the objective of
marketing?
Lisakowitt@aol.com
@Lisakowitt

24. Crowdsourcees