Platform differentiation, otherwise known as crafting creative for the various stages of the shopper journey while ensuring you’re reaching the right number of touchpoints to convert an interested buyer on social media –is a tall order for Q4.
However, by using a 360-degree approach that leverages the different audience touchpoints and strategically repurposes existing assets throughout the holiday season, you can have the success you are looking for.
Join us as we talk through how to develop your customer journey in Q4, how to efficiently differentiate across platforms, and have a cohesive story in your creative this holiday season.
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...Tinuiti
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Amazon Marketing Cloud is a holistic measurement and analytics solution, and can be a treasure trove of data that can be converted into insights to drive your Amazon business.
Learning how AMC works can give you a robust understanding of your audience and your performance on Amazon – but knowing where to begin is the tricky part.
In this webinar, our Amazon Marketing Cloud expert will dive into how to utilize AMC to get the answers to your most pressing business questions on Amazon.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...Tinuiti
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Amazon Marketing Cloud is a holistic measurement and analytics solution, and can be a treasure trove of data that can be converted into insights to drive your Amazon business.
Learning how AMC works can give you a robust understanding of your audience and your performance on Amazon – but knowing where to begin is the tricky part.
In this webinar, our Amazon Marketing Cloud expert will dive into how to utilize AMC to get the answers to your most pressing business questions on Amazon.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Selling is the most important process in the economy. This presentation covers overview of the main steps in the sales process: pre-sales, calling strategies, the meeting flow and after-sales.
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
Introducing Sales Performance Review PowerPoint Presentation Slides. Modern organizations execute marketing performance system to be in control of the business. Sales management PowerPoint complete deck contains professional slides such as business overview, financial highlights, product offerings, sales performance dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPIs, competitive analysis, business prospects, business process roadmap, etc. Sales management is very important to measure the company’s productivity. New strategies should be implemented where poor performance is identified. Sales plan PowerPoint template will be helpful in analyzing sales revenue and growth. In addition, marketing performance evaluation PPT slide also be used for topics like sales decision making process, sales performance management, sales review, retail performance, marketing performance. Download the retail performance presentation design to present the sales strategy, communicate the goals that need to be achieved and how they are going to be measured. Our Sales Performance Review PowerPoint Presentation Slides will gladden the gathering. They will appreciate the aesthetics.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
Monthly Marketing Report Complete Powerpoint Deck With SlidesSlideTeam
"You can download this product from SlideTeam.net"
A marketing report PPT slide show having balanced text with innovative original template themes is hard to conceptualize. Bearing this in mind here we have come up with a pre made PPT model for marketing agencies to highlight significant sales activities of last month. Furthermore, our PPT example helps to cast spotlight on the marketing plans for the forthcoming month. Best part is that you can use this PowerPoint show to share business as well as market information with your front managers. In addition, with help of our PPT sample you can give recommendation to your employees for future planning of market strategy. Apart from this, using our marketing report template it is pretty simple to lay emphasis on competitors strategic planning. Finally, to make it easier for you this presentation deck comprises of slide templates like sales performance reporting, key financials, website performance review, product wise performance, monthly pipeline and so on. So get started now by simply downloading our monthly marketing report complete PowerPoint slide deck. Insist on the issue being considered with our Monthly Marketing Report Complete Powerpoint Deck With Slides. Give every element due importance. https://bit.ly/3dEcSYI
S&OP Framework and Case Study (PlayStation) Presented at the Business Forecasting and Predictive Intelligence Summit. San Francisco October 17th -18th 2013
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Building An Actionable Sales Plan PowerPoint Presentation Slides SlideTeam
Building an actionable sales plan PowerPoint presentation now takes only minutes. The only thing that you have to do here is to click and download our pre designed sales plan example slide presentation. With help of our sales business plan PPT slide show you can give sales training to your work force for developing better sales processes. You can develop a continuous improvement attitude among your sales team by underlining sales achievements and shortcomings with support of presentation templates included in this visual communication. Going further, this PPT sample file also supports to encourage work force to develop strategic sales plan so as to augment sales and develop strong networks. To thoroughly cover each aspect of action plan for sales, we have included creative PowerPoint presentation slides like channel marketing strategy, currently active channels, who is your buyer, target customers, our lead generation process, financial highlights etc. In short, you have got the best sales plan sample PPT model. Now is the time to click and download this to make 2017 your year. Act in good faith with our Building An Actionable Sales Plan PowerPoint Presentation Slides. They will believe you have done your best.
A simple, straight forward set of 25 slides which provides the basics of S&OP (Sales & Operations Planning) from concept to implementation. (Used to introduce and discuss S&OP concepts with clients and prospective clients.) S&OP is also know as IBF or IBP (IBF = Integrated Business Forecasting; IBP = Integrated Business Planning)
The presentation talks about the evolution of the S&OP / IBP process in any organization. It also talks about the general challenges that Demand Planner encounters and few steps on how to solve them.
In case of any questions / suggestions u can contact me on vaibhav.scm@gmail.com
To leave a lasting impression with your quarterly sales performance review PowerPoint presentation, you off course need a good PPT example. Taking this into account here we have come up with a readymade PPT sample file to help you look back and thoroughly do performance management, performance review or performance evaluation for future success. Going further, using our qbr marketing presentation deck you can set the tone of a sales meeting to discuss next quarter plans so as to ensure efficient business goals achievement. Best part here is that you can apply our PowerPoint slide deck for your organizational development by portraying various sales data relations and methods to trim down operational costs. Not finished yet, our creative template designs like quarterly pipeline summary, sales cycle, quarter track record, weekly/quarterly sales summary etc. prove handy to address all significant concepts linked to an operational review meeting. Conclusion here is that if you want everything just right in your next quarterly performance review PPT slide show, then you should not look beyond this exclusive PPT sample. Investigate every clue with our Quarterly Sales Performance Review Complete Powerpoint Deck With Slides. Establish the interplay of events.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
Effectively managing channel incentives to drive partner behavior and program...Zyme - An E2open Company
As channel incentives programs offered by product manufacturers to channel partners get increasingly more complex, it has become even more challenging than before to drive partner participation, influence partner behavior, and measure data-backed ROI of the programs.
View these slides from a webinar featuring SiriusDecisions, Western Digital and Zyme to learn about the current state of channel incentives programs, and how leading companies are aligning their incentives programs to drive greater channel sales while reducing their channel investment.
Zyme offers zymeIncentives - one of the most comprehensive, data-driven incentives solution in the industry – for leading technology manufacturing companies to seamlessly manage their incentives programs. Some of the key competitive advantages offered by zymeIncentives to manufacturers are:
User-defined Innovative program definitions
Leverage Zyme’s proprietary TruePay engine
Comprehensive portfolio of capabilities to manage various incentives programs
End to end visibility
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
Selling is the most important process in the economy. This presentation covers overview of the main steps in the sales process: pre-sales, calling strategies, the meeting flow and after-sales.
IDC provides an overview of the key issues in sales enablement and sales productivity. While sales enablement is a key cornerstone of sales productivity in this challenging economy, IDC finds that most organizations still do not understand the basics of sales enablement or the operational issues that deliver good sales enablement.
Introducing Sales Performance Review PowerPoint Presentation Slides. Modern organizations execute marketing performance system to be in control of the business. Sales management PowerPoint complete deck contains professional slides such as business overview, financial highlights, product offerings, sales performance dashboards, quarterly sales review, project updates, process map, customers and vendors, sales KPIs, competitive analysis, business prospects, business process roadmap, etc. Sales management is very important to measure the company’s productivity. New strategies should be implemented where poor performance is identified. Sales plan PowerPoint template will be helpful in analyzing sales revenue and growth. In addition, marketing performance evaluation PPT slide also be used for topics like sales decision making process, sales performance management, sales review, retail performance, marketing performance. Download the retail performance presentation design to present the sales strategy, communicate the goals that need to be achieved and how they are going to be measured. Our Sales Performance Review PowerPoint Presentation Slides will gladden the gathering. They will appreciate the aesthetics.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
Monthly Marketing Report Complete Powerpoint Deck With SlidesSlideTeam
"You can download this product from SlideTeam.net"
A marketing report PPT slide show having balanced text with innovative original template themes is hard to conceptualize. Bearing this in mind here we have come up with a pre made PPT model for marketing agencies to highlight significant sales activities of last month. Furthermore, our PPT example helps to cast spotlight on the marketing plans for the forthcoming month. Best part is that you can use this PowerPoint show to share business as well as market information with your front managers. In addition, with help of our PPT sample you can give recommendation to your employees for future planning of market strategy. Apart from this, using our marketing report template it is pretty simple to lay emphasis on competitors strategic planning. Finally, to make it easier for you this presentation deck comprises of slide templates like sales performance reporting, key financials, website performance review, product wise performance, monthly pipeline and so on. So get started now by simply downloading our monthly marketing report complete PowerPoint slide deck. Insist on the issue being considered with our Monthly Marketing Report Complete Powerpoint Deck With Slides. Give every element due importance. https://bit.ly/3dEcSYI
S&OP Framework and Case Study (PlayStation) Presented at the Business Forecasting and Predictive Intelligence Summit. San Francisco October 17th -18th 2013
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Building An Actionable Sales Plan PowerPoint Presentation Slides SlideTeam
Building an actionable sales plan PowerPoint presentation now takes only minutes. The only thing that you have to do here is to click and download our pre designed sales plan example slide presentation. With help of our sales business plan PPT slide show you can give sales training to your work force for developing better sales processes. You can develop a continuous improvement attitude among your sales team by underlining sales achievements and shortcomings with support of presentation templates included in this visual communication. Going further, this PPT sample file also supports to encourage work force to develop strategic sales plan so as to augment sales and develop strong networks. To thoroughly cover each aspect of action plan for sales, we have included creative PowerPoint presentation slides like channel marketing strategy, currently active channels, who is your buyer, target customers, our lead generation process, financial highlights etc. In short, you have got the best sales plan sample PPT model. Now is the time to click and download this to make 2017 your year. Act in good faith with our Building An Actionable Sales Plan PowerPoint Presentation Slides. They will believe you have done your best.
A simple, straight forward set of 25 slides which provides the basics of S&OP (Sales & Operations Planning) from concept to implementation. (Used to introduce and discuss S&OP concepts with clients and prospective clients.) S&OP is also know as IBF or IBP (IBF = Integrated Business Forecasting; IBP = Integrated Business Planning)
The presentation talks about the evolution of the S&OP / IBP process in any organization. It also talks about the general challenges that Demand Planner encounters and few steps on how to solve them.
In case of any questions / suggestions u can contact me on vaibhav.scm@gmail.com
To leave a lasting impression with your quarterly sales performance review PowerPoint presentation, you off course need a good PPT example. Taking this into account here we have come up with a readymade PPT sample file to help you look back and thoroughly do performance management, performance review or performance evaluation for future success. Going further, using our qbr marketing presentation deck you can set the tone of a sales meeting to discuss next quarter plans so as to ensure efficient business goals achievement. Best part here is that you can apply our PowerPoint slide deck for your organizational development by portraying various sales data relations and methods to trim down operational costs. Not finished yet, our creative template designs like quarterly pipeline summary, sales cycle, quarter track record, weekly/quarterly sales summary etc. prove handy to address all significant concepts linked to an operational review meeting. Conclusion here is that if you want everything just right in your next quarterly performance review PPT slide show, then you should not look beyond this exclusive PPT sample. Investigate every clue with our Quarterly Sales Performance Review Complete Powerpoint Deck With Slides. Establish the interplay of events.
Sales leader Derek Draper shares the Stage Management Guide that boosted his team's performance metrics across the board. Read the rest of the story on First Round Review: http://firstround.com/review/this-sales-plan-moves-the-needle-on-every-success-metric/
Effectively managing channel incentives to drive partner behavior and program...Zyme - An E2open Company
As channel incentives programs offered by product manufacturers to channel partners get increasingly more complex, it has become even more challenging than before to drive partner participation, influence partner behavior, and measure data-backed ROI of the programs.
View these slides from a webinar featuring SiriusDecisions, Western Digital and Zyme to learn about the current state of channel incentives programs, and how leading companies are aligning their incentives programs to drive greater channel sales while reducing their channel investment.
Zyme offers zymeIncentives - one of the most comprehensive, data-driven incentives solution in the industry – for leading technology manufacturing companies to seamlessly manage their incentives programs. Some of the key competitive advantages offered by zymeIncentives to manufacturers are:
User-defined Innovative program definitions
Leverage Zyme’s proprietary TruePay engine
Comprehensive portfolio of capabilities to manage various incentives programs
End to end visibility
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
2. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
2
3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
3
10. The Holiday Shopping
Timeline Is Longer Than
Ever
% who shop for the 2021 winter holiday season
Sept Oct Nov Dec
0%
10%
20%
30%
40%
50%
Pinterest Shoppers
Other Shoppers
“Holiday Study” by YouGov (Meta-commissioned online survey of
1,561 people in the US aged 18+), 1st Dec 2021 to 24th Dec 2021
of shoppers said they took
advantage of early holiday sales
or promotions before
Thanksgiving in 2021.
49%
of holiday shoppers who shopped
during Mega Sales Days reported
they had already started shopping
and had completed more than half
of their holiday purchases, on
average.
84%
10
11. Your Playbook Throughout Q4
AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Retrospective
Awareness and Priming
Nurturing and
Converting
Last Mile
Converting
11
PRIME HOLIDAY SHOPPING SEASON
We Are Here!
12. Creative Is Your Biggest Performance Lever In Q4
According to a recent Nielsen study, the quality of ad creative directly
impacts a brand’s ROI on social channels. When it comes to
performance, creative is one of the largest drivers of success. It’s
imperative to tailor your creative messaging strategy to each paid
social platform & audience.
E
63%
63% OF A BRAND’S PERFORMANCE LIFT FROM SOCIAL
ADVERTISING CAN BE ATTRIBUTED TO THE QUALITY
OF THE CREATIVE
12
13. 13
STRENGTHEN
BRANDING
By adding the logo to static
units, we strengthen the
credibility of our messaging
INTRODUCE
HOLIDAY
BUYING GUIDES
Use existing hero creative
and product catalogs to
leverage FB/IGs full funnel
capabilities through
collection ad units
PRIORITIZE & LIMIT #
OF LIVE CREATIVE
Focus on previous high
performing creative and limit
to holiday priorities
LEVERAGE A FULL
SCREEN EXPERIENCE
Shift ratio-specific creative to
manual placements in order
to avoid friction in the
consumer experience
Immediate Opportunities To Improve Creative In Q4
14. Best in Class Holiday Creative
❏ Utilize video with text overlays
❏ Create a sense of urgency i.e.
“Limited Time”
❏ Use static and video together
❏ Incentivize users to engage (IG Story
Polls, Swipe Up, etc.)
❏ Emphasis on branding through
tasteful logo placement
❏ Utilize strategic discounting
❏ Highlight “giftyness” of products
❏ Leverage publishers and reviews to
drive brand equity.
14
Strategic
Discounting
Branding First &
Logo Placement
Breadth of
Product Collection
15. Creative That Drives Growth During A Downturn
Source: AdAge Article
It’s time for brands to pivot
away from returning to
normalcy messaging and
focus on building a strong
bond with their consumers.
Messaging should focus on
the value of their product or
service, while also tailoring it
to the consumer.
Action is more impactful than
words. Consider testing price
adjustments and
accompanying messaging to
mirror economic trends.
These changes will clearly
demonstrate the brands
interest in their consumers.
Consumers want to stay loyal
but during a recession they
need additional incentives.
Test new discounts and
complementary items to keep
customers coming back.
Encourage high predicted LTV
segments to sign up for
loyalty programs.
While it’s tempting to focus on
bottom-of-funnel tactics and
spend that can be measured
easily, it’s crucial to also drive
incremental growth. While
keeping an eye on CVR and
ROI, brands should also hone
in on metrics that provide
long-term business results.
Adapt
Messaging
Adjust
Pricing
Master
Loyalty
Measure
Effectively
Inflation is at an all time high as we enter a recession but brand growth is not off the table. How can your brand
convince consumers we are worthy of their time and dollars?
15
16. Fail Fast this Fall with ‘Single Variable Testing’
16
Single variable A/B testing to truly
understand what works on ALL
creative
Quantity VS.
Pricing
18. Leveraging The Season
BRAND BUILDING CREATIVE
SALES PROMO CREATIVE
September December
● Longer-form video
● Lifestyle imagery
● Emotional appeals
● Static assets
● Product imagery
● Appeals to act
● Shorter-form video
● Mixed media ad types (e.g. carousel/collection)
● Logical appeals
Layering brand building (long-term effect) and sales activation (short-term effect) within your creative
strategies will be key for improving brand performance over the course of Q4 and beyond.
Over the holiday season, consumer intentions shift from awareness to decision quicker than other
periods of the year. This is an opportunity to accelerate the journey
18
19. October
● Building brand momentum (Starting in Sept)
Now’s the time to build awareness, increase your
potential reach, and drive home the USP’s of your
product and brand.
● Product education
Holiday shopping guides, informational product posts,
and general education on social channels will go a long
way at seeding purchase intent in the coming months.
● Infuse brand personality
Holidays are an opportunity to increase engagement
and loyalty. Where can you bring personality to the
brand and extra eyes during the holiday season.
● Seed authenticity with consumers
Partner with influencers so you can reach new target
audiences more effectively.
19
20. November
● Loyalty Programs are Key
Loyalty programs that provided early access to products and
enhanced benefits like guaranteed delivery are a huge draw
for consumers.
● Leverage Hashtags
Consider developing a brand specific hashtag for your
brand loyalists to contribute and follow. #BlackFriday and
#CyberMonday will help you broaden the reach of your
posts but they are often very crowded arenas.
● Add a freebie or offer free shipping
Promotional posts can go a long way to help your offer
stand out over the competition. Consider tacking on a
small freebie or shipping promo to sweeten the deal.
20
21. December
● Reduce barriers to purchase
Posts like “Last minute gift guides” and “Items
that will arrive in time” can help drive last minute
shopping.
● Opportunity for last minute shoppers
Drive purchase urgence by providing posts with
holiday deadlines for shipping. Last minute
shoppers can offer big value for brands that
capitalize.
● Generate last minute sales with virtual gifts
Virtual gifts and gift cards for the last minute
shopper give customers the opportunity to
still get in on the goods.
21
23. Quality Creative Drives Quality
Results. Video Built For Mobile
Viewing Outperforms
Traditional Video.
23
In tests of ad campaigns, those analyzed with optimized
video creative achieved +17% higher ROAS vs.
non-optimized
24. Planning For The Holidays… What Creative Do You Need?
● Product in Use - Use video to bring your
product or service to life by showcasing
key features, functionality, or fit. Video
usually drives higher engagement.
● Lifestyle Images - Showcase your
products in context and create a more
meaningful branded experience. Keep in
mind that the more authentic the image,
the better so that people can relate.
● Product Images - Highlight product
details and leverage product assets that
have a singular focal point.
● Laydown - Imagery that features a
stylized laydown of your product. For
example, an outfit grid.
24
25. The “Surround Sound Approach” is a
multimedia approach to
communications that reaches your
audience on multiple marketing
channels with a unified message.
This coordinated approach is not
only effective but efficient as you can
use one tactic over multiple
platforms. This is an efficient way to
repurpose creative for more impact
with your consumer.
Creating Surround Sound with Asset Repurposing
Facebook Pinterest
Digital Banners
Online Video
Instagram
25
26. Fun Fact: The average social media user engages with an average of 6.6 various social media platforms
Execute a Well Coordinated Approach
● Driving an emotional connection.
What opportunities during the holidays do you have to create an
emotional connection with your audience. Understanding where
your brand can build an story based around the human
connection, cultural moments, or emotion will drive deeper loyalty
and connection.
● What channels have driven success this year?
Look back and find the channels that have worked throughout the
year. Develop a content mix to optimize these success areas
leaning into the most successful channels.
● What types of promotions did your customers respond to?
Many brands will be offering value+ offers such as free shipping,
discounts, or free gifts. If you’ve tried these offers before, take a
look back at which worked and consider repeating during the
holiday season.
26
27. The Rise Of Distributed Trust
Gone are the days of listening to a single source for recommendations. Now, shoppers rigorously cross-reference
experiences within trustworthy communities as they look for the best holiday deal or the perfect gift.
Select the right creators
Find the best partner to bring an idea to life.
Creators with a unique natural connection with the
subject and an original POV can transform an idea
and connect to their community.
Set clear goals
Creator strategies should be shaped by the
objectives of the brand and desired outcomes
should be aligned up front.
Co-create your story
Let the creators use their voice for the brand.
Success relies on using the voice of the creator, in a
way that naturally communicates the brand and the
message.
Amplify ideas at scale
Branded content ads brings the idea to life across
formats and from both brand and creator handles.
27
29. Major Holiday Moments
Thanksgiving — November 25
Black Friday — November 26
Small Business Saturday — November 27
Cyber Monday — November 29
#GivingTuesday — November 30
Hanukkah — November 28 – December 6
Christmas Eve — December 24
Christmas — December 25
Kwanzaa — December 26 – January 1
Boxing Day — December 26
Halloween
Launch Mid Sept - Oct 31
SEPTEMBER OCTOBER NOVEMBER DECEMBER
Thanksgiving
Hosts typically begin prepping
meals 6 weeks before
Black Friday and Cyber Monday
Begin teasing their offers as early as
mid-October. Finalize campaigns by
mid-September for a mid-October rollout
or by early October for an early November
rollout.
Hanukkah Campaign Planning
Many retailers align Hanukkah campaigns with
Christmas campaigns, which generally start in
early November.
Christmas
Doesn’t technically begin until Black Friday, retailers
typically start rolling out Christmas, Kwanzaa, and
Boxing Day campaigns in early November.
New Year’s Eve
Campaign Launch
Launch New Year’s Eve
social media campaigns
by mid-December and
run them through
mid-January at the
latest. 29
30. Cyber Five Losing Momentum as Sales Pull
Forward
Shoppers are moving towards an “Always On”
Holiday shopping approach. Holiday shopping
started early and pulled demand forward, largely
driven by earlier than ever black friday promotions,
consumer awareness of supply chain issues and a
shift to more always-on ecommerce shopping.
Loyalty Programs are Key
Loyalty programs that provided early access to
products and enhanced benefits like guaranteed
delivery are a huge draw for consumers.
mComm & eComm Continue to Rise
The 2021 US holiday season saw the highest retail
growth in more than 20 years, largely driven by the
resurgence of in-person shopping. Expectations for
2022 have brick and mortar leveling off with
eCommerce & mCommerce making significant
gains.
Source: 1) eMarketer, 2021 Holiday Review and Holiday 2022 Preview, US, Feb 2022 2) Deloitte, Holiday
Retail Season Report US, April 2022
Consumers
Shopping
Behaviors
Have
Changed
30
31. ❏ Showcase brand as often as possible
❏ Thumb-stopping. Stop the scroll!
❏ Clear & concise messaging
❏ 1:1, 4:5, or 9:16 ratio
❏ Test Static vs. video
❏ Design for sound off
31
Mobile-Focused
Creative
Checklist